Global Pop Phenomenon and Actress Selena Gomez to Host the "2011 MTV EMA"

Global Pop Phenomenon and Actress Selena Gomez to Host the "2011 MTV EMA"

LONDON and NEW YORK, September 26, 2011/PRNewswire/ --

THE 18TH ANNUAL AWARDS SHOW AIRS LIVE FROM BELFAST
SUNDAY, 6th NOVEMBER AT 9PM GMT

MTV [http://www.mtvema.com ] today announced it has recruited the
multi-talented Selena Gomez to host the "2011 MTV EMA". With her infectious
charm, striking style and upbeat energy, actress and platinum recording
artist Gomez is guaranteed to help make the 18th annual MTV EMA a must-watch
event. The show will broadcast live on MTV on Sunday, November 6th at 9PM
GMT from Belfast's Odyssey Arena. The "2011 MTV EMA
[http://uk.mtvema.com/press/sponsors ]" is sponsored by Dell, Replay, Hyundai
and Swatch.

(Logo:
http://www.newscom.com/cgi-bin/prnh/20110919/481126 )

For the first time ever, MTV will have its EMA host fully integrated
into the show across multiple screens, as Gomez will be the lynchpin across
all platforms for MTV's global celebration of the year's best in music. As
host of the main show, she'll be overseeing all the onstage antics,
performances, winners and unforgettable moments of the evening. On the
digital front, Gomez will be juggling several duties to engage with EMA fans
all over the world throughout the show - from checking in with the
Twitterverse to sharing behind-the-scenes gossip to offering her unique
commentary on mtvema.com.

"I'm so excited to be the host of the '2011 MTV EMA' - it's a dream come
true!" said Gomez. "This is such a huge event that always recognizes the
biggest stars in music from across the globe, so it's a real honor to be MC
at this year's show."

Viewers can vote for their favourite EMA artists by visiting
http://www.mtvema.com. As previously announced, Lady Gaga leads the pack
of EMA nominees with six nods, with Katy Perry and Bruno Mars following
closely behind with four nominations. Adele, Justin Bieber and Thirty
Seconds To Mars are each up for three awards. Other EMA nominees include Foo
Fighters, Snoop Dogg, My Chemical Romance, Jennifer Lopez, LMFAO, Jessie J,
Beyonce, Coldplay, Eminem, Arcade Fire, Red Hot Chili Peppers, Far East
Movement, Kanye West, Linkin Park, Wiz Khalifa and Kings of Leon.

About Selena Gomez

In 2011, Selena Gomez released her third album "When The Sun Comes
Down", and in 2010, she got the world on its feet with "A Year Without
Rain." A follow-up to her debut album "Kiss & Tell," Selena's gold-certified
Hollywood Records debut CD, "A Year Without Rain" shows Gomez and her band,
The Scene, in a whole new light, this one pulsating, multicolored and ready
for the mirrored ball. She has landed three Billboard Club Play #1's. A
Dallas native, Gomez started acting at age 7. She landed her first film role
in the 2003 sci-fi action adventure film "Spy Kids 3-D: Game Over." She made
her mark as an actress playing girl wizard Alex Russo in the Disney
Channel's "Wizards of Waverly Place," which first premiered in 2007 and won
a 2009 Emmy Award for Outstanding Children's Program. Gomez then made an
indelible impression with her starring roles in 2010 comedy "Ramona and
Beezus" and this year's "Monte Carlo". Gomez has branched out into fashion
with her clothing line, Dream Out Loud, and she is a proud UNICEF
ambassador.

About the MTV EMA

The "2011 MTV EMA" will be available to a potential viewing audience of
more than 1.2 billion people via MTV's global network of more than 60
channels reaching more than 640 million households around the world as well
as through syndication. In addition, its convergent programming and content
will reach the entire interactive community, via MTV's nearly 200 digital
media properties around the world. Richard Godfrey and Bruce Gillmer are
Executive Producers for the "2011 MTV EMA."

The "2010 MTV EMA", held in Madrid, was the event's most watched
telecast ever with a total of 22.2 million viewers tuning in to MTV and VIVA
channels around the world. The 17th annual show saw a +61% increase year
over year with the coveted P12-34 demographic and grabbed a +72% increase in
live streams of the show online to more than 4.5 million.

For all MTV EMA news and announcements, check out EMA on Facebook
[http://www.facebook.com/mtvema ] and follow us @ EMA Twitter
[http://www.twitter.com/mtvema ]. For MTV EMA press materials, please visit
press.mtvema.com [http://www.mtvema.com/press ].

About MTV:

MTV is the world's premier youth entertainment brand. With a global
reach of more than a half-billion households, MTV is the cultural home of
the millennial generation, music fans and artists, and a pioneer in creating
innovative programming for young people. MTV reflects and creates pop
culture with its award-winning content built around compelling storytelling,
music discovery and activism across TV, online and mobile. Outside of the
United States, MTV is part of Viacom International Media Networks, a
division of Viacom Inc. (NYSE: VIA, VIA.B), one of the world's leading
creators of programming and content across all media platforms. For more
information about the 2011 MTV EMA, please visit
http://press.mtvema.com.

For further information, please contact:
Kate Laverge
MTV / Viacom International Media Networks (London)
+44-207-284-6144
kate.laverge@mtvne.com

Bernadette Simpao
MTV / VIMN (New York)
+1-917-734-4966
bernadette.simpao@mtvstaff.com

Photo:
http://www.newscom.com/cgi-bin/prnh/20110919/481126

Source: Viacom International Media Networks

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