American Greetings and Taylor Swift Share the Love, Love, Love this Valentine's Day

American Greetings and Taylor Swift Share the Love, Love, Love this Valentine's Day

Retailers across the country showcase Taylor Swift's valentines

CLEVELAND, Feb. 1, 2011 /PRNewswire/ -- Love...Taylor Swift writes about it, sings about it and now shares her feelings about it in her newest Valentine's Day greeting card collection by American Greetings Corporation (NYSE: AM). Taylor Swift's valentines are now available at select retailers and shoppers can choose from 43 different cards that range from romance to friendship.

The new collection features hand crafted designs with beautiful ribbons, elegant attachments and sparkly glitter that offers the look and feel of the valentines you spent hours making for your first love or best friend. There are also ways to show just how big your love is with oversized music cards featuring "Love Story," "Stay Beautiful," and "Jump Then Fall" (available at select locations).

In addition to these special touches, the cards also include eclectic images that reflect the emotions that make love and romance such an amazing part of our lives. From the thrill of riding down a large hill on a roller coaster, to the inspiration that leads to writing a love song and the hopefulness of kissing that frog and wishing for prince charming, these cards are full of life and love.

"This Valentine's Day Taylor's cards are all about celebrating and speaking out about the love you feel. Whether it's your best friend or the person that gives you butterflies every time you hear their voice, these cards let you say exactly how you feel," states Lindsay Kalback, a member of the Taylor Swift brand management team at American Greetings. "In addition to having the perfect words, we also love the look and feel of the handmade designs and plan on showcasing them in additional card lines for Taylor this year. We believe all greeting card enthusiasts will love them as much as we do."

The Taylor Swift Valentine's Day greeting card collection can be found at select American Greetings retail partner locations, Target, and Walmart stores nationwide. Those who enjoy sending e-cards can share Taylor Swift cards online from americangreetings.com.

For more information, including store locations in your area, please visit us at www.corporate.americangreetings.com. You can also follow us on Facebook at www.facebook.com/AmericanGreetings and on Twitter at www.twitter.com/amgreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and provides a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

ABOUT TAYLOR SWIFT

Taylor Swift is a four-time GRAMMY winner, the top-selling digital artist in music history, has had singles top both the Country and Pop radio charts, and in 2010 sold more albums than any other artist in any genre of music. With 1,046,718 copies sold in the US in the first week of release, her Speak Now album scored SoundScan's biggest single-week sales total since 2005 and is the biggest debuting country studio album in history. With the release of Speak Now, Taylor made history on the Billboard Hot 100, charting a record-breaking 11 songs from one album in a single week. Taylor, who writes all of her own songs, has career record sales now in excess of 17 million albums and 31 million song downloads. Her Fearless album was 2009's top-selling CD, and she was the top-selling artist of 2008.

Last year, at the age of 20, she became the youngest artist in history to win the music industry's highest honor, the GRAMMY Award for Album of the Year. Also at the 2010 GRAMMYs, she took home the awards for Country Album of the Year, Best Country Song, and Best Country Female Vocal Performance. Her 6x-Platinum FEARLESS album is the most awarded album in Country music history.

In 2009, she was named Artist of the Year at the American Music Awards, and also became the youngest artist in the 43-year history of the Country Music Association to be awarded country music's top prize when she took home the CMA Award for Entertainer of the Year. Taylor currently holds the Billboard all-genre records for the longest charting album of this century, for most Top 20 debuts in a calendar year, and for the largest overall airplay audience for a country-based act.

Taylor is on tour in support of SPEAK NOW, and is currently slated to play 90 shows in 19 countries in 2011. Her 15-month, 107-date FEARLESS 2009/2010 Tour sold out arenas and stadiums in 88 cities in five countries spanning four continents

SOURCE American Greetings Corporation

American Greetings Corporation

CONTACT: Frank Cirillo of American Greetings Corporation, +1-216-252-7300 x4806, frank.cirillo@amgreetings.com

Web Site: http://corporate.americangreetings.com

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