DediPower Confirmed as Managed Hosting Partner for the BRIT Awards 2011 With MasterCard

DediPower Confirmed as Managed Hosting Partner for the BRIT Awards 2011 With MasterCard

READING, England, January 19, 2011/PRNewswire/ --

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DediPower, the UK's fastest growing private hosting company*, is to
provide full web-hosting for The BRIT Awards 2011 with MasterCard, following
its successful support of the event's full digital relaunch in 2010.

This year DediPower will be pulling out all the stops, using its new
Content Delivery Network to improve the speed, reliability and performance of
the BRIT Award website and provide highly flexible 'capacity on demand' to
accommodate anticipated visitor peaks during ITV's live broadcast of the
awards ceremony from London's O2 Arena on 15th February.

Thanks to DediPower, last year's revamped BRIT's website, brits.co.uk ,
coped easily with over 180 thousands hits each day, creating a high quality
online experience for 16M unique visitors - over 15M more than the previous
year.

For 2011, DediPower will deliver the same levels of software,
infrastructure and outstanding support but with efficiency improvements that
include providing instant 'over-flow' capacity using DediPower's virtualised
cloud solution. This will provide a consistent web experience, globally,
without having to deploy additional hardware when the event is broadcast.

Maggie Crowe, Event Director for BRIT Awards Ltd, confirms, "DediPower
did a fantastic job last year delivering the web hosting infrastructure to
support a much more digitally orientated BRIT Awards, which included dynamic
multimedia site content, streamed awards ceremony, and online voting. This
year we want to build on this while scaling up even more quickly and easily
using DediPower's cloud based global resources.

"One of the best things about working with DediPower is that it always
looks for new ways to make our systems more efficient enabling us to drive
more effective online consumer engagement. Its hybrid hosting solution is
testament to its inherent flexibility and passion to provide us with the best
support and our web-visitors with the best experience possible."

Chris Miller, CEO of DediPower, comments, "We are delighted to continue
our support of The BRIT Awards as it embraces new digital platforms in order
to take its unique content to a wider global audience. Already supporting
many international entertainment brands and events, DediPower is well placed
to deliver the 'elastic' capacity required to accommodate the millions of
international visitors eager to connect with this year's awards event."

The BRIT Awards 2011 with MasterCard, London's 02 Arena, 15 February
2011. Televised LIVE, on ITV1.

About DediPower

DediPower, backed by its philosophy of "support with passion", is a
leading international provider of IT hosting and cloud infrastructure
solutions. With data centres in the UK, North America and Asia, DediPower
supports thousands of customers including Sony, Virgin, Eidos, NHS, Bluhalo
and Lovemoney.com with the latest technology to reduce costs, improve service
levels and maximise their online potential. It is ranked among the UK's 50
Fastest Growing Private Tech Companies by the Sunday Times Microsoft Tech
Track 100*. DediPower is headquartered in Reading Berkshire, UK. For more
information, visit http://www.dedipower.com or follow DediPower via Twitter,
twitter.com/dedipower.

Source: DediPower Managed Hosting Ltd

DediPower Contact: Guy Tarring, DediPower Managed Hosting, Tel: +44(0)870-252-3600, E-mail: info@dedipower.com; Press Contact: Claire Hutchison, CCgroup, Tel: +44(0)118-920-7650, E-mail: dedipower@ccgrouppr.com

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