Cine Chiffres and Rentrak Join Forces to Provide Unparalleled Products and Services to French Movie Industry

Cine Chiffres and Rentrak Join Forces to Provide Unparalleled Products and Services to French Movie Industry

Formation of Rentrak Cine Chiffres Creates Premier Provider of Theatrical Box Office Measurement throughout France

PARIS, and PORTLAND, Ore., Dec. 15, 2010 /PRNewswire-FirstCall/ -- Cine Chiffres, a leader in theatrical box office measurement in France, and Rentrak Corporation (Nasdaq: RENT), the global leader in theatrical box office and multi-screen media measurement, today announced the formation of Rentrak Cine Chiffres to create the premier provider of box office measurement throughout France, effective January 1, 2011.

Cine Chiffres, formerly part of global media company Arnoldo Mondadori S.p.A. (MN.MI), has been the primary provider of theatrical box office receipt measurement, primarily in Paris and its suburbs, for nearly 40 years, reaching more than 90% of French movie industry participants. The Rentrak team has been measuring box office receipts in France for 13 years. The formation of Rentrak Cine Chiffres reflects the companies' strong commitment to providing the French movie measurement market with unrivaled access to the most robust, timely and accurate box office performance figures available.

"Rentrak gave the film industry its first view of worldwide film performance, and we are excited to join forces with them to create Rentrak Cine Chiffres. Together, we are focused on continuing to provide the best and most accurate French box office data to our customers by offering premier measurement services to theaters and content creators throughout France," said Sylvain Laurendeau, former Business Manager for Cine Chiffres and head of Client Service and Communication for Rentrak Cine Chiffres. "Cine Chiffres will be able to take advantage of Rentrak's theatrical box office technology which is recognized around the world as the movie industry's gold standard for measurement."

"Building on Rentrak's worldwide leadership in box office reporting through our Box Office Essentials® and International Box Office Essentials® services, the creation of Rentrak Cine Chiffres transforms the French box office measurement market by providing unparalleled products and services to movie industry executives throughout France," said Bill Livek, Rentrak's Chief Executive Officer. "As the world's fourth largest market for movies, France remains extremely important to the global theatrical landscape. Rentrak Cine Chiffres is continuing a long-standing commitment to this important market by giving motion picture industry decision makers throughout France a never-before-seen comprehensive view of the marketplace."

About Cine Chiffres

For nearly 40 years, Cine Chiffres has been the exclusive provider of French box office figures in Paris and its suburbs to the country's movie industry. Cinema audiences are recorded 24 hours a day, seven days a week and are made available at the start of each day through a range of subscription tools and services.

About Box Office Essentials®

Rentrak's Box Office Essentials® and International Box Office Essentials® are the theatrical industry's source for comprehensive global box office intelligence. Boasting a footprint that covers 90% of the worldwide theatrical market, Rentrak is able to provide its clients with box office intelligence for 26 countries, streamlined through one unique system. Delivered in near real-time, this data is primarily collected through an electronic connection with thousands of theater box offices, allowing users to view online reports from anywhere around the world, while virtually watching the minute-by-minute sale of tickets. Box Office Essentials® transforms masses of data into a comprehendible view of the market and, as such, is used by every studio as well as many independent distribution entities.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

Safe Harbor Statement

When used in this discussion, the words "anticipates," "expects,'' "intends'' and similar expressions are intended to identify forward-looking statements. Such statements relate to, among other things, the results of the combined Rentrak Cine Chiffres business, and are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected, including Rentrak's ability to successfully integrate Cine Chiffres and conditions and trends affecting the French film industry. Additional factors that could affect Rentrak's financial results are described in Rentrak's March 31, 2010 annual report on Form 10-K and subsequent quarterly reports filed with the Securities and Exchange Commission. Results of operations in any past period should not be considered indicative of the results to be expected for future periods.

CONTACT
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Media: Media:
Isabelle Serve Sallie Olmsted
Rentrak Rogers & Cowan
Tel: +33 1 83 62 27 69 Tel: 310-854-8124
Email: isabelle.serve@rentrakmail.com Email:solmsted@rogersandcowan.com

Investors:
Laurie Berman
PondelWilkinson Inc.
Tel: 310-279-5962
lberman@pondel.com

SOURCE Rentrak Corporation

Rentrak Corporation

CONTACT: Media, Isabelle Serve of Rentrak Corporation, +33 1 83 62 27 69, isabelle.serve@rentrakmail.com; or Sallie Olmsted of Rogers & Cowan, +1-310-854-8124, solmsted@rogersandcowan.com, for Rentrak Corporation; or Investors, Laurie Berman of PondelWilkinson Inc., +1-310-279-5962, lberman@pondel.com, for Rentrak Corporation

Web Site: http://www.cinechiffres.com

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