Rentrak Premieres the First-Ever OnDemand Essentials Advertising Intelligence Report

Rentrak Premieres the First-Ever OnDemand Essentials Advertising Intelligence Report

--Report is a Major Advancement for the Video-On-Demand (VOD) Platform for Providing a Transparent View of OnDemand Essentials Network Performance for the Hispanic Category--

PORTLAND, Ore., Jan. 27, 2011 /PRNewswire/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced the first in a series of OnDemand Essentials Advertising Reports that will provide an aggregated look at performance reporting for the video-on-demand (VOD) platform which is a first for the industry.

Unlike the world of linear television and online where advertisers, agencies and networks see daily performance data in order to understand the competitive landscape, the on-demand platform has been restricted from sharing such data due to the networks' desire to better understand the advertising opportunity before they were ready to release performance numbers. Rentrak is leading this first-ever major VOD initiative by working with their OnDemand Essentials network clients to publish performance data by network category so the advertising industry can evaluate performance in a competitive context and increase ad spend on this powerful "pull" platform.

"Interest in advertising in the on-demand TV platform is growing as advertisers are starting to understand that it is a tremendously powerful targeted advertising platform," said Bill Livek, CEO of Rentrak. "Working with our network clients, Rentrak's Advertising Report will help meet the needs of the advertising community and help increase advertising dollars to the VOD platform."

Rentrak's Advertising Report ranks networks by their current month's performance metrics with the first Advertising Report focusing on the Hispanic Category and will be based on January 2011 usage data from over 60% of Rentrak's OnDemand Essentials Hispanic network clients.

"The growth of VOD speaks to the fact that it is no longer an experimental technology, but rather a widely accepted platform for the consumption of Spanish-language entertainment content," said Tonia O'Connor, President, Distribution Sales and Marketing, Univision Communications, Inc. "Programmers have lacked the measurement tools that would enable us to fully integrate the platform into our business models, which is why transparency in reporting is so important to the category's long-term viability. Univision welcomes the opportunity to participate in Rentrak's Advertising Report and looks forward to collaborating on this ongoing effort to support our partners with our best-of-class content on the VOD platform."

"VOD is an important part of Cinelatino's content offering and we are excited to be among the first Hispanic channels to make our VOD rankings transparent," said Sandra Austin, Chief Financial Officer of Cinelatino. "Having a transparent view of the Hispanic category will allow Cinelatino to deliver its VOD viewers the best experience possible and build a road to ad-supported content."

Rentrak's Advertising Report will be published in February exclusively for subscribers to the OnDemand Essentials service and to the network partners who have made their data transparent for the report.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

Contacts for Rentrak Corporation:
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Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

SOURCE Rentrak Corporation

Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com, or Amanda Bialek, +1-310-854-8151, abialek@rogersandcowan.com, both for Rentrak Corporation

Web Site: http://www.rentrak.com

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