SiriusXM Inks Agreement to Continue as Leader in College Sports Audio

SiriusXM Inks Agreement to Continue as Leader in College Sports Audio

Multi-year broadcasting agreement with IMG College and Learfield Sports gives SiriusXM listeners college football, basketball, baseball, hockey and more from 11 conferences

SiriusXM offers more live college play-by-play than any other broadcaster

NEW YORK, Aug. 29, 2011 /PRNewswire/ -- Sirius XM Radio (NASDAQ: SIRI), Learfield Sports and IMG College announced today a multi-year broadcasting agreement that will make live play-by-play broadcasts from 11 conferences available to SiriusXM listeners across the country.

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Throughout the 2011-12 season and beyond SiriusXM will broadcast live college football and men's basketball from the ACC, Big Ten, Big 12, Big East, Pac 12 and Army, as well as men's basketball from Xavier, Gonzaga and teams from several mid-major conferences. In addition, SiriusXM will air live select game broadcasts during the athletic season that includes women's basketball, baseball, hockey and other sports.

SiriusXM listeners will also get access to post-season football and basketball games involving ACC, Big East and Big Ten teams and post-season basketball from the Missouri Valley, Sun Belt and West Coast conferences.

In addition, weekly shows hosted by football and basketball coaches from many programs around the country will air throughout their respective seasons on SiriusXM College Sports Nation, channel 91, SiriusXM's 24-hour college sports channel. Subscribers will hear weekly shows hosted by the nation's top college football coaches including Oklahoma's Sooner Sports Talk with Bob Stoops, Ducks Tailgate Tuesday with Oregon coach Chip Kelly, Florida State's Jimbo Fisher Call In Show, Wisconsin's Badger Sports Talk with Bret Bielema, Nebraska's Bo Pelini Show, Missouri's Tiger Talk with Gary Pinkel and many others. College basketball coaches' shows, including those from North Carolina, Kansas, Ohio State, Purdue, Pittsburgh, Indiana and others, will begin airing this fall.

On college football's opening week, Sep. 1-5, SiriusXM will air 59 college football games, featuring every team in the current Associated Press Top 25 poll. For a schedule of upcoming games on SiriusXM and channel assignments, visit www.siriusxm.com/collegesports.

SiriusXM is the leading broadcaster of live college sporting events. SiriusXM now offers play by play from the ACC, Big Ten, Big 12, Big East, Pac 12, SEC, Conference USA, Sun Belt, Missouri Valley, and Western Athletic conferences, plus Notre Dame and others.

"IMG College is pleased to bring dozens of our collegiate partners' games to SiriusXM, which has become a prime destination for college sports fans to get game broadcasts, news, information and coaches' shows," said Joe Potter, SVP Media Operations for IMG College. "With 172 million college sports fans coast-to-coast, SiriusXM College Sports Nation is a vital part of the fan experience."

"We're thrilled to continue our long-standing partnership with SiriusXM," said Learfield's Executive Vice President and Chief Operating Officer Andy Rawlings. "This is certainly great news for our school partners, who can extend their brands so that fans everywhere may follow their favorite teams as the game action unfolds."

"We're very pleased to work with both Learfield Sports and IMG College and their extensive portfolios of colleges and universities to provide fans with the most comprehensive college sports coverage available," said Scott Greenstein, SiriusXM's President and Chief Content Officer. "With our unparalleled schedule of live games all year round, coaches' shows and the daily talk and analysis on our SiriusXM College Sports Nation channel, college sports fans will have exceptional access to their favorite team from anywhere in the country."

Access to some play-by-play broadcasts may require a subscription to the Sirius Premier or XM Premier (formerly known as "The Best of XM" and "The Best of Sirius") programming packages.

SiriusXM College Sports Nation, channel 91, is available to college sports fans nationwide and offers comprehensive coverage of the college game 24 hours a day, 365 days a year. SiriusXM College Sports Nation offers live games, daily college sports talk hosted by experts like former Texas Tech football coach Mike Leach, Heisman Trophy winner Eddie George, veteran broadcasters Jack Arute and Paul Finebaum, plus dozens of weekly college coaches' shows.

About Sirius XM Radio

Sirius XM Radio is America's satellite radio company. SiriusXM broadcasts more than 135 satellite radio channels of commercial-free music, and premier sports, news, talk, entertainment, traffic, weather, and data services to over 21 million subscribers. SiriusXM offers an array of content from many of the biggest names in entertainment, as well as from professional sports leagues, major colleges, and national news and talk providers.

SiriusXM programming is available on more than 800 devices, including pre-installed and after-market radios in cars, trucks, boats and aircraft, smartphones and mobile devices, and consumer electronics products for homes and offices. SiriusXM programming is also available at siriusxm.com, and on Apple, BlackBerry and Android-powered mobile devices.

SiriusXM has arrangements with every major automaker and its radio products are available for sale at shop.siriusxm.com as well as retail locations nationwide.

About Learfield Sports

Learfield Sports manages more than 50 collegiate institutions, associations and conferences and titles the Learfield Sports Directors' Cup with award co-founders NACDA and USA Today. It also oversees marketing partnerships for the Black Coaches & Administrators (BCA), provides exclusive sports programming to more than 1,000 radio stations nationwide, and Learfield Sports' programming is seen on more than 160 local television stations, cable systems and Regional Sports Networks. It is an operating unit of Learfield Communications, Inc., which was founded in 1972. For more about the company, its history and complete collegiate portfolio, visit learfieldsports.com.

About IMG College

IMG College is the leading collegiate multimedia, marketing and licensing/brand management company in America representing more than 200 of the nation's top collegiate properties including the NCAA and its 88 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Headquartered in Winston Salem, N.C., IMG College employs 700 people in nearly 100 offices throughout the U.S. with annual sales of nearly $450 million. IMG College is the leader in capturing consumer devotion to college sports through partnership opportunities in multimedia rights, licensing, events and hospitality, marketing, stadium and arena development, stadium seating solutions, ticketing, sales, and consulting. IMG College produces nearly 30,000 hours of radio programming on the largest sports network in the country, manages nearly 5,000 hours of local television programming, is the leading publisher of college sports publications, and is the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business. For more information, please visit www.imgworld.com

This communication contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, statements about future financial and operating results, our plans, objectives, expectations and intentions with respect to future operations, products and services; and other statements identified by words such as "will likely result," "are expected to," "will continue," "is anticipated," "estimated," "intend," "plan," "projection," "outlook" or words of similar meaning. Such forward-looking statements are based upon the current beliefs and expectations of our management and are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond our control. Actual results may differ materially from the results anticipated in these forward-looking statements.

The following factors, among others, could cause actual results to differ materially from the anticipated results or other expectations expressed in the forward-looking statement: our competitive position versus other forms of audio and video entertainment; our ability to retain subscribers and maintain our average monthly revenue per subscriber; our dependence upon automakers and other third parties; our substantial indebtedness; and the useful life of our satellites, which, in most cases, are not insured. Additional factors that could cause our results to differ materially from those described in the forward-looking statements can be found in our Annual Report on Form 10-K for the year ended December 31, 2010, which is filed with the Securities and Exchange Commission (the "SEC") and available at the SEC's Internet site (http://www.sec.gov). The information set forth herein speaks only as of the date hereof, and we disclaim any intention or obligation to update any forward looking statements as a result of developments occurring after the date of this communication.

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P-SIRI

Media contact:
Andrew FitzPatrick
SiriusXM
212-901-6693
andrew.fitzpatrick@siriusxm.com

SOURCE Sirius XM Radio

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