Mary J Blige Joins Forces With Belvedere Vodka and (RED)(TM) to Help Save Lives

Mary J Blige Joins Forces With Belvedere Vodka and (RED)(TM) to Help Save Lives

LOS ANGELES, February 7, 2012/PRNewswire/ --

Award-winning, multi-platinum singer Mary J Blige will be performing at a private
pre-Grammy event on February, 9th 2012 to celebrate the partnership of Belvedere
[http://www.facebook.com/belvederevodka ], the world's first super premium vodka and
(RED)(TM). [http://www.facebook.com/joinred ]

(Photo:
http://www.newscom.com/cgi-bin/prnh/20120207/510730 )

The exclusive performance will be followed by a private party at Bardot, Los Angeles
to help raise awareness around HIV/AIDS and emphasize the need for consumers to unite in
support of programs that help eliminate HIV and AIDS in Africa.

In winter 2011, BELVEDERE (PRODUCT)[RED(TM)] Special Edition bottle
[http://www.facebook.com/belvederevodka ] launched to raise proceeds for the Global
Fund(TM) to fight HIV/AIDS. The (RED) [http://www.joinred.com ] inspired packaging will
contain the same unadulterated and naturally smooth(R) Belvedere vodka enthusiasts have
always enjoyed. 50% of Belvedere's profits from the global sale of (BELVEDERE)[RED]
[http://www.facebook.com/belvederevodka ] will contribute to the Global Fund.

Mary J Blige said: "I'm delighted to be supporting (Belvedere) RED in their fight
against HIV & AIDS in Africa. It is one of the most devastating issues faced by millions
in Africa and if we can raise awareness with this event and encourage people to buy
(PRODUCT) RED, we'll be one step closer to an HIV / AIDS free generation in 2015."

Fans can watch the party build up and Mary J Blige's performance live via Facebook at
approximately 10.45pm (PST). The event will be streamed to
http://www.facebook.com/belvederevodka. Media can download images and B-Roll footage
from the event at 6am Friday 10th February 2012, please visit
http://www.epklink.com/BelvedereRedWithMaryJBlige

NOTES TO EDITOR

First introduced to North America in 1996, Belvedere Vodka was the first to create a
new standard for excellence in the vodka category and is credited with creating the luxury
vodka segment. Today, Belvedere's distinctive character and uncompromising integrity are
recognized internationally by discriminating vodka enthusiasts, who appreciate its
all-natural, additive-free character. Made entirely from Dankowskie Gold Rye and blended
with water from its own pristine source, Belvedere Vodka's taste profile is distinctively
soft with a subtle sweetness and naturally smooth, clean finish.

For further information on (BELVEDERE)[RED]at the Grammy Awards 2012, visit
http://www.facebook.com/belvederevodka

Photo:
http://www.newscom.com/cgi-bin/prnh/20120207/510730

Source: Belvedere Vodka

Sabrina Lynch / Jane Shapiro, Mission Public Relations
+1-310-384-5462, +1-212-361-9483, Email: Sabrina@thisismission.com

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