Rentrak Signs Contract with New Vision Television

Rentrak Signs Contract with New Vision Television

--Rentrak's TV Database Currency Adds Three New Station Subscribers--

PORTLAND, Ore., Nov. 8, 2010 /PRNewswire/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a multi-year contract with station group, New Vision Television. Under the agreement, New Vision will gain access to Rentrak's StationView Essentials television database currency for CBS-affiliate, WIAT in Birmingham, Alabama; NBC-affiliate, KSNW in Wichita, Kansas; and CBS-affiliate, KOIN in Portland, Oregon.

"Adding two more large-market clients and yet another station in Wichita, where Rentrak currently has seven other station subscribers, further demonstrates industry support forRentrak's database currency. New Vision chose to work with Rentrak in order to have access to more stable data to significantly reduce money spent on "make-goods" and capitalize on direct marketing dollars by proving audiences are staying tuned through commercials. Additionally, all stations will be able to take advantage of more stable and comprehensive audience measurement," said Steven Walsh, senior vice president, Local Television Sales, Rentrak Corporation.

"As an industry leader, our station group needs access to relevant television measurement that more accurately represents today's television viewer. By leveraging massive databases of television viewing versus small samples, Rentrak's StationView Essentials provides New Vision subscribing stations with a more reliable way to demonstrate the value we bring to advertisers," said Steve Spendlove, executive vice president, New Vision Television.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

Contacts for Rentrak Corporation:
---------------------------------
Sallie Olmsted / Amanda Bialek
Office:
310-854-8124 / 310-854-8151
E-mail:
solmsted@rogersandcowan.com / abialek@rogersandcowan.com

SOURCE Rentrak Corporation

Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com or Amanda Bialek, +1-310-854-8151, abialek@rogersandcowan.com, both of Rogers and Cowan for Rentrak Corporation

Web Site: http://www.rentrak.com

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