In 2010, the Cable Industry Took Aim at OTT

In 2010, the Cable Industry Took Aim at OTT

Light Reading Cable's list of cable counterstrikes highlights an ongoing fight for consumer video on-demand dollars

NEW YORK, Dec. 27, 2010 /PRNewswire/ -- UBM TechWeb's Light Reading (www.lightreading.com), the largest research-led media company serving the global communications marketplace, today published one of its coveted year-end lists: Top Ten Cable OTT Counterstrikes.

The 2010 Top Ten Cable OTT Counterstrikes is available at the following URL, to Light Reading members: http://www.lightreading.com/document.asp?doc_id=202167

The piece, written by Light Reading Cable Site Editor Jeff Baumgartner, recounts the ways cable providers reacted to the threat of over-the-top video services during 2010, specifically recounting strategies employed by Comcast, Time Warner Cable, Cox, and others. These so-called over-the-top services, like Netflix and Boxee, have the potential to, at the very least, take a notch out of the revenue that cable operators typically get from subscribers buying video-on-demand titles or subscribing to premium content channels, like HBO.

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Press Contact:
Jennifer Baker
Director of Marketing
Light Reading Communications Network
+1 617-871-1910
jbaker@lightreading.com

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

About UBM TechWeb (http://www.ubmtechweb.com)

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses - media solutions, marketing services and paid content - UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb's communities and information resources monthly. UBM TechWeb brands includes: global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a UBM company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to http://www.ubm.com/

SOURCE Light Reading

Light Reading

CONTACT: Jennifer Baker, Director of Marketing, Light Reading Communications Network, +1-617-871-1910, jbaker@lightreading.com

Web Site: http://www.lightreading.com

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