HEX Releases Polycarbonate "Icon" Watch Band

HEX Releases Polycarbonate "Icon" Watch Band

New Line Combines Bold Color, Ceramic-Like Texture and iPod nano® Technology

OXNARD, Calif., July 20, 2011 /PRNewswire/ -- HEX, a division of fashion house August Accessories and leader in fashionable tech accessories, revealed today its new line of Icon watchbands, now available on Apple.com. Created in a colorful range of custom polycarbonate, the HEX Icon Watch Band turns the iPod nano® Gen 6 into a fashionable and functional watch, featuring integrated buttons and dock access compatible with Nike+® and other accessories.

The Icon line offers consumers a chic and stylish accessory that has multiple uses such as music player, photo album, fitness tool and timepiece, all with an easy-access touch screen. Compatible with Nike+ and featuring accessible audio ports for plugging in headphones or ear buds, the Icon bands transform the iPod nano into a fashionable watch with multiple functions. Wrapped to the wrist with the adjustable polycarbonate link bracelet and locked on with the push button stainless steel clasp, the matte finish Icon line comes in five pop colors including blue, green, purple, white and black, and have a ceramic-like texture.

"The Icon collection allows consumers to conveniently access their music, photos and other iPod nano features in a bright and bold watch band that is in step with the current trend of polycarbonate and ceramic-like accessories," says Dan Maravilla, Vice President of HEX. "We will continue to innovate new designs in the iPod nano watch category by offering bands that equally merge technology with fashion."

Icon watch bands are now available for $39.95 at Apple.com with select colors expected in Apple stores in the coming weeks.

The Icon Watch bands join HEX's Original, Slim, Sport and Vision collections, which are available at ShopHex.com. For more information on the brand, visit the website, follow on Facebook at www.facebook.com/ShopHex or on Twitter @shophex.

About HEX:

Founded in 2010, HEX is a division of August Accessories, a 21-year old company known for its design, development and execution of innovative products. HEX connects technology with style by pairing new gadgets with unique and fashionable solutions. Using high quality materials and the latest style trends, HEX provides accessories to meet its customers' demand for tech-compatible products that are equal parts form and function. More information on HEX can be found on www.ShopHex.com, Facebook and Twitter.

SOURCE HEX

HEX

CONTACT: Formula PR for HEX, +1-619-234-0345, Hex@formulapr.com

Web Site: http://www.ShopHex.com

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