Thought Leaders in the Multicultural Space to Gather in March for Research-and-Strategy-Driven NYC Event

Thought Leaders in the Multicultural Space to Gather in March for Research-and-Strategy-Driven NYC Event

NEW YORK, Jan. 30, 2012 /PRNewswire/ -- NBC Universal, Telemundo, mun2, Comcast, ESPN, Imagina U.S., History en Espanol, MGM Networks Latin America, and French broadcaster TV5MONDE are among the media companies that will be represented at the 12th( )Annual Multicultural Media for Multicultural America Forum on March 21, 2012 at the Marriott Marquis Hotel in New York City.

(Logo: http://photos.prnewswire.com/prnh/20100224/NY60102LOGO )

For over 10 years, the Forum has attracted an audience of about 300 executives in television programming and distribution, marketing and advertising, and technology, as well as advertisers and the trade press. Among the confirmed panelists are Barry Blyn, Vice President of Consumer Insights at ESPN, and Ruben Mendiola, the recently-appointed VP & General Manager of Multicultural Video Services for Comcast. Melvin Perez, President of MGM Networks Latin America, will showcase Ella, the new Spanish-language network targeting U.S. Latinas with lifestyle and entertainment programming. Veteran marketer Jorge Consuegra, Principal of Fearless Multicultural, will moderate one of the morning's two panels.

Adriana Waterston, Vice President, Marketing & Business Development at Horowitz Associates, will present findings from three Horowitz studies to give attendees a comprehensive, 360-degree view of multicultural, multiplatform consumers: Viewing the Viewer, an in-home videography of multicultural households; State of Cable and Digital Media: Multicultural Edition, a quantitative survey of multicultural consumers across America; and the Consumer Voice Community, an 8-week online research community focused on the media lifestyles of America's multicultural consumers and how they are adopting to a rapidly changing media world.

"Today, it's crucial to have your finger on the pulse of what consumers have and what they do with their media tools," notes Waterston. "The survey data will give our audience the hard numbers. Qualitative insights from the online research community and in-home videographies will provide context, bringing these data to life."

The online research community platform is being provided by Ramius Corporation; for the 8 weeks prior to the event, registrants will be able to log in and follow the community in real-time. For more about the studies and a preview of Viewing the Viewer, please visit: www.multiculturalmediaforum.com/presentation.

To register or for information, visit: www.multiculturalmediaforum.com or contact Stephanie Wong, (914) 834-5999, stephaniew@horowitzassociates.com.

Through February 17, the early bird registration rate is $249.

A limited number of speaking and sponsorship slots are still available. Contact Manny Ballestero at mballestero@hispanicad.com for sponsorship information.

SOURCE Horowitz Associates

Photo:http://photos.prnewswire.com/prnh/20100224/NY60102LOGO
http://photoarchive.ap.org/
Horowitz Associates

Web Site: http://www.multiculturalmediaforum.com

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