Redesigned Pandora Site with HTML5 Offers More Advertising Solutions and Opportunities for Brands

Redesigned Pandora Site with HTML5 Offers More Advertising Solutions and Opportunities for Brands

Advertisers Benefit From Enhanced Features

OAKLAND, Calif., Sept. 21, 2011 /PRNewswire/ -- Pandora (NYSE: P), the leading personalized radio service, today announced that its redesigned website, now available to all listeners, features a host of new HTML5 enabled advertising products and opportunities for brands.

(Logo: http://photos.prnewswire.com/prnh/20110615/SF20192LOGO)

The new site allows advertisers to take advantage of:

-- New Look and Feel: A new centralized content area accentuates each ad
execution by increasing the space and immersing the user via an
integrated skin for campaigns. Additionally, the modern page design
scales to provide more creative possibilities for advertisers with
additional ad formats.
-- Additional Screen Real Estate: Ads are seamlessly integrated across the
entire site while listeners explore music and artist content and engage
in robust social experiences, such as interacting with self and friend
profiles and feeds.
-- Simplified Cross Platform Execution: Smooth platform parity between web
and mobile, making it easier to execute cross-platform audio and visual
ad campaigns.
-- Bigger Videos: Video ads have been upgraded to a larger, full-screen
video overlay, prominently showcasing advertisers' videos.
-- Enhanced Social Features: New opportunities for advertisers to connect
with listeners as they share and engage with others in the Pandora
community and their social networks.

"All the great advertising options enabled by the HTML5-based site redesign lets us execute even more creative and targeted ads at scale with highly measureable results for our partners," said John Trimble, Chief Revenue Officer at Pandora. "Advertisers can further leverage the Pandora personal radio experience to connect directly with listeners and tap into the passion music evokes."

For more information on Pandora's advertising opportunities, please visit: www.pandora.com/advertising

ABOUT PANDORA

Pandora (NYSE: P) gives people music they love anytime, anywhere, through connected devices. (OK, we've added comedy as well so we're also up for playing some jokes you'll love.) Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love. www.pandora.com

SOURCE Pandora

Photo:http://photos.prnewswire.com/prnh/20110615/SF20192LOGO
http://photoarchive.ap.org/
Pandora

CONTACT: Francisca Fanucchi, Manager, Corporate Communications and Public Relations, +1-510-344-7735, press@pandora.com, or Deborah Roth, Vice President, Corporate Communications and Public Relations, +1-510-842-7928, press@pandora.com, or Dominic Paschel, VP, Corporate Finance and Investor Relations, +1-510-842-6900, investor@pandora.com

Web Site: http://www.pandora.com

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