Variety Presents The Variety Studio @ Stella Artois Lounge at the 64th Festival de Cannes

Variety Presents The Variety Studio @ Stella Artois Lounge at the 64th Festival de Cannes

Stella Artois, HP, SOLSTICE Sunglass Boutique and Jaeger-LeCoultre to Sponsor; Entertainment Tonight Joins as Broadcast Partner

CANNES, France, May 9, 2011 /PRNewswire/ -- The French Riviera serves as the backdrop for the fifth installment of The Variety Studio, Variety's wildly popular festival-filmmaker video series featuring memorable interviews with indie and award-winning directors, actors, writers and producers.

Between Friday, May 13th and Tuesday, May 17th, The Variety Studio @ Stella Artois Lounge will be on location at the 2011 Festival de Cannes in Cannes, France. Stationed at the Carlton Beach in the heart of the famed Cannes Croisette, interviews with marquee talent attending the festival, conducted by Variety's own editorial team, will be streamed on Variety.com; visitors can also find daily editorial write-ups of the happenings from each day online and in the live Cannes Show Dailies Variety produces at the festival.

To give even more access to viewers back in the U.S., interview footage will also be made available to The Variety Studio @ Stella Artois Lounge's new broadcast partner, Entertainment Tonight - the most watched entertainment newsmagazine in the world and the longest-running entertainment news program in the U.S.

The Variety Studio @ Stella Artois Lounge's VIP guests are sure to remain tres chic in Cannes, as they will experience exclusive onsite gifting with the latest in HP communications technology, providing the new HP TouchPad tablet and the HP Veer, the innovative small but powerful smartphone powered by HP webOS; an array of the newest designer sunglasses from SOLSTICE Sunglass Boutique including Alexander McQueen, Carrera, Giorgio Armani, Gucci, Hugo Boss, Marc Jacobs and Tommy Hilfiger and the latest 2011 collection of elegant Jaeger-LeCoultre Watches, extolling the timeless blending of film, culture and Cannes. Additionally, named Stella after the Latin word for "star", there is no better place than Cannes for Stella Artois, the Studio's Presenting Partner, who will be providing Studio visitors with warm hospitality and perfectly poured premium lager in their namesake lounge.

The Variety Studio has been tremendously successful at previous film festivals over the last 5 years. Past interviews include: Ben Affleck, Orlando Bloom, James Brolin, Pierce Brosnan, Don Cheadle, Chris Cooper, Marion Cotillard, Jessie Eisenberg, Edie Falco, James Franco, Dakota Fanning, Ryan Gosling, Jon Hamm, Philip Seymour Hoffman, Tommy Lee Jones, Ashton Kutcher, Juliette Lewis, Joseph Gordon-Levitt, Laura Linney, Melissa Leo, Chris Rock, Geoffrey Rush, Kristen Stewart, Marisa Tomei, Michelle Williams and filmmakers Scott Cooper, Danny Boyle and Joel Schumacher among others.

For additional inquiries please contact Max Danielson at Rogers and Cowan: mdanielson@rogersandcowan.com (818/424-5837).

About Variety:

Variety is the leading publication for business entertainment news, recognized and respected throughout the world of show business. The Variety Group - Daily Variety, Daily Variety Gotham, Weekly Variety and Variety.com - are all owned by Reed Business Information (RBI), the largest business publisher in the U.S. RBI is a member of the Reed Elsevier Group plc (NYSE: RUK and ENL). www.variety.com

About Stella Artois:

Stella Artois is part of a Belgian brewing tradition dating back to 1366. It is the number one selling Belgian beer in the world and is present in over 80 countries. Featuring the best ingredients, including celebrated Saaz hops, its full flavor and clean, crisp taste make Stella Artois the optimum premium lager. The art and science of enjoying Stella Artois begins with a beautiful, specially crafted chalice, and continues with the 9-step pouring ritual that allows the beer to flow, breathe, and develop a pristine head.

Stella Artois is proud to be an Official Partner of the 64th Festival de Cannes. For more information, visit www.stellaartois.com

Press contact:
Laura Vallis
+1 (917) 386-8216
laura.vallis@ab-inbev.com

About HP:

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure at the convergence of the cloud and connectivity, creating seamless, secure, context-aware experiences for a connected world. More information about HP (NYSE: HPQ) is available at http://www.hp.com.

About Solstice Sunglass Boutique:

SOLSTICE is an upscale sunglass specialty chain owned and operated by Solstice Marketing Concepts (SMC), LLC, the New York City based subsidiary of the renowned Italian designer eyewear manufacturer Safilo Group. There are over 160 SOLSTICE Sunglass Boutiques and SOLSTICE Sunglass Outlet stores nationwide along with a new on-line store. SOLSTICEoffers one of the largest selections of designer sunglasses of any department store or sunglass specialty retailer with over 1,000 pairs from which to choose in a variety of price points. Highly coveted brands available at SOLSTICE locations include: Armani Exchange, Alexander McQueen, Balenciaga, Bottega Veneta, Carrera, Dior, Dior Homme, Emporio Armani, Giorgio Armani, Gucci, Hugo Boss, Jimmy Choo, Juicy Couture, Kate Spade, Marc Jacobs, Marc by Marc Jacobs, Tommy Hilfiger, Valentino and Yves Saint Laurent, to name a few. For general information, store locations and on-line purchases, visitwww.SOLSTICEsunglasses.com

Press Contacts:
LFB Media Group SOLSTICE Sunglass Boutique
Filippa Svensson/Terry
Wei Eden Wexler/Kelley Hayes
646-202-1595/646-455-0042 973-576-2552/973-576-2553
filippa@lfbmediagroup.com edenw@safilousa.com
terry@lfbmediagroup.com kelleyh@safilousa.com
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About Jaeger-LeCoultre:

A major player in watchmaking history since 1833, Jaeger-LeCoultre is the first Manufacture to have been established in the Vallee de Joux, Switzerland. It played a pioneering role by uniting the full range of technical and artistic professions under one roof and made an indelible imprint on the watchmaking development of the entire region. The Manufacture has an impressive range of world firsts, superlative creations and legendary models to its credit, including the Reverso, the Duoplan, the Master Control, the Memovox Polaris, the Gyrotourbillon and the Atmos. Guided by time-honored know-how and a constant quest for technical enhancements, the master-watchmakers, engineers and technicians craft each watch in harmony with the same passion. Each masterpiece, heir to 178 years of expertise, calls for the exercise of no less than 40 professions and benefits from cutting-edge technologies while being crafted in harmony with the noblest traditions of the Vallee de Joux. Building on a vast heritage encompassing over 1,200 calibres and over 300 registered patents, Jaeger-LeCoultre remains the reference in high-end watchmaking.

Jaeger-LeCoultre has long established relations with the world of cinema. Being the official partner of the Venice International Film Festival for the seventh consecutive year, Jaeger-LeCoultre shares the common devotion to the arts heritage.

In 2011, Jaeger-LeCoultre becomes also official partner and timekeeper of the 14th Shanghai International Film Festival, the largest and most influential international film festival in Asia-Pacific.

www.jaeger-lecoultre.com

About Entertainment Tonight:

The foremost authority on breaking entertainment news since its debut, ENTERTAINMENT TONIGHT is the No. 1 syndicated entertainment newsmagazine in the world. The show entered its 30th season on September 13, 2010.

Since its inception, ET has broadcast more than 7,700 daily shows -- a television milestone by any standard. Widely regarded as a staple of American culture and the "most-watched entertainment newsmagazine in the world," ET is a broadcast phenomenon with U.S. versions appearing in China, France and Australia. In addition, Canada has its own version of the show.

PRESS CONTACTS:

Max Danielson, 818-424-5837

mdanielson@rogersandcowan.com

SOURCE Variety

Variety

Web Site: http://www.jaeger-lecoultre.com

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