Dussault Apparel Inc. Announces "Dussault Inc." Will Premiere on City TV September 24th

Dussault Apparel Inc. Announces "Dussault Inc." Will Premiere on City TV September 24th

VANCOUVER, British Columbia, Sept. 21, 2011 /PRNewswire/ -- Dussault Apparel Inc. (PK: DUSS) Announced today that "Dussault Inc." will premiere on September 24th at 8:30 pm ET/PT on City TV. This fast-paced series follows Jason Dussault as he balances the glamour and grit of international fashion design with the trials and triumphs of raising a family with his partner; actress, model and business owner, Mashiah Vaughn.

In the premiere episode, "New Showroom," Jason decides to open a Dussault Apparel showroom in Vancouver after shutting down his million-dollar flagship store in Los Angeles. The catch? He wants to do it in less than one week! On the family side, Jason's partner Mashiah asks him to babysit their kids so she can close an Open Sundaes deal. Jason, however, is torn between hanging out in New York with his friends from Nickelback and doing the right thing.

Dussault Inc. is executive produced by David Paperny, Cal Shumiatcher, Audrey Mehler and Ziad Touma, who also acts as the series director.

For more details visit Citytv.com for full episodes and exciting extras from some of your favourite Citytv programming, including Dussault. Inc available 24 - 48 hours post broadcast. You can now also catch up on your iPad by downloading the free Citytv video app on iTunes.

Barring any scheduling changes for the show, we're looking to do the live chat on Saturday, October 8 at 9pm ET, right after the 3rd episode airs. The link will be http://www.citytv.com/dussault (link should be live by the end of the week)

Dussault Apparel, Inc. is a designer and licensor of high-end quality apparel, its product line includes hoodies, t-shirts and hats . An accelerated growth company, Dussault Apparel, Inc. trades asPK: DUSS. (www.dussaultapparel.com)

Paperny Films Inc. - run by partners David Paperny, Audrey Mehler, and Cal Shumiatcher - is an independent, Vancouver-based production company that has garnered worldwide acclaim for its provocative, innovative, and entertaining television programming. From groundbreaking documentaries to reality television series to lifestyle programming, Paperny Films excels in capturing the essence of human stories. (www.papernyfilms.com)

Citytv(TM) television stations in Toronto, Vancouver, Calgary, Edmonton and Winnipeg offer viewers intensely-local, urban-oriented, culturally-diverse television programming. A distinct alternative to other conventional television stations, Citytv engages its viewers with dynamic on-air personalities and delivers an entertaining mix of news, local-interactive formats such as: Breakfast Television and CityLine; as well as local Canadian and US acquired prime time entertainment programming. Citytv is a part of Rogers Broadcasting Limited, a division of Rogers Communications Inc. (TSX: RCI and NYSE: RCI) which is a diversified Canadian communications and media company. For more information on Citytv stations and programming, visit www.Citytv.com

Media Contact:
Meghan Hardy, Rogers Media Television, 416.764.3197, Meghan.hardy@rci.rogers.com
Michelle Lomack, Rogers Media Television, 416.764.3190, michelle.lomack@rci.rogers.com

Forward-Looking Statements

This news release contains "forward-looking statements," as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, such forward-looking statements include, among other things, the airing of the reality television show "Dussault Inc" on September 24th 2011. In the premiere episode, "New Showroom," the Vancouver showroom opening was an event created for the television show in July 2009 and that location is no longer an actual Dussault Apparel Inc. showroom,

Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, Dussault's ability to design and manufacture its products, the ability of the products to gain market acceptance, and the difficulties faced by an early stage retail fashion company in the competitive retail fashion industry. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although the Company believes that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the Company's recent current reports on Form 8-K, our annual report on Form 10-KSB, our quarterly reports on Form 10-QSB, and other periodic and current reports filed from time to time with the Securities and Exchange Commission.

Media Contact:
--------------
Susan Stafford Tina Baird
UNIT:PR Inc. (for Paperny VP Communications, Dussault Apparel
Films) Inc.
Canada: 604-628-4946 /USA:
416-506-1238 310-4245244
susan@unitpr.com tb@dussaultapparel.com

SOURCE Dussault Apparel Inc.

Dussault Apparel Inc.

Web Site: http://www.papernyfilms.com

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