Panini America Fuels 'Bieber Fever' With Launch of Official Justin Bieber Trading Card and Sticker Set

Panini America Fuels 'Bieber Fever' With Launch of Official Justin Bieber Trading Card and Sticker Set

Justin Bieber set adds to Panini's roster of entertainment collectibles

ARLINGTON, Texas, Dec. 6, 2010 /PRNewswire/ -- Panini America (www.paniniamerica.net), the leading global publisher of sports and entertainment collectibles, has launched an official Justin Bieber trading card set, available at select retail outlets starting this week.

The collection features 150 unique cards and 30 stickers, with500 randomly inserted authentic Justin Bieber autograph cards. To fuel the collectability of the set, four nine-card puzzles can be arranged to create mini Justin Bieber posters. Special card sets are also available that include 12 Spellbound cards, 18 Downlowd cards and 10 XXOO cards.

(Photo: http://photos.prnewswire.com/prnh/20101206/NE12809 )

The perfect stocking stuffer, Panini's official Justin Bieber collection is available at Bed, Bath & Beyond, F.Y.E., Target, Toys "R" Us, and Walmart stores nationwide, as well as in Justin Bieber's online store http://www.bravadousa.com/justinbieber. The Justin Bieber trading card packs retails for $1.99 and include five cards and one sticker.

When asked about becoming the subject of a nationally collected card and sticker set, Bieber said, "It's awesome; it makes me feel great. I always dreamed of being a hockey player and having my own trading card. I remember collecting hockey cards, so the idea that kids are going to enjoy my cards like I enjoyed my hockey cards is amazing!"

"We are thrilled to add Justin Bieber to our set of entertainment collectibles," said Panini America CEO Mark Warsop." At such a young age, he has become an international superstar, and there's no doubt that there are millions of fans across the world eager to begin collecting his trading card and sticker set."

ABOUT PANINI:

The Panini Group, established almost 50 years ago in Modena, Italy and has subsidiaries throughout Europe, Latin America and the United States. Panini is the world leader in officially licensed collectables and is fast becoming the most significant Publisher of Collectables in the U.S. with official licenses for NBA, NFL, NHL, FIFA, Disney, DreamWorks, Warner Bros. and other key properties from many other licensors. Panini has distribution channels in more than 100 countries and employs a staff of over 800. For more information visit us at www.paniniamerica.net or www.paninigroup.com. You can also follow Panini America on social media platforms Facebook, Twitter and on YouTube.

For More Information Contact:

Alexandra Paparsenos, Conover Tuttle Pace
617-412-4000
apaparsenos@ctpboston.com

Tracy Hackler, Panini America
thackler@paniniamerica.net

SOURCE Panini America

Photo:http://photos.prnewswire.com/prnh/20101206/NE12809
http://photoarchive.ap.org/
Panini America

CONTACT: Alexandra Paparsenos, Conover Tuttle Pace, +1-617-412-4000, apaparsenos@ctpboston.com, or Tracy Hackler, Panini America, thackler@paniniamerica.net

Web Site: http://www.paniniamerica.net

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