PepsiCo to Refresh Hollywood Theaters' Concession Line Up

PepsiCo to Refresh Hollywood Theaters' Concession Line Up

PORTLAND, Ore., July 19, 2011 /PRNewswire/ -- Hollywood Theaters and PepsiCo today announced that PepsiCo will be the exclusive beverage provider in all 45 Hollywood Theater locations beginning in July.

This multi-year partnership includes some of the world's favorite and most recognizable beverages, such as Pepsi, Diet Pepsi and Mountain Dew; products from the fast-growing segment of non-carbonated beverages, such as bottled Gatorade and frozen beverages; and healthier options such as Aquafina bottled water and SoBe Lean.

"We are excited to have such a wide range of PepsiCo products available to our guests," said Clyde Cornell, SVP of Operations and COO of Hollywood Theaters. Cornell continues, "This commitment between our two companies demonstrates our long-term goal of providing the most popular drinks available, as well as Pepsi's dedication to providing unrivaled customer service."

"We couldn't be more excited to team up with Hollywood Theaters in this new partnership," said Tom Bene, President of PepsiCo Foodservice. "With 545 screens and millions of annual visitors, Hollywood Theaters is one of the largest players in the theater industry, and we look forward to growing with them. Hollywood provides the facilities and the theater technologies today's movie-goers want, and nothing goes better with that than an ice-cold Pepsi."

About Hollywood Theaters

Portland, Oregon based Hollywood Theaters is the 7th largest theater circuit in the United States. The company operates 546 screens, with theaters in 16 states including: AL, AZ, CA, CO, FL, HI, KS, LA, MO, MT, NV, OH, OK, PA, TX, and WV including theaters in Guam, Saipan, American Samoa and Grand Cayman. Hollywood Theater's two new theaters are now open: SouthGlenn Stadium 14 in Centennial, CO; and Hollywood Theaters Port Orange, FL. Hollywood Theater Holdings, Inc is a portfolio company of GTCR Golder Rauner LLC. Founded in 1980, GTCR pioneered the strategy of identify and partnering with outstanding executives to build companies. GTCR manages more than $8 billion in equity and mezzanine capital invested in more than 100 companies in a wide variety of industries over the last 25 years.

About Pepsi Beverages Company

Pepsi Beverages Company (PBC) is PepsiCo's beverage manufacturing, sales and distribution operating unit in the United States, Canada and Mexico. PBC handles approximately 75 percent of PepsiCo's North America beverage volume. Its diverse portfolio includes some of the world's most widely recognized beverage brands, including Pepsi, Mountain Dew, Sierra Mist, Aquafina, Gatorade, SoBe, Lipton, and Amp Energy. In many markets, PBC also manufactures and/or distributes non-Pepsi brands, including Dr Pepper, Crush, ROCKSTAR, and Muscle Milk. The operating unit is headquartered in Westchester County, New York and employs approximately 70,000 people. Learn more about PBC at www.pepsico.com/pbc.

About PepsiCo, Inc.

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

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SOURCE PepsiCo

PepsiCo

CONTACT: Joe Coussan, Public Relations, Pepsi Beverages Company, +1-914-767-6653

Web Site: http://www.pepsico.com

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