Ke$ha Takes Her "TiK ToK" Expertise to the Next Level!

Ke$ha Takes Her "TiK ToK" Expertise to the Next Level!

Global Superstar Launches New Watch Models for Baby-G

DOVER, N.J., Sept. 15, 2011 /PRNewswire/ -- Bringing her signature brand of sass and style to fashionistas everywhere, global superstar and platinum selling singer/songwriter, Ke$ha, and the fashion-forward Baby-G brand announce the launch of two Ke$ha-designed watches. Known for her fashion bravado, trendsetting accessories and overall style, when Ke$ha sang the most-played song of 2010 "TiK ToK," the Baby-G brand listened! As ambassador for the popular watch line, the singer uses her iconic imagery and one-of-a-kind style to develop this fall's most exciting wrist wear.

(Photo: http://photos.prnewswire.com/prnh/20110915/NY69351 )

Launching this month, the Baby-G and Ke$ha collaboration watch models display the head-turning style that make both Ke$ha and Baby-G unique to loyal fans. Ke$ha tackles two of her most signature themes in the design of her timepieces - animal print and All-American. Both watches are also adorned with Ke$ha's signature "Ke$ha" logo.

-- The BGA200KS-1E harkens to Ke$ha's wild side, as well as what is
arguably the most identifiable theme in Ke$ha's music, imagery and
style, by using an animal print. She designed this watch with a leopard
print pattern on the watch's face and also its black resin strap.
-- For her second design's look, Ke$ha created the patriotic BG5600KS-7
model, which features the colors and shapes of the American Flag's
imagery with red, white and blue complete with stars.

"I've been designing and making my own clothes since I was young, and, as an artist, I design all of my stage costumes," said Ke$ha. "This experience with Casio is so exciting because it's my first collaboration as a designer and it's extra meaningful because I wrote my first single "TiK ToK" on a Casio keyboard. In creating my red, white and blue watch, I was obviously inspired by the American flag because it's a recurring theme in my aesthetic but also represents freedom of speech, a right I passionately exercise in my life and in my music. Leopard print is another recurring theme in my look, which I like to wear because it brings out my animal inside. I hope when people wear my watches they're reminded to express themselves always and never lose the animal inside themselves."

The attention-grabbing watches also have the functionality that sets the Baby-G brand apart. The BGA200KS-1E is shock resistant and 100M water resistant and is equipped with an LED Light, world time from 48 cities and 29 time zones, a daily alarm, 1/100th second stopwatch, countdown timer, 12/24 hour formats and a mute function. The BG5600KS-7 features 100M water and shock resistance, EL backlight with afterglow, 48-city world time, four daily alarms and one snooze, countdown timer, 1/100 second stopwatch, mute function and 12/24 hour formats.

"Ke$ha's energy, spirit and style make her a perfect partner for our dynamic Baby-G brand," said Shigenori Itoh, Chairman & CEO of Casio America. "We know our consumers will identify with the fashionable watches that have resulted from this fantastic collaboration."

The watches are available at Tourneau, Nordstrom, select Macy's stores and fashion boutiques, with an MSRP of $120 for theBGA200KS-1E and $99 for the BG5600KS-7. Please visit www.baby-g.com for more information.

About Casio America, Inc.

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information visit our website at www.casiousa.com.

About Ke$ha

Declared Billboard's Hot 100 Artist of 2010 and with her song "TiK ToK" being the most played song of 2010 as well as the biggest-selling digital track in the world, Ke$ha's world domination has continued in 2011. She has had 6 consecutive Top 10 hits, her smash debut single "TiK ToK" was named Billboard's #1 Hot 100 Song for 2010. Ke$ha has had three #1 songs on the Billboard Hot 100 chart ("TiK ToK", "Your Love Is My Drug" and "We R Who We R"). Her debut album Animal has already been certified platinum and sold over 2 million units worldwide. She took home the MTV EMA for Best New Act in November and she was nominated for two American Music Awards, 3 MTV VMA Awards and 6 Billboard Awards. She has sold over 18 million combined tracks and ringtones in the U.S. alone and 23 million worldwide to date. Her smash break through single "TiK ToK" has sold over 8.5 million combined units alone. The IFPI announced that "TiK ToK is biggest-selling digital track in the world in 2010 with 12.8 million copies of the song sold in digital stores. Ke$ha is an international powerhouse, Animal has been certified Gold or Platinum or multi-Platinum in seven markets and was the biggest selling debut album from an international female in 2010 in the UK.

SOURCE Casio America, Inc.

Photo:http://photos.prnewswire.com/prnh/20110915/NY69351
http://photoarchive.ap.org/
Casio America, Inc.

CONTACT: Stacey Tropeano, stropeano@coynepr.com, or Nicole Giancaspro, ngiancaspro@coynepr.com, both of Coyne PR, +1-973-316-1665; Elizabeth Garcia, egarcia@casio.com, or Sue VanderSchans, svanderschans@casio.com, both of CASIO AMERICA, INC., +1-973-361-5400; or Jamie Abzug, RCA Music Group, +1-212-833-5587, jamie.abzug@sonymusic.com

Web Site: http://www.casiousa.com

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