Rentrak Adds Nexstar Broadcasting to Its Local Market Subscriber Roster

Rentrak Adds Nexstar Broadcasting to Its Local Market Subscriber Roster

--Contract with Nexstar Broadcasting Expands Rentrak's Footprint with Three New Stations in Two New Markets--

PORTLAND, Ore., Nov. 15, 2010 /PRNewswire/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a multi-market and multi-year contract with Nexstar Broadcasting (Nasdaq: NXST) to provide CBS-affiliate, WROC-TV and Fox-affiliate, WUHF-TV in Rochester, New York and NBC-affiliate, WHAG-TV in Hagerstown/Washington, D.C. with audience viewership, segmentation and purchaser metrics via Rentrak's StationView Essentials service. The agreement will allow Nexstar Broadcasting to merchandise not only the quantity of its program audiences but also the relevance and engagement of its viewers across a wide variety of specific attitudinal and behavioral profiles.

"Nexstar Broadcasting recognizes advanced technologies for comprehensive audience information as a key tool for understanding the competitive landscape in their markets, as well as for understanding how viewers engage with their programming," said Steven Walsh, Rentrak's Senior Vice President of Local Market Sales. "Rentrak's accelerating adoption, not only among stations in large and small markets alike but also among national, regional and local advertising agencies and direct advertisers, is clear evidence of the utility of Rentrak's television audience database currency for conducting buy/sell transactions in local markets."

"Nexstar has and will always be focused on new and enhanced marketing solutions for our clients. Being able to provide our clients with viable and robust next generation information including geo-targeting and consumer segmentation with purchase behavior database overlays, is valuable in today's television landscape. As such, we look forward to working with Rentrak in selected markets to use their systems and data for the benefit of our end consumer; our advertisers," said Tim Busch, Executive Vice President and Co-Chief Operating Officer at Nexstar.

Available in all 210 TV markets, Rentrak's StationView Essentials service features the only fully-integrated database of detailed satellite, telco TV and cable viewing information from over 17 million televisions nationwide that combines database integration of viewing habits with product consumption information in order to generate relevant "purchaser ratings" for its clients.

About Rentrak Corporation

Rentrak Corporation is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, video on demand and linear television, broadband and mobile, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional offices worldwide. For more information on any of Rentrak's services, please visit www.rentrak.com.

Contacts for Rentrak:
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Rogers & Cowan
Sallie Olmsted / Amanda Bialek
(310) 854-8124 / (310) 854-8151
solmsted@rogersandcowan.com / abialek@rogersandcowan.com

SOURCE Rentrak Corporation

Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com, or Amanda Bialek, +1-310-854-8151, abialek@rogersandcowan.com, both of Rogers & Cowan for Rentrak

Web Site: http://www.rentrak.com

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