Rentrak Announces Top Ten Movies-on-Demand Titles for the First Six Months of 2011

Rentrak Announces Top Ten Movies-on-Demand Titles for the First Six Months of 2011

--Top Spots Evenly-Represented by the Major Studios--

PORTLAND, Ore., July 25, 2011 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT) today announced the top ten movies-on-demand titles based on consumer transaction rate. Movies-on-demand are transactional (pay-per-purchase) films available through cable and telco providers.

"Day-and-date video-on-demand releases are quickly becoming the industry standard, with eight of the top ten titles being released simultaneously with the home video availability. Comedy-themed films once again topped the charts when compared to the top titles of the previous year. The Drama category grabbed four of the ten spots in the VOD chart, which is up from three spots during the first six months of 2009. Once again, PG-13 films dominated the chart with six out of ten titles," said Kristie Fortner, Rentrak's Vice President of Analytical Solutions.

According to Rentrak's OnDemand Essentials service, the top ten most-viewed titles, per data collected from January 1, 2011 through June 30, 2011 include:

Rentrak Top Ten VOD Titles

BOX
VOD RELEASE MPAA OFFICE
RANK TITLE GENRE STUDIO DATE RATING ($M)
1 Due Date* Comedy Warner Bros. 2/22/11 R 100.5
(NYSE: TWX)
Summit
2 Red* Action Entertainment 1/25/11 PG-13 90.4
3 Little Fockers* Comedy Universal 4/05/11 PG-13 148.4
(NYSE: GE)
4 Despicable Me Childrens Universal 1/6/11 PG 251.4
(NYSE: GE)
The Social
5 Network Drama Sony 2/02/11 PG-13 96.5
(NYSE: SNE)
Life As We Know
6 It* Comedy Warner Bros. 2/08/11 PG-13 53.4
(NYSE: TWX)
7 The Fighter* Drama Paramount 3/15/11 R 93.5
(NYSE: VIA; VIA.B)
8 Unstoppable* Action FOX 2/15/11 PG-13 81.5
(NASDAQ: NWS)
9 Black Swan* Drama FOX 3/29/11 R 106.8
(NASDAQ: NWS)
10 The Tourist* Drama Sony 3/22/11 PG-13 67.6
(NYSE: SNE)

Source: Rentrak OnDemand Essentials, as dated, rank based on transaction rate. OnDemand Essentials includes reporting from operator partners on television-on-demand usage. *Indicates day-and-date with home video release.

© Rentrak Corporation 2011 - Content in this chart is produced and/or compiled by Rentrak Corporation and its OnDemand Essentials data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the chart in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About OnDemand Essentials®

OnDemand Essentials, a service of Rentrak's Advanced Media & Information Division, provides operators, content providers (including broadcast/cable networks, studios) and advertisers with a transactional tracking and reporting system to view and analyze on-demand content. The product is an extension of Rentrak's Essentials suite of business intelligence products customized for the entertainment industry. OnDemand Essentials clients have password protected, near real-time, Web browser-based 24/7 access to on-demand consumer usage data at various access levels based on business and privacy rules. A sophisticated toolset aggregates and reports data across multiple vendors in one easy to use report system. Clients using the OnDemand Essentials system are able to instantly analyze and interpret their own business data to identify trends, program and promote more effectively, as well as track their performance against the broader business sector in which they operate.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

RENTM

Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bialek
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.com abialek@rogersandcowan.com

SOURCE Rentrak Corporation

Rentrak Corporation

Web Site: http://www.rentrak.com

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