Ubiquity Broadcasting Corporation Makes History and Captures Highly Sought After 3D Footage at The Da Hui Backdoor Shootout Presented by Sponsor Me at Pipeline

Ubiquity Broadcasting Corporation Makes History and Captures Highly Sought After 3D Footage at The Da Hui Backdoor Shootout Presented by Sponsor Me at Pipeline

Company Continues to Push the Envelope in its Latest 3D Endeavor

HONOLULU, Jan. 11, 2011 /PRNewswire/ -- Ubiquity Broadcasting Corporation has captured some of the most incredible 3D footage that anyone has seen to date from The Da Hui Backdoor Shootout Presented by Sponsor Me, which ran January 3-5, 2011. The Backdoor Shootout was filmed in digital 3D by Ubiquity's award-winning crew led by famous IMAX 3D filmmaker Mike Prickett. The 3D footage was captured at perhaps the world's most famous surfing location, the Banzai Pipeline. Ubiquity plans to distribute the 3D content captured at the Backdoor Shootout to 3D networks, theatres, and to the production of DVDs.

(Photo: http://photos.prnewswire.com/prnh/20110111/LA28539)

(Photo: http://photos.prnewswire.com/prnh/20110110/LA28057)

IMAX filmmaker Mike Prickett said of the waves at the contest, "These were epic waves. This is the first time in history a 3D camera and crew has been used in big pipeline, both in the water and on the land to film. We have insane angles of surf in 3D that no one has." Winner of the contest, 18 year old John John Florence of Vans from the Northshore of Hawaii said, "(The waves) today are something special." Chris Carmichael, CEO of Ubiquity, said, "The 3D footage captured today will give every surfer and spectator the one of a kind experience of surfing Pipeline in epic conditions."

Just this week a new television network featuring 24-7 three-dimensional content has been announced. The new 3D network is in the works with Discovery Communications, owners of the Discovery Channel and its family of networks, Sony, and IMAX. Discovery will pool resources with Sony Corporation and IMAX Corporation in a joint venture, with a launch date in the U.S. sometime in 2011.

Along with Sony, Discovery Communications, and IMAX, many other networks are starting to prepare for 3D content. Mark Cuban of the Dallas Mavericks is also launching his own 3D network.

Steve Jacobs, former Vice President of Sony and current Ubiquity board member, says, "We think 3D will become a new standard in the marketplace."

CEO of Ubiquity Broadcasting Corporation Chris Carmichael said, "There are currently very few 3D options for content. 3D networks are craving quality digital 3D content. We have positioned our company to be one of the premier 3D options in the Action Sports arena."

Ubiquity Broadcasting Corporation is armed with the latest in 3D technology and equipment developed by Ubiquity and Mike Prickett. The patent-pending hi-speed 35mm 3D camera is the first of its kind, and is beginning to revolutionize the 3D industry. Ubiquity's and Prickett's 3D camera provide cutting edge technology that aligns the eye position of a stereographic camera in real time, has high res 3D zoom lenses, and integrated digital processing. The 3D camera processes images from each camera eye in a full 35mm frame at 200 frames per second, making it the fastest 3D camera out there.

The most sought after 3D content is from genres that are most appealing in 3D, including natural history, mother nature, space, sports, adventure, science and technology, motion pictures and children's programming. Ubiquity's 3D content from the Backdoor Shootout is appealing to two of the biggest audiences in television, Sports and Nature.

George Bodenheimer, co-chairman of Disney Media Networks and president of ESPN and ABC Sports, stated: "ESPN 3D marries great content with new technology to enhance the fan's viewing experience, and puts ESPN at the forefront of the next big advance for TV viewing."

Ubiquity's high quality digital 3D content from Pipeline will be extremely sought after. The footage from the Backdoor Shootout features pristine conditions at pipeline, a sunny sky, beautiful blue waves, amazing clarity, and huge waves. Carmichael added, "Mother Nature dealt its most powerful and beautiful hand at Pipeline for our history-making 3D shoot."

Ubiquity's award winning 3D team and advanced technology have allowed the company to emerge as one of the best options for 3D content. Ubiquity currently owns patents in 3D technology and has filed for patents in 3D technology and methodology. Ubiquity now sets it sights on the Sony Open and Sony's 3D broadcast of the live golf event.

About:

Ubiquity Broadcasting Corporation

Redefining content creation and distribution for the digital age, Ubiquity Broadcasting Corporation is a next-generation company, creating the world's first ubiquitous network, where content distribution is platform and screen independent. With more than 60 worldwide patents and patents-pending, Ubiquity is accelerating the ultimate convergence of media: mobile, internet and television. UBC redefines broadcasting for the digital age, placing the UBC network at the forefront of a fully global, mobile society. In addition to its technology developments, Ubiquity Broadcasting Corporation also produces and distributes video coverage for the upcoming "Sponsor Me" series of Action Sports events. The company is privately held, based in San Juan Capistrano, CA.

For more information on Ubiquity's technology, applications and innovations, please visit www.ubiquitybc.com

Sponsor Me

Sponsor Me is the premier action-sports social media group. Sponsor Me is creating a signature contest series for both professional and amateur athletes in the action sports of surfing, skateboarding, snowboarding, motocross, MMA, drifting and others. The contests are supported by live webcasts via the Sponsor Me site and delivered to mobile devices. Sponsor Me competitions will be held regionally, judged by the pros, and the winners will go on to compete on a national level where fans will have the opportunity to vote online and via SMS. The founders of Sponsor Me grew up competing and participating in all areas of action sports, and some continue to compete at a professional level today. For more information please visit www.sponsorme.com

Sony Corporation

Sony Corporation is engaged in the development, design, manufacture and sale of various kinds of electronic equipment, instruments and devices. Sony operates in five segments: Electronics, which develops, designs, manufactures and sells electronic equipment, instruments and devices for consumer and professional markets; Games, in which Sony Computer Entertainment Inc. develops, produces, markets and distributes PlayStation 2 (PS2), PSP (PlayStation Portable) (PSP) and PLAYSTATION 3 (PS3) hardware and related software; Pictures, which encompasses motion picture production and distribution, television production and distribution, and digital content creation and distribution; Financial Services, which includes the activities of Sony Financial Holdings Inc. ,and All Other, which comprises Sony Music Entertainment and Sony Music Entertainment (Japan) Inc. (SMEJ). On October 1, 2008, it acquired Bertelsmann's 50% interest in SONY BMG MUSIC ENTERTAINMENT (SONY BMG). Sony Electronics is the largest unit of Sony Corporation of America, the holding company for Sony Corporation's U.S.-based electronics and entertainment businesses. Sony Corporation of America's consumer electronics unit makes and markets products to tap into Sony's music, films, games, and other businesses. The electronics arm sells PCs (the Sony VAIO) and their peripherals, as well as TVs, VCRs, PDAs, DVD and MP3 players, digital cameras, camcorders, CD players, and car audio items. The company's also a retailer and operates about 60 Sony Style retail shops in the U.S., mostly in California, Texas, and Florida.

ESPN

The Entertainment and Sports Programming Network, almost always referred to by its initials ESPN, is an American cable television network dedicated to broadcasting and producing sports-related programming 24 hours a day, 7 days a week, 365 days a year.

Founded by Bill Rasmussen and his son Scott Rasmussen, it launched on September 7, 1979 under the direction of Chet Simmons, the network's President and CEO (and later the United States Football Leagues first commissioner). ESPN's signature telecast, SportsCenter, debuted with the network and aired its 30,000th episode on February 11, 2007. ESPN broadcasts primarily from its studios in Bristol, Connecticut. The network also operates offices in Miami; New York City; Seattle, Washington; Charlotte, North Carolina; and Los Angeles. The Los Angeles office, from which the late-night edition of SportsCenter is now broadcast, opened at L.A. Live in early 2009. The name of the sport company was lengthened to "ESPN Inc." in February 1985.

Discovery Communications, Inc.

Discovery Communications, Inc. is an American global media and entertainment company. The company started as a single channel in 1985, The Discovery Channel. Today, DCI has global operations offering 28 network entertainment brands on more than 100 channels in more than 180 countries in 39 languages for over 1.5 billion subscribers around the globe. Discovery Communications is based in Silver Spring, Maryland. The company's slogan is: "The number-one nonfiction media company."

DCI both produces original programming and acquires content from producers worldwide. This non-fiction programming is offered through DCI's 28 network entertainment brands, including Discovery Channel, Military Channel, TLC, Animal Planet, Discovery Health Channel and a family of digital channels. DCI also distributes BBC America and BBC World News to cable and satellite operators in the United States.

MEDIA CONTACT

Marty Appel Public Relations
100 W 57 St
New York NY 10019
PH: 212 245-1772
FAX: 877 298-1932
www.AppelPR.com

SOURCE Ubiquity Broadcasting Corporation

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Ubiquity Broadcasting Corporation

CONTACT: Marty Appel Public Relations, +1-212-245-1772, fax, +1-877-298-1932, for Ubiquity Broadcasting Corporation

Web Site: http://www.sponsorme.com

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