Competitor Group Launches 2011 TriRock Series

Competitor Group Launches 2011 TriRock Series

- Rock-infused triathlon series the first of its kind

- Olympic & sprint distances, special divisions

- Registration now open for four cities at triathlete.com

SAN DIEGO, Jan. 21, 2011 /PRNewswire/ -- Competitor Group Inc., the global leader in endurance sports media and event entertainment, announced today that the TriRock Series will expand to four destination cities across the country in 2011. The launch of the new 2011 series will begin on May 14, 2011 in Annapolis, Maryland and make stops in Seattle, San Diego and Gettysburg, Pa.

(Logo: http://photos.prnewswire.com/prnh/20110121/LA33845LOGO)

TriRock debuted in San Diego on Sept. 12, 2010 to a sold-out crowd of more than 1,200 triathletes. The unique sprint triathlon featured a rocking competition, complete with a live band playing from a boat on the swim course and a post-race concert and beer garden.

Unlike any other triathlon experience the industry has to offer, TriRock is perfect for beginners and veterans alike. In 2011, the rock-themed triathlon series will feature bands along the swim, bike and run courses, followed by a post-race party and concert. Each race will also offer unique divisions, including Military, Athena & Clydesdale, and a Beach Cruiser division in San Diego.

"This endeavor into triathlon events is extremely exciting for us and we have already seen tremendous success with our inaugural race," said Scott Dickey, president of Competitor Group. "We really see a unique niche in the endurance space for triathlons that are challenging, but also fun and accessible to new audiences."

Both Olympic and sprint distances are offered in San Diego and Gettysburg. TriRock Annapolis will be solely a sprint distance event while TriRock Seattle will offer Olympic distance only. Participants just testing the waters of the triathlon experience can also sign up as a three-person relay team, taking on either the swim, bike or run component.

All participants will receive a finisher's medal, technical t-shirt, red carpet finish, free food and access to the post-race concert and beer garden. Registration is currently open at triathlete.com.

2011 TriRock Series Schedule:
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TriRock Annapolis May 14, 2011
TriRock Seattle July 17, 2011
TriRock San Diego Sept. 11, 2011
TriRock Gettysburg Oct. 16, 2011

About the TriRock Series

Organized by the Competitor Group, the TriRock Series is now in 4 cities nationwide: Annapolis, Md., Seattle, San Diego and Gettysburg, Pa. Like no other series the industry has to offer, TriRock has put the rock in triathlon, taking the racing experience to the next level. Race courses feature both sprint and Olympic distances while triathletes listen to their favorite tunes with bands positioned along the course. Each event features a finish line festival with a beer garden, free food, red carpet finish and a post race concert. For more information, please visit www.triathlete.com or call 800-311-1255.

About The Competitor Group

Competitor Group, Inc. (CGI), headquartered in San Diego is the leading endurance media and event entertainment company dedicated to promoting the sports of running, cycling and triathlon. CGI owns and operates more than 45 national events delivering more than 350,000 professional and amateur participants in 2010. CGI publishes four magazine titles with a combined monthly circulation of over 800,000 and has an online endurance community at competitor.com delivering over 1.5 million monthly unique visitors and over 25 million page views. Further information about Competitor and its media properties can be found at www.cgimediakit.com.

SOURCE Competitor Group Inc.

Photo:http://photos.prnewswire.com/prnh/20110121/LA33845LOGO
http://photoarchive.ap.org/
Competitor Group Inc.

CONTACT: Amana Miyamae, +1-858-692-8488, amiyamae@competitorgroup.com, for Competitor Group Inc.

Web Site: http://www.cgimediakit.com

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