Hotter Comfort Concept Shoes Launches Nationwide TV ad Campaign

Hotter Comfort Concept Shoes Launches Nationwide TV ad Campaign

SKELMERSDALE, England, February 13, 2012/PRNewswire/ --

Hotter Comfort Concept Shoes has launched a nationwide TV advertising campaign
highlighting the thoughts of the people who wear their comfortable shoes and starring four
customers.

The UK's biggest shoe manufacturer, which will make nearly 1.5 million pairs of shoes
this year, commissioned a nationwide search to find passionate customers who simply love
Hotter shoes [http://www.hottershoes.com ] to feature in the TV campaign.

"Our customers' comments and thoughts about our shoes fuel and inspire our designers
when they're creating stylish new designs for our ultra comfy shoes
[http://www.hottershoes.com/en/info/Comfortable-Shoes ]," said Range Director Paul Sayers.
"Every day we receive feedback into our call centre, website, Facebook page and stores,
telling us how important it is that these stylish women can find comfy shoes to keep them
on their feet through their busy, active lives. We already have our first million happy
customers and our design team is dedicated to creating the next."

Owner of 20 pairs of Hotter shoes, teacher Susan Robinson from Leeds, stars in the TV
advert and loves the comfort features she feels every time she wears them. "I like to walk
a lot and can walk for hours in my Hotter shoes. Wearing them means I can be on my feet
all day and not worry about a thing."

Former Dior, Yves St Laurent and Jaeger model, Jenni Rhodes from London, who has
worked in fashion, textiles and now makes jewellery, also took part in the day of filming.
"I love the perfect fit of Hotter Shoes and there is always a choice in the catalogue for
each season and every occasion that suits me perfectly."

The advert features some of Hotter's top selling women's shoes
[http://www.hottershoes.com/en/Womens-Shoes ] with each and every pair packed full of
Hotter's famous comfort concept features including wiggle room for toes, super soft
leathers and suedes and lightweight, flexible soles. Hotter makes shoes with a selection
of adjustments, half sizes and extra width fittings and has an online shoe fitting guide
[http://www.hottershoes.com/en/info/Hotter-Shoes-Fitting-Guide ] to help find the perfect
fit.

Hotter's customer stories and the shoes featured in the advert can be found at
http://www.hotter.com and the Hotter Shoes YouTube channel.

About Hotter Comfort Concept Shoes:

One in every three pairs of all shoes made in the UK are made in Hotter's Lancashire
factory - the company is forecast to make nearly 1.5 million pairs of shoes this year,
making it the biggest shoe manufacturer in the UK. The company was set up in 1959,
introducing the Hotter brand in the 1990s with the aim of creating "the world's most
comfortable footwear, continuously delighting customers".

PR Contact:
Melanie Killilea
PR Manager
Hotter Comfort Concept Shoes
2 Peel Road
Skelmersdale
Lancashire
WN8 9PT
+44(0)1695-712720

http://www.hottershoes.com

Source: Hotter Comfort Concept Shoes

-------
Profile: intent