Taylor Swift and American Greetings Launch New Webpage to Help Consumers Speak Now

Taylor Swift and American Greetings Launch New Webpage to Help Consumers Speak Now

CLEVELAND, Sept. 29, 2011 /PRNewswire/ -- Four time Grammy winner Taylor Swift has become a big a star in the card aisle, in addition to on stage, thanks to her popular line of cards with the American Greetings Corporation (NYSE: AM), and now the successful partnership is extending beyond paper cards and online greetings. Today the greeting card company announced the launch of a new page at AmericanGreetings.com that will feature tips on how to "Speak Now," highlights of the latest Taylor products at retail and online, and, beginning this holiday season, special promotions that fans and card enthusiasts are sure to love.

Always looking for innovative ways to assist consumers in enhancing their relationships, American Greetings has worked closely with Taylor to bring her distinct sensibilities and perspectives to an even larger audience, and this new page is a perfect example of these efforts.

"What makes Taylor's cards so popular is that her messages are heartfelt while still being really candid and unique," states Lindsay Kalback of the Taylor Swift brand management team at American Greetings. "We wanted to find a way to bring that casual style and creative spirit to even more of her fans and greeting card enthusiasts alike, and we are very excited to be launching this new page to help us to do just that."

Since the partnership was announced in the winter of 2009, the Taylor Swift collection of paper cards and online greetings have become a favorite of consumers of all ages. Each new series has been eagerly anticipated by her fan base and quickly sought out upon their arrival at retail. A brand new series of 13 online postcards have just been introduced at AmericanGreetings.com, which provide an opportunity to seize that moment when a person pops in your mind and tell them you're thinking about them--to speak now! The postcards can be sent via email or posted right on their Facebook wall so everyone can see. Next up, paper cards, ornaments, and boxed cards will be arriving at retailers in time to celebrate Taylor's favorite holiday-Christmas!

To "speak now," participate in special promotions, and see what's available in stores and online from Taylor Swift and American Greetings visit www.americangreetings.com/taylorswift. For more information on American Greetings, including store locations in your area, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

ABOUT TAYLOR SWIFT

Taylor Swift is a four-time GRAMMY winner, the reigning Entertainment Weekly and the Academy of Country Music Entertainer of the Year, and is Billboard's 2011 Top 200 Albums Artist. Her Triple Platinum-plus Speak Now album is the biggest-selling album in any genre of music over the past 12 months.

She is the top-selling digital artist in music history, has had singles top both the Country and Pop radio charts, and in 2010 sold more albums than any other artist in any genre of music. With 1,046,718 copies sold in the US in the first week of release, her Speak Now album scored SoundScan's biggest single-week sales total since 2005 and is the biggest debuting country studio album in history.With the release of Speak Now, Taylor made history on the Billboard Hot 100, charting a record-breaking 11 songs from one album in a single week. Taylor, who writes all of her own songs, has career record sales now in excess of 20 million albums and 33 million song downloads. Her Fearless album was 2009's top-selling CD, and she was the top-selling artist of 2008.

Last year, at the age of 20, she became the youngest artist in history to win the music industry's highest honor, the GRAMMY Award for Album of the Year. Also at the 2010 GRAMMYs, she took home the awards for Country Album of the Year, Best Country Song, and Best Country Female Vocal Performance. Her 6x-Platinum FEARLESS album is the most awarded album in Country music history.

In 2009, she was named Artist of the Year at the American Music Awards, and also became the youngest artist in the 43-year history of the Country Music Association to be awarded country music's top prize when she took home the CMA Award for Entertainer of the Year. Taylor currently holds the Billboard all-genre records for the longest charting album of this century, for most Top 20 debuts in a calendar year, and for the largest overall airplay audience for a country-based act.

Taylor is on tour in support of SPEAK NOW, and is currently slated to play 98 shows in 17 countries in 2011. Her 15-month, 107-date FEARLESS 2009/2010 Tour sold out arenas and stadiums in 88 cities in five countries spanning four continents.

SOURCE American Greetings Corporation

American Greetings Corporation

CONTACT: Frank Cirillo of American Greetings Corporation, +1-216-252-7300 x4806, frank.cirillo@amgreetings.com

Web Site: http://www.americangreetings.com

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