American Express Invites Cardmembers to Rita Kamur's Latest Couture Show

American Express Invites Cardmembers to Rita Kamur's Latest Couture Show

DELHI, India, March 23, 2012/PRNewswire/ --

On Thursday, February 2nd 2012, American Express invited Platinum Charge Cardmembers
to legendary designer Ritu Kumar's much anticipated couture show "PANCHVASTRA," capturing
the eternal essence of a woman through textile, theatre and film. The gala evening was
presented by American Express at The Aman New Delhi on the hotel's elegant outdoor lawns.

American Express [http://www.americanexpress.com/india ] leveraged the excitement
around the fashion show to also announce the inclusion of Ritu Kumar's couture line in
Membership Rewards First Collection. Now, for the first time, Platinum Cardmembers will be
able to redeem their Membership Rewards points for Ritu Kumar designer wear.

The evening began with a pre-show interaction with Ritu Kumar designed exclusively for
our Cardmembers, during which the designer shared insights on the new collection she would
reveal later that night. The special access opportunity to connect with Mrs. Kumar over
cocktails was a huge hit with our Cardmembers! Post the exclusive interaction, Cardmembers
was led to the Aman lawns to join other guests, where stunning show then took place.

This year, "The Collection by Ritu Kumar" was a representation of the many
personalities in a woman, portrayed through central characters of Indian epics. Video
mapping and projections on the façade of the hotel bought an element of drama and
mystique to the evening. Bollywood actresses Sushmita Sen, Kiron Kher, Dia Mirza and Seema
Biswas walked the ramp as "show stoppers," while other celebrities like Anita Ratnam,
Neesha Singh, Rana Gill, AD Singh and Rakesh Thakore watched in the audience with our
Cardmembers.

We received RSVPs from 150 Platinum Cardmembers for this complimentary event;
additional guests of Ritu Kumar and the Aman were also present. Our sales team attended
and sourced 24 leads and referrals from the guests.

For more information about credit cards [http://www.americanexpress.com/india ]
rewards and benefits from American Express, visit
https://www.americanexpress.com/india.

Source: American Express

Client Contact - Mrinall Kanti Dey, email: mrinall.k.fdey@aexp.com; tel: +91-9818229509

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