MODELINIA & NYC life to Premiere the History of Models

MODELINIA & NYC life to Premiere the History of Models

Original show spanning 80 years in the evolution of models to air on official TV network of the City of New York

NEW YORK,Jan. 31, 2011 /PRNewswire/ -- MODELINIA.com is launching the History of Models, an original concept television show that spans 80 years in the evolution of models. From the socialites who doubled as models to the faces that launched international brands, History of Models reflects and investigates how models represent the changing values of the general public.

The show will air on NYC life (channel 25), the flagship station of NYC Media, the official television network of the City of New York, on February 10 at 8:30pm EST and will encore on February 14 and February 17 at 8:30pm EST. NYC life explores arts and culture, entertainment and lifestyle, and history and education, and features the people and places that make New York City unique. NYC life is available in the New York tri-state area on broadcast, cable and satellite channels.

The History of Models reminds us of model moments that defined an era:

-- Who exemplified female independence by earning $300,000...in 1946?
Dorian Leigh
-- Who personified progress in race relations when she became the first
African-American model to appear on the cover of Vogue in 1974? Beverly
Johnson
-- Who epitomized the continued success of women in the workplace by going
from being the face of corporate brands to becoming the creators of
their own brands in everything from calendars to couches? The INC Girls
including Cindy Crawford, Heidi Klum, and Tyra Banks

Through images and interviews, the History of Models demonstrates that the rise to prominence of different types of models was an indicator of what was happening in the political, economic, and social spheres of any given era. When American women were looking to free themselves from the home and enter the workplace, Twiggy, a free-spirited model with a pixie cut, reigned supreme. When consumers recoiled from the overindulgences of the 1970s and gravitated towards the health consciousness of the 1980s, Christie Brinkley catapulted to fame.

"The History of Models gives NYC life's viewers a unique opportunity to explore the ever-changing role that models have played in our society," said Commissioner Katherine Oliver, Mayor's Office of Media and Entertainment. "We're so pleased that, through partnerships with independent producers like MODELINIA, we're able to bring our viewers engaging programming they wouldn't see on any other station."

"New York City means glamour and power all over the world," said Desiree Gruber, founder of MODELINIA. "It's the perfect backdrop for the fashion business. We have the hottest designers, the hottest models, new ideas, new faces and a stylish energy unmatched anywhere. That makes NYC life the perfect home for this series. The City offers the kinds of opportunity that inspire women everywhere, and so I am especially proud to have the support of the Mayor's Office of Media and Entertainment in this unique endeavor."

The History of Models original television show includes interviews with founder of Elite models, John Casablancas; Kohle Yohannan and Harold Koda, co-curators of the Met's "The Model as Muse" exhibit; renowned fashion photographer Roxanne Lowitt; supermodels Carol Alt, Dayle Haddon, Linda Evangelista, and Heidi Klum; and also features supporting articles by author Camilla Morton.

MODELINIA, amulti-platform media brand from the creators of Project Runway, connects women to fashion, beauty and lifestyle through the eyes and experiences of the world's supermodels. Launched in February 2009, the company creates compelling content that inspires, informs and entertains. At MODELINIA, supermodels reveal their secrets, ordinary and extraordinary, to help viewers gain the "style confidence" to look and feel their best.

Visit www.MODELINIA.com to view all of MODELINIA's Fashion Week coverage.

Part of the Mayor's Office of Media and Entertainment, NYC Media is the official TV, radio and online network of the City of New York, informing, educating and entertaining New Yorkers about the City's diverse people and neighborhoods, government, services, attractions and activities. NYC Media oversees several television channels, a radio station and other online assets. NYC life - Channel 25 on most systems and Channel 22 on Cablevision - explores arts and culture, entertainment and lifestyle, and history and education, and features the people and places that make our City unique. Visit nyc.gov/media for local cable and satellite listings. Follow us on Twitter at twitter.com/nyc_media or become a fan on Facebook at facebook.com/nycmedia.

SOURCE MODELINIA

MODELINIA

CONTACT: MODELINIA: Sevan Kalayjian, +1-212-995-2095, skalayjian@fullpic.com; or  NYC Media: Marybeth Ihle, +1-212-669-7742, mihle@media.nyc.gov

Web Site: http://www.modelinia.com

-------
Profile: intent