K2 to Launch Exclusive Line of Rolling Stones Skis

K2 to Launch Exclusive Line of Rolling Stones Skis

NEW YORK and SEATTLE, September 28, 2011/PRNewswire/ --

- Cross reference: Picture is available via epa european pressphoto
agency and can be downloaded free of charge at:
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K2 skis and The Rolling Stones have collaborated to create limited
edition Rolling Stones skis. The announcement was made today by Tom Bennett,
CEO of Bravado, the leading global music merchandising company and a
division of Universal Music Group (UMG), and Jeff Mechura, Vice President of
Global Marketing, K2.

With both the Rolling Stones and K2 kicking off their 50th year
anniversary celebrations, the time has come. K2 has collaborated with The
Rolling Stones to offer the ultimate tribute skis: The K2 Rolling Stones
Limited Edition Ski Collection. The first of four Rolling Stones skis will
be available on the versatile SideShow chassis this November.

K2 worked closely with the band to create four equally quintessential
Stones graphics. The different graphics feature detailed discovery pieces,
such as the band's original concert set list, lyrics and rare photographs
from the band that will keep customers admiring the timeless graphics for
years to come. The bases of the skis will share two of the most recognizable
emblems of the past 50 years: the iconic Rolling Stones Lip and Tongue logo
and the famous K2 logo.

"The Rolling Stones' 50th anniversary is a true milestone. They
exemplify the ultimate spirit of Rock N Roll and have earned their place in
history as the "World's Greatest Band" stated Mr. Bennett. "Bravado is
thrilled to partner with K2, who have allowed for a very creative
collaboration and designed a really fantastic set of skis."

"This is just the first of many unique and exciting products and
promotions that K2 will be releasing in commemoration of our 50th
anniversary," says Mechura. "Turning 50 alongside the Rolling Stones and
collaborating with the band on a project to celebrate the same anniversary
is a fitting way to start a very loud and fun party for K2 that will span
2012".

The skis' release will roll out on a global scale and be available at K2
Authorized dealers on November 15, 2011.

Press Contact:
häberlein & mauerer AG, Tanya Seidl, Philipp Kloeters,
Franz-Joseph-Strasse 1, D 80801 Munich
Tel.: +49. 89. 381 08 -133, -171 Fax: +49. 89. 381 08-150
E-Mail: tanya.seidl@haebmau.de, philipp.kloeters@haebmau.de

Source: K2 Sports Europe

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