Mary J Blige Joins Forces With Belvedere Vodka and (RED)(TM) to Help Save Lives

Mary J Blige Joins Forces With Belvedere Vodka and (RED)(TM) to Help Save Lives

LOS ANGELES, February 10, 2012/PRNewswire/ --

Hollywood stars and LA's finest attended Belvedere Vodka's pre-Grammy party at Avalon
to celebrate its partnership with (RED)(TM) to raise proceeds for the Global Fund - among
the world's leading financiers of programs to fight HIV/AIDS in Africa.

(Photo:
http://www.newscom.com/cgi-bin/prnh/20120210/510991 )

Chelsea Handler, Forest Whittaker, Sheila E, Kelis, Heather Graham, Sam Trammell,
Malin Ackerman, Sophia Birch, Natasha Bedingfield, Skrillex, Tulisa Constavalos and Paris
Hilton all attended a private performance by Grammy award-winning artist Mary J Blige who
performed some of her greatest hits including 'Family Affair,' 'One', 'No More Drama' and
'Just Fine'.

During the event, guests were able to view the spectacular (BELVEDERE)RED Double
Sphere Hanging, a specially-commissioned art installation by acclaimed artist Carsten
Holler to honor the union of (RED) and the world's first super premium vodka.

Following the performance, guests attended the Belvedere's VIP after-party at Bardot
where guests enjoyed delicious cocktails including Belvedere (RED) Crimson Squeeze,
Belvedere (RED) Crush and Belvedere Unfiltered Rosemary Julep.

Mary J Blige said: "I'm delighted to be supporting (Belvedere) RED in their fight
against HIV & AIDS in Africa. It is one of the most devastating issues faced by millions
in Africa and if we can raise awareness with this event and encourage people to buy
(PRODUCT) RED, we'll be one step closer to an HIV / AIDS free generation in 2015."

Media can download images and B-Roll footage from the event at 6am Friday 10th
February 2012, please visit http://www.epklink.com/BelvedereRedWithMaryJBlige

For further information on (BELVEDERE)RED at the Grammy Awards 2012, visit
http://www.facebook.com/belvederevodka

NOTES TO EDITOR

First introduced to North America in 1996, Belvedere Vodka was the first to create a
new standard for excellence in the vodka category and is credited with creating the luxury
vodka segment. Today, Belvedere's distinctive character and uncompromising integrity are
recognized internationally by discriminating vodka enthusiasts, who appreciate its
all-natural, additive-free character. Made entirely from Dankowskie Gold Rye and blended
with water from its own pristine source, Belvedere Vodka's taste profile is distinctively
soft with a subtle sweetness and naturally smooth, clean finish.

Photo:
http://www.newscom.com/cgi-bin/prnh/20120210/510991

Source: Belvedere Vodka

Sabrina Lynch / Jane Shapiro, Mission Public Relations,
Tel: +1-310-384-5462 / +1-212-361-9483, Email: Sabrina@thisismission.com

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