Rentrak and The NPD Group Partner to Provide 360 Degree View of Video-On-Demand (VOD) Users

Rentrak and The NPD Group Partner to Provide 360 Degree View of Video-On-Demand (VOD) Users

--VOD Users Consume More Media Content, Have Higher Household Incomes and Are More Likely to Have Children in the House than the General Population--

PORTLAND, Ore., Dec. 1, 2010 /PRNewswire/ -- Rentrak Corporation (Nasdaq: RENT), the television industry's video-on-demand database currency provider, today announced the company has extended the "State of VOD Trend Report 2009" to include the first six months of 2010, and entered into a partnership with The NPD Group, a leading market research company, to provide a holistic view of VOD users in the "VOD Consumer Profiles" report which uses a combination of behavioral, usage and consumer profile data on topics such as free-on-demand (FOD), transactional-on-demand (TOD), demographics, other media usage, purchase and rental behavior.

Paired together, the "VOD Consumer Profiles" report and the "State of VOD Trend Report 2009" provide a snapshot of high-level trends across the on-demand television business including content performance data, viewing behavior and trends from January 2007 through December 2009 in order to present a full picture of the VOD business. The "State of VOD 2010 Supplement" extends that picture through the first six months of 2010 focusing on free-on-demand, free-on-demand by category, transactional-on-demand and HD performance.

The "VOD Consumer Profiles" report analyzed two consumer groups: VOD Users and Enabled Non-VOD Users and then compared the two categories to the total population, ages 13+ from the 10,000 respondents to this survey. The data comes from The NPD Group's "Entertainment Trends in America" study, which concluded in March 2010.

"Our partnership with The NPD Group has allowed Rentrak to create a knowledge-based report that can be used as the industry resource to quantifiably answer key questions regarding VOD consumers," said Kristie Fortner, vice president of Syndication, Rentrak Corporation. "The combination of the 'VOD Consumer Profiles' and 'State of VOD Trend Report 2009' reports answer where and how VOD users watch movies; if the VOD user purchases more or fewer movies across different formats; and the types of devices that are most used to rent or purchase content."

Rentrak is issuing these reports to help bring more awareness to advertisers and agencies regarding the value of the VOD platform and the VOD consumer. In addition, Rentrak is leading a major VOD initiative working with network clients to authorize a transparent view of on-demand content to make it easier for agencies and advertisers to buy this powerful "pull" platform.

These three exclusive reports, not available anywhere else, provide a 360 degree view of the video-on-demand industry:

-- Overall and VOD content type usage trends from Jan '07 - December '09
-- Growth for the top five free-on-demand categories (Kids, Music, TV
Entertainment, Movies and The Cutting Edge)
-- Analysis of two consumer groups, "Enabled Consumers" vs. "Active
Consumers"
-- Demographics of VOD users including age, age by gender, ethnicity,
household income, education level, household size and presence of
children
-- Time spent with other media and entertainment activities

Rentrak's comprehensive VOD reports include the "State of VOD Trend Report 2009" with a 2010 supplement and the "VOD Consumer Profiles" report. All reports can be purchased individually or as a package by accessing http://www.rentrak.com/research/vod/research_reports.html.

About The NPD Group, Inc.

The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit http://www.npd.com/ and http://www.npdgroupblog.com. Follow us on Twitter: @npdtech and @npdgroup.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

Contacts for Rentrak Corporation:
---------------------------------
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

Contact for The NPD Group:
--------------------------
Lee Graham
Office: 212-333-4983
E-mail: lee@leegraham.biz

SOURCE Rentrak Corporation

Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com, or Amanda Bialek, +1-310-854-8151, abialek@rogersandcowan.com, both for Rentrak Corporation; or Lee Graham, +1-212-333-4983, lee@leegraham.biz, for The NPD Group

Web Site: http://www.rentrak.com

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