TRESemme® Completes Winning Looks for Fashion's Ultimate Collection

TRESemme® Completes Winning Looks for Fashion's Ultimate Collection

TRESemme is Back as the Official Hair Sponsor for the Second Season of Bravo's "The Fashion Show: Ultimate Collection"

MELROSE PARK, Ill., Nov. 2, 2010 /PRNewswire/ -- TRESemme, the professional, affordable hair care line, is returning for a second season as the official hair partner of Bravo's "The Fashion Show: Ultimate Collection," premiering Tuesday, November 9th, at 10pm ET/PT. TRESemme is enhancing their brand's digital platforms, providing viewers with exclusive insider styling footage and how-to's direct from backstage at the TRESemme salon.

(Logo: http://www.newscom.com/cgi-bin/prnh/20100907/CG59220LOGO)

(Logo: http://photos.prnewswire.com/prnh/20100907/CG59220LOGO)

Isaac Mizrahi, renowned fashion designer, is back as host and judge, and is joined this season by supermodel and fashion icon, Iman. Harper'sBazaar's Laura Brown will also be weighing in on the runway looks as series judge along with a select group of guest judges. Returning to the salon for a second season is TRESemme Celebrity Stylist Jeanie Syfu who certainly knows how hair can complete any look. Leading the TRESemme team, Syfu will consult with the designer contestants to create all of the runway hairstyles.

"The Fashion Show: Ultimate Collection" will split 12 talented men and women into two fashion houses and each "house" must work together, not only to create a cohesive collection each week, but also to produce a live fashion show in every episode. From the set, to the music and lighting, these contestants will be pushed harder than ever before as they lay it all on the line for a chance to create the ultimate collection and to win $125,000 furnished by TRESemme® Professional Hair Care. For a sneak peek at the series go to: http://www.bravotv.com/the-fashion-show-ultimate-collection/season-2/videos/creating-the-ultimate-collection

"Once again, TRESemme is bringing the world of style to women, and showing them how they can take runway trends and translate them into everyday looks," says Derek Bowen, VP of US Marketing, Hair Care. "This season, we are letting fans go even further 'behind the curtain' to see what really goes into completing a winning look from hair-to-toe."

TRESemme will be giving fans a front row seat to all the backstage excitement with exclusive styling content on the brand's social media platforms, including Facebook, Twitter and YouTube, and on TRESemme.com. Fans will find weekly behind-the-scenes salon content from the most recent episode, such as the designers' consultations with Syfu. They can also view backstage and runway photos of the incredible hair styles and the finished winning look.

Log on to Facebook.com/TRESemme,www.TRESemme.com or follow us on Twitter @TRESemme for exclusive behind-the-scenes styling content of "TheFashion Show: Ultimate Collection."

TRESemme products are available at food, drug and mass market retailers nationwide. For digital images, product samples or to speak with Jeanie Syfu, please contact:

Jennifer Yu Sara Brooks Marla Weiss
Siren PR Siren PR Alberto Culver
212.625.3500 212.625.3500 708.450.2249
Jennifer.y@sirenpr.com Sara.b@sirenpr.com MWeiss@alberto.com
---------------------- ------------------ ------------------

SOURCE Alberto Culver

Photo:http://www.newscom.com/cgi-bin/prnh/20100907/CG59220LOGO
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20100907/CG59220LOGO
http://photoarchive.ap.org/
Alberto Culver

CONTACT: Jennifer Yu, Jennifer.y@sirenpr.com, or Sara Brooks, Sara.b@sirenpr.com, both of Siren PR, +1-212-625-3500, for Alberto Culver; or Marla Weiss of Alberto Culver, +1-708-450-2249, MWeiss@alberto.com

Web Site: http://www.TRESemme.com

-------
Profile: intent