Rightster and ITN Productions Bring Live Video Coverage of UK Phone Hacking Parliamentary Hearing to a Worldwide Online Audience

Rightster and ITN Productions Bring Live Video Coverage of UK Phone Hacking Parliamentary Hearing to a Worldwide Online Audience

LONDON, July 19, 2011/PRNewswire/ --

ITN Productions is partnering with Rightster to bring to a mass online
audience live video coverage of the historic UK Parliamentary hearing into
the on-going News International phone hacking scandal. On Tuesday 19th July
at 2.30pm Rupert Murdoch, James Murdoch and Rebekah Brooks are due to appear
before the UK Parliament's Culture, Media and Sports Committee to be
questioned by MPs. Rightster's video solutions are being used by ITN
Productions to distribute a live stream of the proceedings to major
publisher sites and internet portals including the Guardian, the Daily Mail,
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[http://itn.co.uk ]uk [http://itn.co.uk ] and Facebook (via ITN's page)

The on-going coverage of the phone hacking scandal has gripped the
British population in the last few weeks. The live video stream of the
Parliamentary hearing represents an unprecedented opportunity for people
from both inside and outside the UK to witness first hand the responses from
the main players involved. Rightster's Advanced Video Streaming (AVS) team
is providing its extensive expertise in live streaming combined with the
innovative Rightster system for video distribution and rights management ,
enabling ITN Productions to easily and efficiently bring coverage of the
proceedings to a global audience across major publishers sites.

The event is being enabled as part of Rightster's ongoing partnership
with ITN Productions to stream live coverage of major news events to
multiple platforms and sites worldwide, including ITN's Facebook page.

Rightster's video system enables content owners and publishers to bring
live coverage of major events to a mass audience across both traditional
media outlets and new media platforms like Facebook. Content owners can
easily and efficiently distribute content across publisher sites, alerting
their network when new content is available. Publishers can access
rights-cleared premium content, bringing quality coverage of major events to
a global audience in new and innovative ways.

ABOUT RIGHTSTER

Rightster is a B2B system for media rights management, providing
technology solutions and expert advice which simplify the business of online
video. The Rightster system connects content owners, publishers and
advertisers, enabling them to build audience, accelerate revenues, reduce
costs and simplify operations. Through its Advanced Video Streaming (AVS)
solutions, Rightster focuses on enabling business transactions with easy to
use, powerful software which puts its customers in control of their video
content. Rightster believes in a transparent partnership model, using free
tools and performance based fees rather than costly and complicated up-front
licenses. Rightster uses a unique 'social web' model which lets content
companies easily connect and build up their own private networks via the
Rightster, system, facilitating content distribution, rights transactions,
monetisation and media asset management. Founded in Sept 2010, Rightster is
growing rapidly and is already used by a wide range of clients such as ITN
(the UK's largest commercial news producer), the British Fashion Council
(owner of London Fashion Week and other fashion events), and thousands of
publisher sites globally.

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[http://www.rightster.com ]rightster [http://www.rightster.com ].com

ABOUT ITN PRODUCTIONS

ITN Productions creates multi-platform content for major global brands,
covering genres such as factual, entertainment, news and corporate
production. Clients that commission award-winning programmes from ITN
Productions include major UK and international broadcasters such as ITV, the
BBC, Channel 4, Channel 5, History and Discovery, with television
commissions including Climbing Great Buildings on BBC2 and Mud Men on
History. Entertainment content made by ITN Productions includes FYI Daily on
ITV2, The Breakfast Fix on 4Music, The Movie Show on ITV2, and The Showbiz
411 on YouTube and Twitter, with international programmes including The Cool
Edition on China's biggest English language channel. ITN Productions also
creates news content for a wide range of clients such as Yahoo!, MSN, Virgin
Media, Telegraph Media Group, The Independent, Metro, Daily Mail, Daily
Express and Daily Star, and the Illiffe and MNA publishing groups. ITN News
is the most viewed news channel on YouTube. Corporate clients also work with
ITN Productions to create content, including Hodder Education, Direct.gov
and NHS Choices.

Source: Rightster and ITN Productions

Press Contact Rightster: Rebecca Hutson, Communications Manager, Rightster, Phone: +44(0)207-183-4545 / +44(0)7827-850-663 ; Email: rebecca@rightster.com ; Press Contact ITN: Dan Faulks, Head of Press, ITN, Phone: +44(0)20-7430-4825 / +44(0)7554-439100, Email: dan.faulks@itn.co.uk

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