GenArts Shows Off Dynamic VFX Solution at IBC 2011

GenArts Shows Off Dynamic VFX Solution at IBC 2011

AMSTERDAM, September 8, 2011/PRNewswire/ --

Sapphire Edge and the upcoming Sapphire v6 leverage the
powerful GenArts Solution to bring high-quality visual effects to all video
creators

GenArts Inc. [http://www.genarts.com ], the global leader in visual
effects (VFX) software for the media and advertising industries, will
showcase its new visual effects solution designed to help editors and
videographers of all levels create more engaging content in less time and
under constrained budgets. This GenArts Solution(TM) combines the powerful
Sapphire effects engine, trusted by the film, broadcast and advertising
industries for past 15 years, with its new online looks portfolio and
analytics to equip creators with a complete set of tools that are proven to
help produce better performing content. GenArts will demonstrate two
innovative products built on this solution - new Sapphire Edge and the
soon-to-be-released Sapphire v6 - at IBC 2011
[http://www.ibc.org/page.cfm/Link=65/t=m/goSection=8 ] in Amsterdam.

Sapphire Edge [http://www.genarts.com/software/sapphire-edge/overview ]
is the first product to leverage the full GenArts Solution and make
studio-quality looks accessible to videographers without the steep learning
curve or the need to compromise quality for cost. Only new Sapphire Edge
lets video creators start with the look - browse over 350 included looks or
download new ones monthly with the included subscription to FX Central.
Sapphire Edge will be demonstrated during IBC at the GenArts booth, the Sony
Professional booths, and featured at the Amsterdam SuperMeet on 11
September.

Sapphire Edge Feature Highlights:

- Innovative, real-time visual Looks Browser
- Visually browse over 350 pre-built native looks
- Easy-to-use design sliders
- Affordably priced at $299
- Available on Apple Final Cut Pro and Sony Vegas Pro

GenArts will also "sneak peek" the latest version of its cutting-edge
effects tool Sapphire [http://www.genarts.com/software/sapphire/overview ],
which is scheduled to launch this month. Sapphire v6 has been completely
revamped to include new effects and transitions, hundreds of included
presets - expandable by an FX Central subscription - and a comprehensive
Flare Designer so visual effect artists can customize their work by
adjusting individual flare elements. The newest version of Sapphire will be
featured at the GenArts and The Foundry booths.

Visit GenArts during IBC at the Amsterdam RAI Exhibition and Congress
Centre from 8-13 September: Stand 7.J15d, Hall 7.

About GenArts(R)

Established in 1996, GenArts, Inc [http://www.genarts.com ]. provides
ground-breaking visual effects to motion graphic artists, compositors, and
editors in post-production houses and broadcast networks globally. Recently,
the company expanded capabilities to give video creators from all experience
levels the tools to create an array of high-tech effects for indie
productions, wedding videography, advertising, video games, films, and more.
The company's product portfolio [http://www.genarts.com/software/overview ]
leverages the GenArts solution to provide industry-leading Sapphire,
intuitive videographer tool Sapphire Edge, and a diverse number of
complementary Sapphire Accents. The GenArts solution extends the technology
used by customers like Framestore, The Mill, ABC, BBC, and ESPN, to
businesses of all sizes and budgets so they too can create high-quality
visual effects. Follow GenArts on Twitter [http://twitter.com ] and on
Facebook [http://www.facebook.com/genarts ].

Source: GenArts

Dara Cothran, +1-212-905-6218, genarts@sutherlandgold.com

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