WXYZ Launches Community Impact Project: Detroit 2020

WXYZ Launches Community Impact Project: Detroit 2020

SOUTHFIELD, Mich., Dec. 16, 2010 /PRNewswire/ -- Unify. Inspire. Act. That's the motto of Detroit 2020, a groundbreaking project that WXYZ-TV will launch on January 4, 2011. Detroit 2020 is a decade-long, multi-platform, regional-impact initiative, designed to dramatically change the course of Metro Detroit.

(Logo: http://photos.prnewswire.com/prnh/20101216/DE19137LOGO )

For generations, Detroit-area viewers have relied on WXYZ to address issues, encourage debate and help find solutions to the challenges in our communities. Building on that legacy, Detroit 2020 will tackle some of the biggest issues facing Metro Detroit--including education, race relations and transportation--through news stories, special programs, town hall meetings, commentaries and community service efforts.

"The goal of Detroit 2020 is to significantly improve the economic, emotional and mental well-being of Detroit and the region by the end of the decade," said WXYZ Vice-President and General Manager Ed Fernandez. "Detroit 2020 will encourage dialogue, demand solutions, unify efforts, and provide a voice for all communities."

News stories during premiere week include:

Jan. 4 - "A Tale of Two Cities," a feature that explores the possibilities of change to move the region forward as well as the consequences of neglect

Jan. 5 - a profile of one Detroit neighborhood that has been revitalized

Jan. 6 - a look at what's working in one industrial city in the country and the lessons that Detroit can learn from this success

Jan. 7 - a segment focusing on the challenges many suburban communities are facing as they struggle with job loss and income reduction

Through a companion Web site, www.Detroit2020.com, as well as Facebook and Twitter, viewers will have the opportunity to voice their opinions on important community issues and share their stories, photos, and experiences. Detroit2020.com will also provide valuable resources that will encourage community groups and individuals to take action.

"It may seem like a daunting task," said Fernandez, "but we are beginning to realize we are all Detroiters, we are all invested in the prosperity of our region, and we are all united in a desire to bring about change. "

WXYZ-TV is part of Scripps Media, Inc., which operates 10 TV stations. The corporate parent, the E.W. Scripps Company (NYSE:SSP) is a diverse, 131-year old media enterprise with interests in television stations, newspapers, local news and information Web sites, and comics/features syndication. For a full listing of Scripps media companies and their associated Web sites, visit http://www.scripps.com/.

SOURCE WXYZ-TV

Photo:http://photos.prnewswire.com/prnh/20101216/DE19137LOGO
http://photoarchive.ap.org/
WXYZ-TV

CONTACT: Sandra McPhee, +1-248-827-9300

Web Site: http://www.wxyz.com

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