Powerful Message From Documentary Film "Bully" Prompts Pro Bono Support From Online Advertisers

Powerful Message From Documentary Film "Bully" Prompts Pro Bono Support From Online Advertisers

Top media outlets donate prime advertising space for "Bully"

NEW YORK, March 27, 2012 /PRNewswire/ -- The MPAA's decision to give the highly-anticipated documentary film "Bully" (in select theaters March 30, 2012) an R rating sparked a national movement with support from major film stars, legal counsel, students, theater owners, Members of Congress, activists, journalists and corporations. Beginning March 27th, a number of publications will donate prime advertising space to "Bully," lending their valued real estate to the cause. These pro bono advertisements, lasting until April 15th, will exceed 100 million impressions.

Social Vibe, AOL, Entertainment Weekly, Fandango, HitFix, The Huffington Post, IMDb, Maker Studios, Mediaite, Movie Tickets, MSN, New York Magazine, Rotten Tomatoes, Queerty, SocialTyze, Vulture, and WeeWorld and have all signed on to volunteer advertising space promoting the film and its social action campaign.

"As the leader in engagement marketing, SocialVibe is proud to provide free media to draw attention to Bully," said Alex Van Camp of SocialVibe. "SocialVibe's engagement model creates a meaningful impact, and we hope that positive actions to stop bullying will result from this film."

"The outpouring of support for this film is unlike anything I have seen before," said Bladimiar Norman, Senior Vice President of Marketing at The Weinstein Company. "'Bully' and the social action campaign, The Bully Project, are very personal to The Weinstein Company and I am incredibly honored by the generosity of these websites. We faced challenges from the MPAA to restrict the audience of a documentary that has the ability to change lives. These influential sites will help to promote this film simply because they know the urgency of the issue and, like us, they care deeply about the lives impacted by bullying."

ABOUT "BULLY"
Directed by Sundance and Emmy-award winning filmmaker, Lee Hirsch, BULLY is a beautifully cinematic, character-driven documentary. At its heart are those with huge stakes in this issue whose stories each represent a different facet of America's bullying crisis. BULLY follows five kids and families over the course of a school year. Stories include two families who have lost children to suicide and a mother awaiting the fate of her 14-year-old daughter who has been incarcerated after bringing a gun on her school bus. With an intimate glimpse into homes, classrooms, cafeterias and principals' offices, the film offers insight into the often cruel world of the lives of bullied children. As teachers, administrators, kids and parents struggle to find answers, BULLY examines the dire consequences of bullying through the testimony of strong and courageous youth. Through the power of their stories, the film aims to be a catalyst for change in the way we deal with bullying as parents, teachers, children and society as a whole.

ABOUT THE WEINSTEIN COMPANY
The Weinstein Company (TWC) is a multimedia production and distribution company launched in October 2005 by Bob and Harvey Weinstein, the brothers who founded Miramax Films in 1979. TWC also encompasses Dimension Films, the genre label founded in 1993 by Bob Weinstein, which has released such popular franchises as SCREAM, SPY KIDS and SCARY MOVIE. Together TWC and Dimension Films have released a broad range of mainstream, genre and specialty films that have been commercial and critical successes. TWC releases took home eight 2012 Academy Awards®, the most wins in the studio's history. The tally included Best Picture for Michel Hazanavicius's THE ARTIST and Best Documentary Feature for TJ Martin and Dan Lindsay's UNDEFEATED. THE ARTIST brought TWC its second consecutive Best Picture statuette following the 2011 win for Tom Hooper's THE KING'S SPEECH.

Since 2005, TWC and Dimension Films have released such films as GRINDHOUSE; I'M NOT THERE; THE GREAT DEBATERS; VICKY CRISTINA BARCELONA; THE READER; THE ROAD; HALLOWEEN; THE PAT TILLMAN STORY; PIRANHA 3D; INGLOURIOUS BASTERDS; A SINGLE MAN; BLUE VALENTINE; THE COMPANY MEN; MIRAL; SCRE4M; SUBMARINE; DIRTY GIRL; APOLLO 18; OUR IDIOT BROTHER; I DON'T KNOW HOW SHE DOES IT; SARAH'S KEY; and SPY KIDS: ALL THE TIME IN THE WORLD IN 4D. Currently in release are MY WEEK WITH MARILYN; THE ARTIST; THE IRON LADY; CORIOLANUS; W.E.; and UNDEFEATED. Upcoming releases include BULLY and THE INTOUCHABLES. Recently wrapped was SILVER LININGS PLAYBOOK, and currently in production is DJANGO UNCHAINED.

TWC is also active in television production, led by former Miramax Films President of Production and current President of Television Meryl Poster, with credits including the Emmy® nominated and Peabody Award winning reality series Project Runway, spin-off series Project Accessory and Project Runway All Stars, the VH1 reality series Mob Wives, and the critically acclaimed HBO comedy/crime series The No. 1 Ladies Detective Agency which also received a Peabody Award. The company is currently in pre-production on the martial-arts epic Marco Polo for Starz as well as production on the second season of Mob Wives and the newest installment in the series' franchise Mob Wives Chicago. TWC additionally has 17 series in different stages of development, including The Nanny Diaries, being adapted for ABC by Amy Sherman Palladino (Gilmore Girls).

SOURCE The Weinstein Company

The Weinstein Company

CONTACT: Danielle Dulken, Sunshine Sachs, +1-212-691-2800, Dulken@sunshinesachs.com

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