FilmOn.com Appoints Kim Hurwitz as Director of Affiliate Relations

FilmOn.com Appoints Kim Hurwitz as Director of Affiliate Relations

Billionaire Alki David Continues To Build Executive Team With Cable Industry Veteran

LOS ANGELES, Dec. 10, 2010 /PRNewswire/ -- FilmOn.com Inc. (http://www.FilmOn.com/), the first Internet-based, high-definition television service in the U.S., today announced it has appointed Kim Hurwitz to Director of Affiliate Relations. Kim will report directly to President of FilmOn, David Ferrara. She will help drive strategic alliances with top cable channels and other content providers.

(Photo: http://photos.prnewswire.com/prnh/20101210/LA15934)

Ms. Hurwitz has spent her career as one of the nation's top cable PPV marketers, setting sales records and winning awards from HBO, Showtime, Playboy and the UFC. Prior to joining FilmOn.com Ms. Hurwitz was at DIRECTV for five years in various roles. She launched four 3D channels and marketed TV Apps, The 101 Network and NASCAR HotPass. As Director of Marketing at DIRECTV Ms. Hurwitz oversaw PPV, telemarketing and strategic initiatives including partnerships with Blockbuster, the HD tier launch, and the DIRECTV FREEVIEW concert series. Responsible for a $500M P&L, Kim's team along with DEUTSCH won the 2003 Belding Bowl Sweepstakes award for best overall marketing campaign.

Between engagements at DIRECTV, Ms. Hurwitz worked for Les Garland, serving as National Affiliate Relations Director for The Tube Music Network. Managing 90 TV stations, Kim helped grow the channel from 2 to 17 digital households. An early adopter of the Internet and social media, Kim was named VP, Marketing, Publicity and Distribution for MWG Media in 2009 where she built a video distribution network on more than 25 online, game console, VOD, mobile and connected device platforms.

"Kim adds relationships and experience from the cable industry that complements David Ferrara's more than 30 years of experience in the television world," said Alki David, founder and CEO, FilmOn. "Kim will help our team secure partnerships in helping add premium content to the world's first online cable network that can be viewed from virtually any smartphone or mobile device."

Prior, Kim co-founded the SoCal PPV Cable Group, serving as President for two years. She became the media buyer for the group which included all 33 of the Los Angeles cable MSOs. There she created and launched exclusive tie-ins with Bally Total Fitness, Universal Studios Hollywood, Raging Waters, Jiffy Lube and the California Angels.

"I have personally experienced how quickly the broadcasting industry is changing, as more and more consumers demand to have content anywhere, anytime they want," said Ms. Hurwitz. "The FilmOn platform is not only the ideal way to watch TV online or on mobile devices, it is the most robust system for cable channels and affiliates to be running online quickly and securely with in-depth viewer analytics."

FilmOn.com offers U.S. consumers a revolution in the way television is viewed, offering a service that includes more than 30 premium free to air television channels and premium international free satellite channels. FilmOn.com streams videos in high definition and utilizes proprietary video compression technology to achieve high-quality even over basic broadband connections. FilmOn's HDi freely downloadable Player offers discounted cable television bundles, starting from $9.95 for one month access to the FilmOn's Pure Pack with annual subscription priced at $99.95.

ABOUT FilmOn.com Inc.

FilmOn.com Inc. (http://www.Filmon.com) was founded in March 2009 by FilmOn.com Plc, a Berlin-listed company (2F0A-BER) and is operated independently by a dedicated U.S. management team with offices in Los Angeles and London. BattleCam.com (http://www.Battlcam.com) is the 24 x 7 live reality community TV channel of FilmOn.com.

ABOUT Alki David

Alki David is a digital media entrepreneur and shipping magnate. He is listed as the 45th richest man in the United Kingdom by Times Magazine's "Rich List." In addition to founding FilmOn.com and BattleCam.com, he is a writer, director and producer of feature films and TV shows. David has also starred in several films and television series, such as THE BANK JOB and THE GRID.

Contact: Jason Magner, (310) 854-8128, jmagner@rogersandcowan.com

SOURCE FilmOn.com Inc.

Photo:http://photos.prnewswire.com/prnh/20101210/LA15934
http://photoarchive.ap.org/
FilmOn.com Inc.

CONTACT: Jason Magner, +1-310-854-8128, jmagner@rogersandcowan.com, for FilmOn.com Inc.

Web Site: http://www.filmon.com

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