comScore Media Metrix Ranks Top 50 U.S. Web Properties for July 2011

comScore Media Metrix Ranks Top 50 U.S. Web Properties for July 2011

Americans Scoop Up Tickets for Summer Concerts and Sporting Events

Early Back-to-School Shoppers Flock to Consumer Goods and Apparel Sites

RESTON, Va., Aug. 19, 2011 /PRNewswire/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for July 2011 based on data from the comScore Media Metrix service. Ticket sites were popular in July as Americans looked for summer entertainment at concerts and sporting events, while back-to-school shopping created a flurry of activity at Consumer Goods and Apparel sites.

(Logo: http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO)

"Ticket sites were popular in July as Americans looked to make the most out of their summer at concerts, sports and other events," said Jeff Hackett, executive vice president of comScore Media Metrix. "Many parents took advantage of early back-to-school promotions at Consumer Goods and Apparel sites, which experienced a significant spike in traffic."

Ticket Sites Rise to the Top in July

Ticket sites were among the fastest growing on the Web in July, with nearly 26 million people browsing for summer concerts, events and entertainment, marking a 23-percent increase versus June. Ticketmaster ranked first with 10.9 million visitors (up 13 percent), followed by MovieTickets.com with 5.6 million (up 34 percent). Tickets.com Sites grew to the third position with 3.6 million, while StubHub.com followed with 3.4 million (up 9 percent) and eBay Tickets U.S. rounded out the top five with 843,000 visitors (up 31 percent).

Consumer Goods & Apparel Retailers Tout Early Back-to-School Savings

The back-to-school shopping season got an early jump in July as some parents got a head start on buying school supplies. Traffic to Consumer Goods sites increased 13 percent to reach 25.6 million people. Staples.com Sites took the top spot in the category with 7.3 million visitors (up 30 percent), followed by Office Depot with 4 million (up 21 percent), QVC Sites with 3.6 million (up 5 percent) and OfficeMax with 2.5 million (up 32 percent).

Apparel sites also drew early back-to-school shoppers as the category grew 8 percent to 66 million visitors. Zappos Sites ranked #1 in the category with 8.4 million visitors (up 54 percent), followed by Limitedbrands with 6.4 million, Nordstrom.com with 4.9 million (up 44 percent), Nike with 4.8 million, and OldNavy.com with 4.8 million (up 4 percent). Other top apparel retailers in July included Forever 21, Inc. (3.6 million), Abercrombie & Fitch Co. (3.4 million), American Eagle Outfitters (3.1 million) and Gap online (2.6 million).

Americans Browse Summer and Back-to-School Fashion Trends

Beauty/Fashion/Styles sites ranked as the second top-gaining category in July as summer fashions were revealed, and some even looked ahead at the upcoming fall season. The category grew 17 percent to 62.6 million visitors, with Stylelist Sites taking the top spot with 10.8 million (up 12 percent). Glam Style followed in second with 9.5 million visitors (up 46 percent), while Glo attracted 5 million (up 24 percent) and PopSugar Fashion Beauty & Shopping attracted 4.6 million (up 13 percent). Total Beauty Media came in fifth with 4.4 million visitors, while Hearst Beauty & Fashion Network saw 3.9 million (up 15 percent).

Top 50 Properties

Google Sites ranked as the #1 property in July with 182.3 million visitors, followed by Yahoo! Sites with 177.6 million and Microsoft Sites with 174.3 million. Ask Network jumped 1 position to rank #8 with 84.9 million visitors, while AT&T Interactive Network jumped 7 positions to #26 (38.4 million visitors). Fox News Digital appeared in the top 50 ranking at #46 with 26.1 million visitors.

Top 50 Ad Focus Ranking

Google Ad Network led the July Ad Focus ranking with a reach of 93.3 percent of Americans online, followed by Yahoo! Network Plus (87.5 percent), AOL Advertising (87.2 percent), Yahoo! Sites (82.6 percent) and ValueClick Networks (82.0 percent).

Table 1

comScore Top 10 Gaining Properties by Percentage Change in Unique
Visitors* (U.S.)
July 2011 vs. June 2011
Total U.S. - Home, Work and University Locations
Source: comScore Media Metrix

Total Unique Visitors (000)
---------------------------
Rank by
Unique
Jun-11 Jul-11 % Change Visitors
------ ------ -------- --------
Total Internet : Total
Audience 214,474 215,054 0 N/A
---------------------- ------- ------- --- ---
NFL Internet Group 6,144 11,203 82 140
------------------ ----- ------ --- ---
Staples.com Sites 5,636 7,333 30 211
----------------- ----- ----- --- ---
Infospace Network 8,288 10,682 29 148
----------------- ----- ------ --- ---
Procter & Gamble 5,301 6,618 25 231
---------------- ----- ----- --- ---
Toysrus Sites 5,854 7,230 23 214
------------- ----- ----- --- ---
AccuWeather Sites 7,050 8,693 23 181
----------------- ----- ----- --- ---
Hollywood.com Sites 6,952 8,516 23 187
------------------- ----- ----- --- ---
Barnes & Noble 6,795 8,188 21 191
-------------- ----- ----- --- ---
Sun Microsystems, Inc. 6,196 7,434 20 209
---------------------- ----- ----- --- ---
Dell 8,293 9,946 20 155
---- ----- ----- --- ---

*Ranking based on the top 250 properties in July 2011. Excludes entities whose growth was primarily due to tagging through unified digital audience measurement.

Table 2

comScore Top 10 Gaining Site Categories by Percentage Change in
Unique Visitors (U.S.)
July 2011 vs. June 2011
Total U.S. - Home, Work and University Locations
Source: comScore Media Metrix

Total Unique Visitors (000)
---------------------------

Jun-11 Jul-11 % Change
------ ------ --------
Total Internet : Total Audience 214,474 215,054 0
------------------------------- ------- ------- ---
Retail - Tickets 21,178 25,965 23
---------------- ------ ------ ---
Community - Beauty/Fashion/Style 53,536 62,589 17
-------------------------------- ------ ------ ---
Retail - Toys 15,737 18,098 15
------------- ------ ------ ---
Retail - Consumer Goods 22,656 25,575 13
----------------------- ------ ------ ---
Community - Personals 24,406 27,224 12
--------------------- ------ ------ ---
Auctions 70,566 76,954 9
-------- ------ ------ ---
Retail - Apparel 60,955 65,984 8
---------------- ------ ------ ---
Gambling 30,587 32,845 7
-------- ------ ------ ---
Business/Finance - Taxes 4,665 4,998 7
------------------------ ----- ----- ---
Business/Finance - Personal Finance 58,615 62,767 7
----------------------------------- ------ ------ ---

Table 3

comScore Top 50 Properties (U.S.)
July 2011
Total U.S. - Home, Work and University Locations
Source: comScore Media Metrix

Unique Unique
Rank Property Visitors Rank Property Visitors
---- -------- -------- ---- -------- --------
(000) (000)
---- ----
Total Internet :
Total Audience 215,054
----------------- -------
AT&T Interactive
1 Google Sites 182,260 26 Network 38,399
--- ------------ ------- --- ----------------- ------
NetShelter
2 Yahoo! Sites 177,649 27 Technology Media 38,004
--- ------------ ------- --- ----------------- ------
3 Microsoft Sites 174,332 28 Technorati Media 36,676
--- --------------- ------- --- ---------------- ------
4 Facebook.com 162,078 29 ESPN 35,646
--- ------------ ------- --- ---- ------
5 AOL, Inc. 105,394 30 Answers.com Sites 35,373
--- --------- ------- --- ----------------- ------
6 Amazon Sites 97,105 31 Adobe Sites 34,712
--- ------------ ------ --- ----------- ------
Tribune
7 Turner Digital 91,188 32 Interactive 34,018
--- -------------- ------ --- ------------ ------
8 Ask Network 84,878 33 Yelp.com 33,345
--- ----------- ------ --- -------- ------
9 Glam Media 81,598 34 Twitter.com 32,758
--- ---------- ------ --- ----------- ------
Superpages.com
10 Viacom Digital 79,305 35 Network 32,701
--- -------------- ------ --- --------------- ------
Wikimedia Foundation
11 Sites 75,788 36 LinkedIn.com 32,530
--- --------------------- ------ --- ------------ ------
12 Apple Inc. 75,030 37 Disney Online 32,501
--- ---------- ------ --- ------------- ------
13 eBay 72,651 38 Expedia Inc 30,202
--- ---- ------ --- ----------- ------
14 CBS Interactive 72,015 39 Netflix.com 29,638
--- --------------- ------ --- ----------- ------
iVillage.com: The
15 VEVO 67,747 40 Womens Network 29,197
--- ---- ------ --- ------------------ ------
New York Times
16 Digital 64,932 41 Everyday Health 28,847
--- --------------- ------ --- --------------- ------
17 Weather Channel, The 59,757 42 Break Media 27,508
--- -------------------- ------ --- ----------- ------
18 Demand Media 56,984 43 WebMD Health 26,953
--- ------------ ------ --- ------------ ------
WeatherBug
19 craigslist, inc. 54,754 44 Property 26,574
--- ---------------- ------ --- ----------- ------
20 Comcast Corporation 51,509 45 Target Corporation 26,515
--- ------------------- ------ --- ------------------ ------
Fox Interactive
21 Media 46,649 46 Fox News Digital 26,107
--- ---------------- ------ --- ---------------- ------
Verizon
Communications
22 WordPress 44,439 47 Corporation 26,044
--- --------- ------ --- --------------- ------
Federated Media
23 Publishing 41,495 48 Bank of America 25,254
--- --------------- ------ --- --------------- ------
24 Gannett Sites 40,907 49 NBC Universal 24,963
--- ------------- ------ --- ------------- ------
25 Wal-Mart 38,717 50 IGN Entertainment 24,499
--- -------- ------ --- ----------------- ------

Table 4

comScore Ad Focus Ranking (U.S.)
July 2011
Total U.S. - Home, Work and University Locations
Source: comScore Media Metrix

Unique
Visitors Reach
Rank Property (000) %
Total
Internet
: Total
Audience 215,054 100.0
Google Ad
1 Network** 200,625 93.3
Yahoo!
Network
2 Plus** 188,165 87.5
AOL
3 Advertising** 187,565 87.2
Yahoo!
4 Sites 177,649 82.6
ValueClick
5 Networks** 176,352 82.0
24/7 Real
Media
Global
Web
6 Alliance** 174,514 81.1
7 Google 173,385 80.6
Tribal
8 Fusion** 166,949 77.6
9 ShareThis 164,648 76.6
10 AdBrite** 163,696 76.1
Collective
11 Display** 163,169 75.9
12 FACEBOOK.COM 162,078 75.4
Specific
13 Media** 161,644 75.2
Burst
14 Media** 151,803 70.6
Casale
Media -
15 MediaNet** 150,448 70.0
Cox
Digital
Solutions
-
16 Network** 146,977 68.3
Traffic
17 Marketplace** 146,514 68.1
18 AudienceScience** 145,672 67.7
19 interclick** 145,608 67.7
FOX
Audience
20 Network** 141,935 66.0
Microsoft
Media
Network
21 US** 137,942 64.1
Vibrant
22 Media** 132,353 61.5
Adconion
Media
23 Group** 130,117 60.5
24 YOUTUBE.COM* 125,087 58.2
25 MSN 123,855 57.6

Unique
Visitors
Rank Property (000) % Reach

26 ContextWeb** 121,538 56.5
CPX
27 Interactive** 117,091 54.4
28 Undertone** 113,200 52.6
AOL,
29 Inc. 105,394 49.0
AdBlade
30 Network** 99,779 46.4
31 Bing 99,231 46.1
32 Kontera** 87,582 40.7
Ask
33 Network 84,878 39.5
34 Meebo 83,998 39.1
Glam
35 Media 81,598 37.9
Windows
36 Live 79,536 37.0
Monster
Career
Ad
Network
37 (CAN)** 74,044 34.4
Goodway
38 Group** 73,075 34.0
Lotame
39 Solutions** 72,400 33.7
40 AMAZON.COM 70,246 32.7
41 MediaWhiz** 67,424 31.4
Technorati
42 Media** 64,649 30.1
Brand.net
43 Network** 64,210 29.9
Weather
Channel,
44 The 59,757 27.8
MTV
Networks
45 Music 57,771 26.9
Demand
46 Media 56,984 26.5
Dedicated
47 Media** 50,966 23.7
Redux
Media
48 Network** 49,668 23.1
49 CNN 48,671 22.6
RMM
(formerly
Red
McCombs
50 Media)** 46,275 21.5

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in July. For instance, Yahoo! Sites was seen by 82.6 percent of the 215 million Internet users in July.
* Entity has assigned some portion of traffic to other syndicated entities.
** Denotes an advertising network.

About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.

Photo:http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO
http://photoarchive.ap.org/
comScore, Inc.

CONTACT: Stephanie Lyn Flosi of comScore, Inc., +1-312-777-8801, press@comscore.com

Web Site: http://www.comscore.com

-------
Profile: intent