The Kardashians Go Glam With Silly Bandz®

The Kardashians Go Glam With Silly Bandz®

TOLEDO, Ohio, Jan. 21, 2011 /PRNewswire/ -- Silly Bandz®, the hottest fashion accessory and one the fastest growing trends on the market today, teams up with the always on trend trio, Kourtney, Kim, and Khloe Kardashian to launch their most anticipated pack to date, the "Kardashian Glam" pack.

The Kardashian Glam pack is a 24-piece set, including two each of 12 new shapes, specifically designed to represent each of the sisters and their varying personalities, as made famous by the hit series on E! Entertainment, Keeping Up With the Kardashians. The collection features individual silhouettes of each girl with her name, the Dash logo, kiss lips, a perfume bottle, the word "glam", the letter "K" and must have accessories such as sunglasses, a high heel, a diamond ring and a purse.

Silly Bandz® President, Robert Croak is thrilled to be working with the sisters. "This exclusive pack of Silly Bandz® bracelets and the partnership with the Kardashians is an exciting reflection of the brand's pop culture relevance. The involvement of such style icons also raises the bar on the bracelets as hot fashion accessories. I am excited to be working with the Kardashians on this project and hopefully many more to come."

Kim and Kourtney appeared on NBC's The Today Show Wednesday morning, where Matt Lauer introduced the project and complimented his guests in saying, "You know you've made it when you have your own Silly Bandz®." The two excitedly pointed out their own likenesses and favorite shapes.

The "Kardashian Glam" Silly Bandz® set is available for purchase now at www.sillybandz.com for $5.95 and will be available in stores soon.

About Silly Bandz®

Silly Bandz® bracelets are the hottest fashion accessory and one the fastest growing trends on the market today. They are manufactured and distributed by BCP Imports, LLC. They were created in 2008 by Robert Croak.

www.sillybandz.com

About The Kardashians

Keeping Up With The Kardashians scored multiple network records in 2010, posting E!'s most-watched telecast ever (4.8 MM) and E!'s highest-rated telecast ever among A18-34 (4.20), A18-49 (3.15), W18-34 (6.14) and W18-49 (4.62). With the conclusion of its 5th season Keeping Up with the Kardashians delivered record-breaking numbers for the network, ranking as E!'s highest-rated and most-watched series in the network's history across the board, averaging 3.5 million Total Viewers, delivering more than five times as many viewers as E!'s Primetime norm Kourtney & Khloe were captured in their very own hit show on E!, "Kourtney & Khloe Take Miami," which aired its second season this past summer and similarly, delivered through the roof numbers for the network. Kim & Kourtney have also just completed filming for "Kourtney and Kim Take New York" which premieres Sunday January 23 at 10pm ET/PT.

The launch of their first book "Kardashian Konfidential," landed Kourtney, Kim and Khloe on the New York Times' Bestseller List for several weeks.

MEDIA CONTACTS:

Chris Detert
American Rebel PR
chris@americanrebelpr.com
P: (323) 656-5020

Ashley Frystak
BCP Imports, LLC
afrystak@sillybrandzglobal.com
P: (419) 693.5302
F: (419) 697-8324

SOURCE BCP Imports, LLC

BCP Imports, LLC

CONTACT: Chris Detert of American Rebel PR, +1-323-656-5020, chris@americanrebelpr.com, for BCP Imports, LLC; or Ashley Frystak off BCP Imports, LLC, +1-419-693-5302, or Fax +1-419-697-8324, afrystak@sillybrandzglobal.com

Web Site: http://www.sillybandz.com

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