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Thursday, December 09, 2010

Kris Jenner Teams Up With CurelĀ® Skincare and Searle to Launch the Barrier Coat in Honor of One Warm Coat

Kris Jenner Teams Up With Curel® Skincare and Searle to Launch the Barrier Coat in Honor of One Warm Coat

NEW YORK, Dec. 9, 2010 /PRNewswire/ -- Everyone deserves protection from the elements during the cold winter months. That's why TV star and celebrity mom Kris Jenner has joined forces with Curel® Skincare to create an exclusive limited edition coat for the season in honor of One Warm Coat, a charity dedicated to keeping America warm. Drawing on the fashion savvy her family is famous for, Kris collaborated with the designers at Searle to create a custom coat that's as warm and protective as it is stylish. Show your support by purchasing and wearing the Barrier coat at Curel.com this winter season.

To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/curel/47532/

(Photo: http://photos.prnewswire.com/prnh/20101209/MM09745)

"Staying warm during the winter is a luxury too many of us take for granted," says Jenner. "When the Curel® Skincare team approached me about customizing the 'Barrier' to benefit One Warm Coat, I jumped at the chance to help those in need this winter."

The complete Curel® Skincare collection was recently reformulated to include ceramides, helping fortify skin's own protective moisture barrier to keep hydration in and irritants out. In the spirit of protection, the Curel® Skincare Experts are supporting the mission of One Warm Coat this season with help from Kris Jenner and Searle. The exclusive coat provides a barrier, helping to defend skin from the effects of cold weather.

"At One Warm Coat, our mission is to provide any person in need with a warm coat, free of charge," explains Sherri Lewis Wood, President. "The Curel® professionals have made a generous donation and we're so thankful to them and to Kris and Searle for their support. We're confident that we can provide many, many more warm coats this season with their help."

To purchase the limited edition Barrier coat for $198, visit Curel.com. To keep skin soft and moisturized, in spite of the drying effects of harsh winter weather, visit your local drugstore to find ceramide-enriched Curel® moisturizers, including the new Sensitive Skin Remedy(TM) Lotion.

Kris Jenner, the Curel(R) Skincare Experts, Searle and One
WHO: Warm Coat

WHAT: Introducing the Barrier Coat in honor of One Warm Coat

WHERE: Curel.com

SOURCE Curel(R) Skincare

Photo:http://photos.prnewswire.com/prnh/20101209/MM09745
http://photoarchive.ap.org/
Video:http://multivu.prnewswire.com/mnr/curel/47532
Curel(R) Skincare

CONTACT: Christina Calbi, +1-212-929-7979, ccalbi@tractenberg.com

Web Site: http://www.Curel.com


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