Radio Disney AM 1290 Richmond and Anthem Blue Cross and Blue Shield in Virginia Announce Winners of the 'Get Active Get Fit!' School Challenge

Radio Disney AM 1290 Richmond and Anthem Blue Cross and Blue Shield in Virginia Announce Winners of the 'Get Active Get Fit!' School Challenge

25 Virginia Schools Win a Special Dance Party Hosted by Radio Disney AM 1290

RICHMOND, Va., Jan. 27, 2011 /PRNewswire/ -- Radio Disney AM 1290 Richmond, part of the number one radio network for kids, tweens and families, and Anthem Blue Cross and Blue Shield announce the winners of the "Get Active Get Fit!" School Challenge. The 25 Virginia schools with the highest percentage of participation in the program have won a special dance party hosted by Radio Disney AM 1290. Five schools were also awarded new physical activity equipment valued at $500 for being the first to sign up and complete the program.

The "Get Active Get Fit!" School Challenge was designed to motivate kids and families to achieve fitness together by engaging in fun activities. The program was implemented in more than 346 elementary schools in 69 divisions throughout the fall of 2010, furthering a commitment to encourage a healthy and active lifestyle among 159,000 of Virginia's school-age children. Anthem Blue Cross and Blue Shield partnered with CareFirst BlueCross BlueShield to help cover counties in Northern Virginia as well as the Virginia Department of Education and Department of Health to help further the success of this program.

"We are extremely pleased with our Radio Disney partnership and with the first-year success of this program," said C. Burke King, president, Anthem Blue Cross and Blue Shield in Virginia. "To reach this many children and their families with a message that emphasizes the importance of living a healthy lifestyle is truly remarkable and our hope is that it will make a positive impact on youth in Virginia."

The winning schools with the highest percentage of participation are:

-- Achilles Elementary School, Gloucester County Public Schools
-- An Achievable Dream Elementary School, Newport News Public Schools
-- Bethel Elementary School, Gloucester County Public Schools
-- Chase City Elementary School, Martinsville City Public Schools
-- Chincoteague Elementary School, Accomack County Public Schools
-- Churchland Primary & Intermediate, Portsmouth City Public Schools
-- Elizabeth Redd Elementary School, Richmond City Public Schools
-- Enon Elementary School, Chesterfield County Public Schools
-- Hilton Elementary School, Scott County Public Schools
-- Lakeside Elementary School, Henrico County Public Schools
-- Lee Hall Elementary School, Newport News Public Schools
-- Lindenwood Elementary School, Norfolk City Public Schools
-- Millboro Elementary School, Bath County Public Schools
-- Mt Airy Elementary School, Pittsylvania County Public Schools
-- Nickelsville Elementary School, Scott County Public Schools
-- Nottingham Elementary School, Arlington County Public Schools
-- Oak Grove Elementary School, Richmond City Public Schools
-- Pemberton Elementary School, Henrico County Public Schools
-- Price's Fork Elementary School, Montgomery County Public Schools
-- Richard Bowling Elementary School, Norfolk City Public Schools
-- Sedgefield Elementary School, Newport News Public Schools
-- South Salem Elementary School, Salem City Public Schools
-- Twin Hickory Elementary School, Henrico County Public Schools
-- Valley Elementary School, Bath County Public Schools
-- William Fox Elementary School, Richmond City Public Schools

The winning schools awarded new physical activity equipment are:

-- Churchland Academy Elementary School, Portsmouth City Public Schools
-- East Salem Elementary School, Salem City Public Schools
-- Parklawn Elementary School, Fairfax County Public Schools
-- Southside Elementary School, Dinwiddie County Public Schools
-- Stony Mill Elementary School, Pittsylvania County Public Schools

Nearly 500,000 students nationwide participated in the "Get Active Get Fit!" School Challenge in states including California, Georgia, Indiana, Kentucky, Ohio, Missouri, Upstate New York, Virginia and Wisconsin. For Radio Disney, the network's involvement in the program demonstrates its commitment to inspiring healthier lifestyles for kids and families supporting Disney's Magic of Healthy Living effort.

Radio Disney is the No. 1, 24-hour radio network devoted to kids, tweens and families. Kids help pick the music that is played and are encouraged to interact via a toll-free phone line to the Radio Disney studio. The network's current playlist, driven by listener requests and representing major record labels, includes recording artists Selena Gomez, Miley Cyrus, Jonas Brothers, Taylor Swift, Justin Bieber, Demi Lovato and Allstar Weekend. The network is available on more than 35 terrestrial radio stations and is also available via RadioDisney.com, Sirius and XM satellite radio, iTunes Radio Tuner, mobile phones and on the Radio Disney iPhone App.

Anthem Blue Cross and Blue Shield is the trade name of Anthem Health Plans of Virginia, Inc. (serving Virginia excluding the city of Fairfax, the town of Vienna and the area east of State Route 123.). Anthem Blue Cross and Blue Shield is an independent licensee of the Blue Cross and Blue Shield Association. ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association.

SOURCE Anthem Blue Cross and Blue Shield in Virginia

Anthem Blue Cross and Blue Shield in Virginia

CONTACT: Jennifer Minezaki, Radio Disney, Jennifer.Minezaki@Disney.com, +1-818-569-5929; Scott Golden, Anthem Blue Cross and Blue Shield, scott.golden@anthem.com, +1-804-354-5252

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