Rentrak Adds Weigel Broadcasting to Its Roster of Local Market Measurement Clients

Rentrak Adds Weigel Broadcasting to Its Roster of Local Market Measurement Clients

-- Weigel Broadcasting's Three South Bend, Indiana Stations Sign with Rentrak to Better Serve Their Advertising Clients --

PORTLAND, Ore., Aug. 25, 2011 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a Station View Essentials contract to provide local market TV ratings data to all three of Weigel Broadcasting's South Bend, Indiana television stations.

"Rentrak entering the South Bend market will make advanced TV measurement reporting available to our advertisers. It also brings much needed audience measurement competition to the market. We are pleased to partner with Rentrak and look forward to using their data to better serve the marketing needs of our clients," said Jeff Guy, General Manager for the Weigel Broadcasting stations in South Bend.

"We are very excited to welcome Weigel Broadcasting stations into our growing list of stations who demand the most accurate, stable and comprehensive local television measurement. The station's ability to sell their inventory based on consistent and continuous measurement will be a game changer for Weigel Broadcasting's stations and the market as a whole," said Steven Walsh, Rentrak's Senior Vice President of Local Television Sales.

Available in all 210 television markets, Rentrak's StationView Essentials service features the only fully-integrated database of detailed satellite, telco TV and cable viewing information from over 18 million televisions nationwide. Providing uniform measurement 365 days a year across every zip code in the United States, StationView Essential combines database integration of viewing habits with product consumption information in order to generate relevant "purchaser ratings" for its clients.

About Weigel Broadcasting Co.

Weigel Broadcasting Co. and affiliate companies own and operate The U/WCIU-TV 26.1, The U Too/WCIU-TV 26.2, Me-TV/WCIU-TV 26.3, Me-Too/WCIU-TV 26.4, THIS/ WCIU-TV 26.5, WWME-CA 23, WMEU-CA 48 in Chicago, IL; CBS/WDJT-TV 58.1, WMLW/WDJT-TV 58.2, THIS/WDJT-TV 58.3, Shorewest TV/WDJT-TV 58.4, WMLW-CA 41, WMLW-LD 41.1, Me-TV/WBME-TV 49.1, Telemundo/WBME-TV 49.4, Telemundo/WYTU-LD 63.1, Me-TV/WYTU-LP 63 in Milwaukee, WI; and ABC/WBND-LD 57.1, Me-TV/WBND-LD 57.2, CW/WCWW-TV 25.1, THIS/WCWW-TV 25.2, My Michiana/WMYS-TV 69.1 in South Bend, IN. Weigel Broadcasting Co. also owns and operates the Me-TV, Memorable Entertainment Television network and in collaboration with MGM, created and operates THIStv Network.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

RENTM

Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

SOURCE Rentrak Corporation

Rentrak Corporation

Web Site: http://www.rentrak.com

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