SBS Radio Miami and WXDJ El Zol 95.7FM Announced the Launch of the New Morning Show, "El Rey de la Manana" with Latin superstar Rey Ruiz

SBS Radio Miami and WXDJ El Zol 95.7FM Announced the Launch of the New Morning Show, "El Rey de la Manana" with Latin superstar Rey Ruiz

---History in the making, for the first time a Latin star hosts a morning radio show in South Florida---

MIAMI, Oct. 6, 2011 /PRNewswire/ -- Spanish Broadcasting System Inc., (SBS) (NASDAQ: SBSA) announced today the launch of the new morning show hosted by the internationally recognized artist Rey Ruiz, "El Rey de la Manana,"(The King of the Mornings) a new morning show for the radio station WXDJ El Zol 95.7FM. The new morning show will be hosted by the charismatic Rey Ruiz, the popular Betzy "La Gatita" Vazquez, and the incredible Colombian comedian and troubadour Saulo Garcia, airing Monday to Friday from 6 a.m. to 10 a.m. beginning today, October 6th, 2011. This exciting and entertaining new show will be hosted by the pleasant and cheerful trio with strong local ties to the South Florida community.

"El Rey de la Manana"(The Morning King) is a four-hour daily radio program starring singing sensation Rey Ruiz. The show debuted with an incredibly strong line-up that includes entertainment, news, variety, comedy, interesting stories, sex and much more. The morning show will feature the Latin superstar in a fun and fast-paced lifestyle show with a format that allows Rey Ruiz to touch on different topics as well as informative segments about issues facing Latinos today. The show will also include a great variety of music, picked specifically for this audience. Rey Ruiz will play chart-topping songs, debut new music and take request as he welcomes listeners to his new morning show.

Broadcasting live from Miami, Florida, he'll also discuss music and entertainment as well as feature candid conversations with music artists and celebrities during "El Rey de la Manana."

Rey Ruiz will be working on the morning show and on his music career simultaneously, as we await his upcoming album release scheduled for 2012, which will include his beloved salsa songs, along with new ballads that will captivate his large fan based.

"Signing Rey Ruiz is very much in line with our strategy of delivering the biggest stars and the best content possible," said Jesus Salas, EVP of Programming for Spanish Broadcasting System, Inc. "The 'El Rey de la Manana' show will reflect Rey's range, popularity and star appeal, providing a terrific platform for Rey Ruiz to connect one-to-one with his fans through the power and magic of radio."

Regarding the new partnership, Rey Ruiz commented, "I feel very happy and optimistic with this new phase; I believe that all artists have within themselves a social communicator, because through art we interact with our audience. My intention is to be a little closer with the people in the day to day and have a great time while I entertain and inform them. I thank SBS for the invitation to join this great family and for the confidence in me. Every morning I promise to give 100% of myself to offer the listeners a phenomenal morning show."

Ruiz also stated: "Spanish Broadcasting System, Inc. (SBS) is providing me with a wonderful opportunity to create an entertaining and positive program on the radio. I will be joined by experts, entertainers, musical artists and colleagues from all around the world. The show will be fun, upbeat, interactive and in-tune with the Latin community. Each show will be a new experience for listeners."

Rey Ruiz is now living one of the most important moments of his career. Adding to his 17 years of international experience and the youthful joy that remains in his face and in his songs, the internationally acclaimed artist presents his latest music production titled "Mis Preferidas."

His music has caused a sensation over the years and today Ruiz counts with over 10 million registered views of his videos online for his famous hits like "Mi Media Mitad," "Creo en el Amor," among others.

The salsa performer Rey Ruiz was born in Havana, Cuba and has been a prominent figure in the romantic salsa scene since the early 1990's. Ruiz has established an impressive reputation in the salsa scene, even earning the title of the "Elvis of salsa" by some and "Bombon de la Salsa" by others.

Rey Ruiz demonstrated a keen interest in becoming a salsa singer since he was a young boy. He made his debut as a performer at a very young age and was often showcased on Cuban television as a child, singing typical children's songs. Ruiz had his parents' full support in his musical endeavors; he later enrolled to Havana's Conservatorio de Musica School. Eventually, Ruiz made his way to headlining a show at the Habana Libre Hotel.

In his long trajectory within the music industry, he has been hailed as a romantic and passionate artist whose music creates fervor wherever he goes. This passion for his art has garnered him award after award, achievement after achievement. His records have gone gold and platinum, his talent recognized at the prestigious Premios Billboard de la Musica Latina and Premio Lo Nuestro. Along his career 3 of his albums have been # 1 on Billboard charts, "Mienteme Otra Vez," "Creo en el Amor," and "No me Acostumbro."

Don't miss the new morning show, "El Rey de la Manana," broadcasting Monday through Friday from 6 a.m. to 10 a.m. on WXDJ "El Zol 95.7FM" in Miami.

For more information please visit:www.elzol.com

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. SBS has 3 of the top 6 Spanish-language stations in the nation including the #1 Spanish station in America, WSKQ-FM in New York City (WPAT is ranked #3 and KLAX is ranked #6). The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events throughout the country and operates LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company's corporate Web site can be accessed at http://www.spanishbroadcasting.com/.

SOURCE Spanish Broadcasting System Inc.

Spanish Broadcasting System Inc.

CONTACT: Spanish Broadcasting System Inc.: Vladimir Gomez, +1-305-644-4817, vgomez@mega.tv

Web Site: http://www.spanishbroadcasting.com

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