Timberland Brings Sundance Film Festival Style to Stores This Fall

Timberland Brings Sundance Film Festival Style to Stores This Fall

"Sundance Film Festival Style Night Out" Events Kick Off in San Francisco, Helping Women Take on their Winter Adventures in Style

STRATHAM, N.H., Oct. 6, 2011 /PRNewswire/ -- As the Official Footwear and Outerwear Sponsor of the Sundance Film Festival for the past four years, Timberland knows how to keep women looking great, even during cold winter weather. This fall, Timberland will bring both style and performance to women across the country, as they spend some much-needed time with girlfriends in San Francisco, New York and Boston.

The Timberland "Sundance Film Festival Style Night Out" events pair fashion-forward winter boots from the Timberland® Fall 2011 collection with tips from industry style experts, all wrapped into the perfect girls night out. On Wednesday, October 19, the Timberland® retail store in San Francisco (Westfield Mall) will kick-off the free event series, treating guests to one-on-one consultations with famed stylist Maggie Hong, great music from DJ Lora and more. Each event, including New York and Boston later in the month, will feature local entertainment, local style experts, professional photographers, and winter-themed cocktails provided by Svedka Vodka. As an added bonus, the first 100 women who purchase Timberland® boots or accessories at each event will receive a special gift from Timberland to help keep them stylish and warm throughout the season.

"These Style Night Out events are a fun way for women to get together with friends and experience a taste of the Sundance Film Festival in their own backyards," said Maile Buker, senior director of North America marketing, Timberland. "With cold and snowy weather a hallmark of the Sundance Film Festival, women often sacrifice style for warmth. Or vice versa. After checking out the new winter collection from Timberland, women will be ready to take on the elements with confidence, knowing they'll look great and be protected all season long."

Growing up in Minnesota, stylist Maggie Hong learned early in life how to make staying warm look good. Now based in California, with years of international styling under her belt, Hong can dress for any season, anywhere - and she'll share her expertise with women at the Timberland Style Night Out event in San Francisco on October 19. Guests will have access to style consultations with Hong, where they can create head-to-toe looks to suit their personality and lifestyle using Timberland® boots, accessories and apparel. Fashion photographer Caroline Schiff will capture each guest's customized look against a wintry backdrop reminiscent of Park City, Utah, home of the Sundance Film Festival.

Women attending the event are encouraged to enter the Timberland Sundance Film Festival "Girlfriend Getaway" Sweepstakes for a chance to win an all-expense paid trip for four to the 2012 Sundance Film Festival in Park City. The Grand Prize includes luxurious hotel accommodations at The Chateaux at Silver Lake in Deer Valley, tickets to film screenings, Deer Valley® Resort ski passes complete with rental equipment, a personal outdoor photo shoot, and Timberland® footwear, apparel and accessories to keep them stylish, warm and comfortable. To enter the Sweepstakes, Timberland Style Night Out guests can simply upload their photo taken at the event to the Timberland Facebook page at www.facebook.com/Timberland (women's tab) along with a caption about their outdoor style. Women who miss the event are also encouraged to enter, by uploading an image that captures a moment they enjoyed in the outdoors. Fans will help narrow the submissions before the Grand Prize winner is chosen by Timberland in mid-November. The top ten winners, by popular vote, will receive Timberland® boots, and all winners will be featured in the photo gallery on Facebook.

Through a partnership with Lucky magazine, all guests attending Timberland Style Night Out events will leave with their own copy of the Lucky and Timberland "A Stylish Season" trend booklet, featuring Lucky's top picks for various outdoor occasions, along with a QR code linking to Quick Click Custom Videos all about style. Street teams will share the information with locals who can't make it to the event, and Lucky will distribute a digital version via their social and promotional media channels.

The Timberland® store in San Francisco is located at Westfield Mall,845 Market St., (415) 777-5830. The event runs 6pm - 8pm. For more information on this and upcoming events in New York and Boston, as well as several events being hosted at Nordstrom locations, visit www.facebook.com/Timberland (women's tab).

About Timberland

Timberland, a wholly owned subsidiary of VF Corporation, is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Timberland PRO®, Mountain Athletics®, Timberland Boot Company® and howies® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The company's products can be found in leading department and specialty stores as well as Timberland® retail stores throughout North America, Europe, Asia, Latin America, South America, South Africa and the Middle East. Timberland's dedication to making quality products is matched by the company's commitment to "doing well and doing good" -- forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit www.timberland.com.

MEDIA CONTACT:
Christina Petroni, Porter Novelli
christina.petroni@porternovelli.com
(212) 601-8164

SOURCE Timberland

Timberland

Web Site: http://www.timberland.com

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