Orpheus Media Research Signs 10 Pilots for Myna(TM) Music -- a New and Highly Advanced Music-to-Music Search and Discovery Platform

Orpheus Media Research Signs 10 Pilots for Myna(TM) Music -- a New and Highly Advanced Music-to-Music Search and Discovery Platform

Myna to demo at MIDEM showcasing its "use music to find music" approach

NEW YORK, Dec. 21, 2010 /PRNewswire/ -- Orpheus Media Research (OMR), an advanced music research and development company that automates the search, analysis, and discovery of commercial-use music, announced today that it has established 10 pilots for its flagship product, Myna(TM) Music. Myna is the only pure music-to-music search and discovery platform that uses music to find music, producing higher quality matches and analyzing music faster than existing keyword search technology. OMR will be demoing Myna at MIDEM, January 22-26, 2011 at the American Association of Independent Music (A2IM) Pavilion.

Myna is primarily targeted to production libraries, music aggregators, and online music streaming services where high quality searches of large catalogs are critical. Myna's "use music to find music" approach is unique in that it references the music directly to deliver high quality matches for every genre. By focusing on key musical attributes of the "seed" music instead of descriptive meta tags, Myna's comprehensive search exposes matches across entire music libraries, no matter what their size. Myna analyzes and indexes new music 1000x faster than manual meta tagging. Additionally, the technology can detect duplicates and eliminate the bias introduced during the meta tagging process.

"These pilots validate the industry's need for Myna's drastically different approach to music search and discovery," said Bruce Margetich, Chief Executive Officer, Orpheus Media Research. "Once we've demonstrated the power of Myna's music-to-music search technology without keywords or meta tags, the speed and quality of the results will speak for themselves."

Myna's pilots include national and international production music catalogs, music aggregators, performing rights organizations, and online music streaming services, representing some of the top names in the industry.

About Orpheus Media Research

Orpheus Media Research is an advanced music research and development company that automates the search, analysis, and discovery of commercial-use music. Its flagship product, Myna(TM), is the only pure music-to-music search and discovery platform that uses music to find music, producing higher quality matches and analyzing music up to 1000x faster than existing keyword search technology. Myna combines deep musical expertise with adaptive technology to deliver highly accurate and relevant matches based on mood and emotion. Created by musicians, Myna is the first platform to look at musical context and grammar to understand/interpret musical mood. By referencing the music directly, matches are more accurate and large catalogs of music can be quickly analyzed with or without meta tags. For more information, visit www.mynamusic.com

SOURCE Orpheus Media Research

Orpheus Media Research

CONTACT: Alison Conard, COO, Orpheus Media Research, LLC, +1-215-764-6057, Alison@orpheusmediaresearch.com, or Rachel Kingery, Zer0 to 5ive, +1-773-6107-7481, Rachel@0to5.com

Web Site: http://www.mynamusic.com

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