Philips Norelco Offers Fans an Early Look at Highly Anticipated Disney TRON: Legacy

Philips Norelco Offers Fans an Early Look at Highly Anticipated Disney TRON: Legacy

Advance Screenings Taking Place in 16 Cities

STAMFORD, Conn., Dec. 13, 2010 /PRNewswire/ -- For the many fans eagerly awaiting Disney's TRON: Legacy, the national launch on December 17th cannot come soon enough. Philips Norelco is here to help. When it comes to shaving, 'The Game Has Changed' with the recent launch of the SensoTouch 3D; Philips Norelco's most advanced shaver yet. Now, Philips Norelco has collaborated with Disney so that lucky fans in 16 U.S. cities can enjoy a great 3D experience and download complimentary passes for an advance screening of TRON: Legacy at www.3DShave.com/TRON.

TRON: Legacy is a 3D action-packed adventure set in a digital world unlike anything captured on the big screen. Advance screenings on December 13, 14 and 15 will take place in the following 16 cities: Atlanta, Bentonville/Rogers, Boston, Chicago, Dallas, Detroit, Ft. Lauderdale/Miami, Houston, Los Angeles, Minneapolis/Apple Valley, New York, Philadelphia, Phoenix/Tempe, San Francisco, Seattle, and Washington D.C.

The 3DShave.com/TRON site engages visitors with entertaining games and a sweepstakes for a chance to win $10,000 for a 3D Home Theater upgrade. Additionally, visitors who have purchased the SensoTouch 3D and have also bought tickets to TRON: Legacy can download a $30 mail-in rebate form anytime between November 22, 2010 and January 31, 2011. Visitors who submit the completed form along with their ticket stub(s), proof of purchase and product UPC will receive the $30 rebate.

"We're excited to work with Disney to offer fans an incredible first look at TRON: Legacy in 3D," said Jacopo D'Alessandris, Vice President of Marketing Philips Norelco, North America. "With the introduction of the Norelco SensoTouch 3D, we've created our most technologically advanced electric shaver, and through our promotion, we are inviting people to see how 'The Game Has Changed' as the ultimate 3D shaving experience meets the ultimate 3D movie experience. It's the perfect collaboration."

Most Advanced Shave Yet

The new Philips Norelco SensoTouch 3D line of shavers combines Philips Norelco's expertise in shaving with the latest skin technology to deliver the ultimate shave experience. GyroFlex 3D offers three-dimensional contouring that adjusts seamlessly to every curve of the face and neck, combining with UltraTrack heads and SkinGlide to answer the demands of today's style-conscious men for an exceptionally close shave that leaves the skin ultra smooth. The suggested retail price for the lineup of SensoTouch 3D shavers is $199-$349.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs more than 118,000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

SOURCE Philips Norelco

Philips Norelco

CONTACT: Ilissa Wood, Philips Consumer Lifestyle, +1-203-351-5769, Ilissa.wood@philips.com; Stephen Fidgeon, OneVoice, +1-646-935-4020, stephen.fidgeon@ketchum.com

Web Site: http://www.3DShave.com/TRON

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