'Glee' Star Matthew Morrison Kicks-off the Oscar Mayer Brand's Good Mood Mission With First Live Performance of his Solo Career

'Glee' Star Matthew Morrison Kicks-off the Oscar Mayer Brand's Good Mood Mission With First Live Performance of his Solo Career

America Invited to Join the Good Mood Mission for a Chance to Win $100,000 to Do Something Good in Their Community

MADISON, Wis., Jan. 26, 2011 /PRNewswire/ -- When was the last time you saw someone hold the door open or even say, thank you? In this hectic, time-crunched world, the Oscar Mayer brand believes we could all use a little more good in our day. So in 2011, the brand that's been creating good moods over good food for more than 125 years is encouraging Americans to do something good through the Oscar Mayer Good Mood Mission.

We'll kick it off with an Oscar Mayer Carving Board Concert featuring "Glee" star Matthew Morrison in the first live performance of his solo career, including a song from his debut record. In addition, the Oscar Mayer brand and Matthew Morrison will do something good by making a $50,000 donation to the GRAMMY Foundation, an organization dedicated to preserving our musical heritage and fostering the next generation of music makers.

"I'm excited to kick-off the Good Mood Mission by bringing people together for my first public performance." said Morrison. "I'm also happy to join the Oscar Mayer brand to support something very important to me, music education, through a $50,000 donation to the GRAMMY Foundation."

Oscar Mayer Carving Board Concert

The Oscar Mayer Carving Board Concertwill be on Saturday, January 29th, noon PST live at The Grove in Los Angeles with select songs from Matthew's performance featured via live stream on Facebook.com/OscarMayer. Anyone can gain access to the show by clicking "Like" at Facebook.com/Oscar Mayer. In addition, the first 200,000 people to share something good on Facebook will also receive a coupon for new Oscar Mayer Carving Board Meats.

A Reward for Your Good Deeds

Throughout the year consumers are invited to do something good and share it, for a chance to win $100,000 to further the Good Mood Mission in their community. Just share how you make someone else's day a little better at Facebook.com/OscarMayer. Did you say "Thanks" to the bus driver or make your family's favorite Sunday breakfast on Tuesday? Join the Good Mood Mission, share your good deed and help the movement grow.

Taste the Good

To help spread the good, the brand introduces new Oscar Mayer Carving Board Meats. Made from the highest quality cuts of meat, the meats are slow oven roasted, sliced, packed and sealed for delicious, juicy flavor and carved-off-the roast taste. With four varieties, Oscar MayerCarving Board Meats deliver that holiday-quality sandwich any day of the year. The varieties include:

-- Oven Roasted Turkey Breast
-- Rotisserie Seasoned Chicken Breast
-- Slow Cooked Ham
-- Slow Roasted Roast Beef

ABOUT KRAFT FOODS

Kraft Foods is building a global snacks powerhouse and an unrivaled portfolio of brands people love. With annual revenues of approximately $48 billion, the company is the world's second largest food company, making delicious products for billions of consumers in approximately 170 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion - Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

ABOUT THE GRAMMY FOUNDATION

The GRAMMY Foundation® was established in 1989 to cultivate the understanding, appreciation and advancement of the contribution of recorded music to American culture -- from the artistic and technical legends of the past to the still unimagined musical breakthroughs of future generations of music professionals. The Foundation accomplishes this mission through programs and activities that engage the music industry and cultural community as well as the general public. The Foundation works in partnership year-round with its founder, The Recording Academy®, to bring national attention to important issues such as the value and impact of music and arts education and the urgency of preserving our rich cultural heritage. Campbell's Labels For Education program is proud to be the official education partner of the GRAMMY in the Schools® programs. For more information, please visit www.grammyintheschools.com.

Contacts: Desta Davis Sydney Lindner
312/320-8846 608/285-6820
Ddavis@webershandwick.com Sydney.Lindner@kraft.com

SOURCE Kraft Foods

Kraft Foods

CONTACT: Desta Davis , +1-312-320-8846, Ddavis@webershandwick.com, for Kraft Foods; or Sydney Lindner of Kraft Foods, +1-608-285-6820, Sydney.Lindner@kraft.com

Web Site: http://www.grammyintheschools.com

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