MegaTV and ESPN Deportes Secure Multimedia Agreement

MegaTV and ESPN Deportes Secure Multimedia Agreement

- Agreement aligns MegaTV with ESPN Deportes content across multiple platforms -

MIAMI, July 29, 2011 /PRNewswire/ -- MegaTV, part of Spanish Broadcasting System, Inc. (SBS-NASDAQ: SBSAD) and ESPN Deportes, the leading multimedia, Spanish-language sports brand dedicated to providing the widest variety of sports to the U.S. Hispanic sports fan via television, radio, online, print, and wireless, announced today a strategic alliance that will complement their shared commitment to connect and serve the U.S. Hispanic audience across multiple platforms. The alliance between the networks will be highlighted with the launch of four hours of original programming under the new sports block, "Clasicos de ESPN Deportes," exclusively on MegaTV.

(Logo: http://photos.prnewswire.com/prnh/20110729/CL44370LOGO )

The alliance rolled out last weekend on MegaTV, airing unparalleled sports content from ESPN Deportes, including World Class Boxing Cards, X-Games, Action Sports, Perfiles - investigative Anthologies of the great names in sports, and Mixed Martial Arts. "Clasicos de ESPN Deportes" airs on MegaTV, Saturdays from 6:00 p.m. to 7:00 p.m. ET.

In addition, ESPN Deportes will produce two daily one minute briefs featuring culturally relevant sports news that will air across all SBS Radio Stations in Miami, New York, Chicago, and Puerto Rico. SBS Interactive and SBS Entertainment divisions will also be a key component in the new affiliation inter-changing sports information for our 21 entertainment web sites, as well as, a number of high-profile concerts throughout the year, where sports personalities and celebrities can also participate.

"Within the critical mass of U.S. Hispanics, there is a deep enthusiasm and loyalty to entertainment & sports. This compelling opportunity is the driving force behind an ambitious alliance that will compliment that cultural passion across television, radio, online, and out-of-home events. With the 2010 U.S. Census Report as a compass, an SBS-MegaTV and ESPN Deportes affiliation makes smart, tactical sense for growth. We're thrilled," stated Albert Rodriguez, Chief Revenue Officer of SBS's consolidated operations, Executive Vice President and General Manager of MegaTV.

"We are pleased to join forces with Spanish Broadcasting System," said Lino Garcia, General Manager, ESPN Deportes. "This agreement is a unique opportunity to connect with more fans while reinforcing our common commitment with SBS: serving the growing Spanish-language audience across platforms."

"The launch of 'Clasicos de ESPN Deportes' on MegaTV marks the first Spanish-language entertainment television network to designate a programming block dedicated exclusively to quality sports programming for Hispanic sports fans, reinforcing Mega's commitment to bring their viewers the highest quality programming in every genre," added Jose R. Perez, VP of Programming for SBS MegaTV.

This Saturday, July 30th "Clasicos de ESPN Deportes" will feature the 10th Edition of "Billabong Big Wave Challenge" from 6 p.m.- 7 p.m., followed by "ESPN Perfiles: Gabriela Sabatini", and "ESPN Perfiles: Ronaldihno Gaucho" from 7 p.m.- 8 p.m., and later "Big Fights: Sugar Ray Robinson vs. Gene Fulmer" and "Big Fights: Joe Frazier vs. Oscar Bonavena" from 8 p.m. to 10 p.m.

Where to find MegaTV

MegaTV: channel 22 in Miami, channel 57 West Palm Beach, channel 33.2 Fresno, CA, channel 48.2 in New York, NY, Channel 23 Salt Lake City, UT, channel 405 DIRECTV in the main cities in the USA and Puerto Rico, and channel 3008 on AT&T U-verse in the main cities in the USA.

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. SBS has 3 of the top 6 Spanish-language stations in the nation including the #1 Spanish station in America, WSKQ-FM in New York City (WPAT is ranked #3 and KLAX is ranked #6). The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events throughout the country and operates LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company's corporate Web site can be accessed at www.spanishbroadcasting.com.

This press release contains certain forward-looking statements. These forward-looking statements, which are included in accordance with the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, may involve known and unknown risks, uncertainties and other factors that may cause the Company's actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this press release. Although the Company believes the expectations reflected in such forward-looking statements are based upon reasonable assumptions, it can give no assurance that actual results will not differ materially from these expectations, and the Company disclaims any duty to update any forward-looking statements made by the Company. From time to time, these risks, uncertainties and other factors are discussed in the Company's filings with the Securities and Exchange Commission.

About ESPN DEPORTES

ESPN Deportes is ESPN's multimedia, Spanish-language sports brand dedicated to providing the widest variety of sports to the U.S. Hispanic sports fan via television, radio, online, print, and wireless. Sports media assets include ESPN Deportes television which offers unparalleled Spanish-language sports programming, featuring more than 2,500 live and/or original hours of sports programming presented annually; ESPN Deportes Radio, the only around-the-clock national Spanish-language sports radio network in the U.S.; ESPNDeportes.com, the #1 Spanish-language sports Web site among Spanish-preferred fans in the U.S.; ESPN Deportes La Revista, the first general sports Spanish-language magazine in the U.S.; and ESPN Deportes Mobile, the brand's emerging business which offers Spanish-language sports content to fans via wireless devices

Media contact:

Spanish Broadcasting System:

Vladimir Gomez at 305-644-4800 or vgomez@mega.tv

Brainerd Communicators, Inc.:

Brad Edwards at (212) 986-6667

ESPN Deportes

Gabriela Nunez at 212-456-6392 or Gabriela.nunez@espn.com

SOURCE MegaTV

Photo:http://photos.prnewswire.com/prnh/20110729/CL44370LOGO
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MegaTV

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