Lady Gaga and Justin Bieber Top Winners at MTV EMA 2010

Lady Gaga and Justin Bieber Top Winners at MTV EMA 2010

LONDON, November 7, 2010/PRNewswire/ --

- Katy Perry Wins Best Video

- Bon Jovi Honoured as MTV EMA Global Icons

Pop sensation Lady Gaga topped the winners at the MTV EMA 2010 in Madrid,
Spain as she scooped up the awards for Best Pop, Best Female and Best Song.
Hot on her platform heels was über-phenomenon Justin Bieber, who won both the
prestigious Best Male category as well as Best Push Artist.

MTV EMA 2010 is sponsored by the new Suzuki Swift, Calvin Klein Jeans and
Dell.

It was a good night for European and US rock as Linkin Park won Best
Live, while Thirty Seconds to Mars won Best Rock and German rockers Tokio
Hotel triumphed in the Best World Stage category. Eminem polished his hip-hop
crown with a trophy for Best Hip-Hop, while hot new talent Ke$ha crowned a
fantastic breakthrough year with a win for Best New Act. Newlywed Katy Perry
got a late wedding present when she was announced as winner of Best Video for
"California Gurls", while US punk outfit Paramore triumphed in the Best
Alternative category.

As previously announced, the inaugural MTV EMA Global Icon Award was won
by rockers Bon Jovi. Latina lovely Shakira received the MTV Free Your Mind
award from Jared Leto, alongside his band Thirty Seconds To Mars, in
recognition of her commitment and dedication to making education accessible
for children around the world. Best European Act was won by Italian star
Marco Mengoni.

Lady Gaga beamed her thanks into the Caja Mágica stadium by
satellite from Budapest where she was performing the latest date on her
smash-hit Monster Ball tour. Justin Bieber, the official digital host for the
EMAs, expressed his delight at his two EMA awards live simultaneously online
and in the main show. Bon Jovi received their trophy from self-confessed
mega-fan Eva Longoria.

The 17th annual MTV EMAs unfolded in typically upbeat fashion
with a jaw-dropping Carnival-style opening number by international superstar
Shakira, who wowed the 8,000 fans at the Caja Mágica with a crowd-pleasing
medley of her official World Cup hit single "Waka Waka" and "Loca", featuring
a guest appearance by British rapper Dizzee Rascal plus a riotous clash of
dancers, waving flags, confetti and ticker tape.

Rihanna showed her sophisticated side with a classy rendition
of "Only Girl (In the World)", with the EMA stage transformed into a surreal
Magritte-inspired tableau, complete with more than 40 dancers, wind machines
and thousands of artificial flower petals. Kings of Leon stunned the audience
with a spine-chilling rendition of "Radioactive", illuminating the auditorium
with eerie piercing white light. Miley Cyrus commanded the stage with her
sophisticated performance of "Who Owns My Heart".

The centrepiece of the EMA set was a massive 3D sculpted
metallic cube studded with LED lights which rotated through 360 degrees to
reveal different facets including an elliptical "iris", angular "ledges",
sculpted triangular prisms and a "stealth" video screen.

Longoria sizzled and impressed as a skilful and polished host
for the show and demonstrated a refreshing willingness to send up her own
image with a series of gags and stunts. Among the many comedic moments of the
night was a humorous exchange between Longoria and Justin Bieber when she
used her "Bieber Button" to get guidance from the official EMA digital host.
Two-time EMA hostess and nominee Katy Perry also dropped by to give Longoria
tips on how to wow the crowd, culminating by stripping Longoria's dress from
her body to reveal sexy lacy lingerie. Longoria also found time to take rap
lessons from Dizzee Rascal and even appeared dressed in a "ham" dress in a
tongue-in-cheek homage to Lady Gaga's headline-grabbing VMA "meat" dress.

Performances by Katy Perry and Linkin Park were featured live
from the show's spectacular outdoor stage at Madrid's historic Puerta de
Alcalá (Alcalá Gate). Performing in front of close to 100,000 fans, Perry
performed an explosive rendition of her hit single "Firework", complete with
a glittering pyrotechnics display. Linkin Park performed a set which was shot
in its entirety for MTV World Stage, to be broadcast on MTV platforms around
the world on 10 December 2010. Surprise guest Kanye West stunned fans by
showing up at the Alcalá Gate by performing and Thirty Seconds To Mars during
the EMA pre-show.

Best New Act nominee B.o.B made his EMA debut, performing his
smash hit "Airplanes" with Paramore's Hayley Williams. Ultimate rocker Kid
Rock electrified the auditorium with an explosive performance of "Born Free",
accompanied by a stunning display of pyrotechnics and projections of iconic
images of freedom including Martin Luther King, the Chilean miners and the
fall of the Berlin Wall.

MTV EMA 2010 culminated with an epic rock medley from MTV EMA
Global Icons Bon Jovi, featuring a trio of hits including their most recent
hit single "What Do You Got" from their 2010 Greatest Hits album, as well as
seminal rock mega-hits "You Give Love A Bad Name" and "It's My Life".

The biggest MTV stars were much in evidence with red carpet
appearances by Jackass star Jonnie Knoxville, The Dudesons and Snooki and
Pauly D from Jersey Shore. Knoxville and his fellow Jackass stars stunned
fans at the Alcála Gate in the centre of Madrid with one of their trademark
crazy stunts, "zorbing" over the audience in giant inflatable "zorb balls".
Guest presenters included British model and actress Kelly Brook, Spanish pop
singer David Bisbal, rock legend Slash, Gossip Girl's Taylor Momsen, Johnny
Knoxville, starlet Emily Osment, Dizzee Rascal, Dudesons, Spanish 80s icon
Alaska, actor Joaquin Reyes, actor Jared Leto, Miley Cyrus and Bam Margera
and the cast of Jackass.

The MTV EMAs broadcast live around the world to more than 600
million households via the MTV multimedia network. More than 46 million votes
were cast by music fans voting for their favourite EMA artists - a massive 32
percent increase over the 2009 awards.

The EMA 2010 winners in full:

Best New Act: Ke$ha
Best Pop: Lady Gaga
Best Alternative: Paramore
MTV EMA Global Icon: Bon Jovi
Best Rock: Thirty Seconds To Mars
Best Male: Justin Bieber
Best Video: Katy Perry "California Gurls"
Best Hip Hop: Eminem
Free Your Mind: Shakira
Best Live: Linkin Park
Best Female: Lady Gaga
Best Song: Lady Gaga "Bad Romance"
Best European Act: Marco Mengoni
Best Push Artist: Justin Bieber
World Stage: Tokio Hotel

The MTV EMAs will be repeated on MTV Espana at 02:00 CET, 8
November 2010 and on all MTV channels worldwide from 8 November.

Notes to Editors

A selection of free still photography highlighting the biggest
and best moments from the MTV EMAs 2010 will be available to media to use in
an editorial capacity only from 19:00 CET on Sunday 7 November 2010.

To access these free photos, please click on
http://www.image.net. When you have logged in, click on the EMAs button and
you will be directed to show photography.

Getty Images is acting as the MTV EMAs 2010 house photography
team. If you have any additional EMAs photography requirements, please click
on the link below:
http://www.gettyimages.com/EditorialImages/Entertainment?parentEventId=924183
22"

(Due to the length of this URL, it may be necessary to copy and paste
this hyperlink into your Internet browser's URL address field. Remove the
space if one exists.)

About the MTV EMAs

The EMAs, MTV Networks International's global awards ceremony,
celebrate the best in music, youth culture and entertainment. The annual
event, now in its 17th year, broadcasts on MTV entertainment platforms around
the world reaching more than 600 million households. The show is hosted in a
different city each year, taking the culture and ethos of each destination to
a world-wide audience. Renowned for attracting global A-list talent from
across the music and entertainment spectrum, the MTV EMAs draws nominees,
performers and presenters from every corner of the world, delivering
groundbreaking and unforgettable performances - from the first ever
holographic performance with Gorillaz in Lisbon in 2005, to Beyoncé's
infamous 'Ring of Fire' performance in Edinburgh in 2002 and Tokio Hotel's
'Wet Monsoon' set in Munich in 2007.

Show Credits:

The 2010 MTV EMAs is executive produced by Richard Godfrey and
Jane Fraser. Co-executive producer is Bruce Gillmer with Debbie Philips as
producer, Raffaele Sangiovanni as executive in charge of production, line
producer Sil Mcllveen and director Paul Shyvers. The 2010 MTV EMAs is an MTV
Italia S.r.l - 360degreesPlaymaker Production for MTV NETWOKS EUROPE" (c) MTV
NETWORKS EUROPE 2010 - All rights reserved.

About MTV Networks International:

MTV Networks International (MTVNI) includes the premier multimedia
entertainment brands MTV, VH1, Nickelodeon, MTVNHD, Tr3s: MTV, Musicá y Mas,
TMF (The Music Factory), VIVA, Comedy Central and Game One. MTV Networks'
brands are seen globally in 645 million households in 161 territories and 34
languages via 165 locally programmed and operated TV channels and more than
500 digital media properties. The company's diverse holdings also include
interests in television syndication, digital media, publishing, home video,
licensing & merchandising and feature films. MTV Networks International is a
unit of Viacom Inc. (NYSE: VIA, VIA.B).

About Suzuki:

The Suzuki Motor Corporation with headquarters in Hamamatsu (Japan) is
the leading international manufacturer of small automobiles and the 10th
largest car manufacturer of the world. Founded in 1909, Suzuki today employs
about 51,500 people around the world and has business activities in 196
countries and regions and production bases in 23 different countries and
regions. In the fiscal year 2009/10 Suzuki posted 2.47 trillion Yen (18.8
billion Euro*) net sales and 79.4 billion Yen (605.03 million Euro*)
operating income. Its global sales reached 2.35 million automobiles and 3.02
million motorcycles and ATV. With its three lines of business - automobiles,
motorcycles and outboard motors - Suzuki embodies a unique "Way of Life!"
that stands for the brand values "excitement", "straightforward", "value",
"sporty" and "spirit". (* Exchange rate: 131.18 Yen/Euro)

About Calvin Klein, Inc:

Calvin Klein, Inc. is one of the leading fashion design and marketing
studios in the world. It designs and markets women's and men's designer
collection apparel and a range of other products that are manufactured and
marketed through an extensive network of licensing agreements and other
arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck
Calvin Klein, Calvin Klein, Calvin Klein Jeans, and Calvin Klein Underwear.
Product lines under the various Calvin Klein brands include apparel,
accessories, shoes, sleepwear, hosiery, socks, swimwear, belts, eyewear,
watches, jewelry, coats, suits, fragrances, and cosmetics, as well as
products for the home. For more information, visit
http://www.calvinklein.com.

About Dell:

Dell Inc. (NASDAQ: DELL) listens to customers and delivers worldwide
innovative technology, business solutions and services they trust and value.
For more information, visit http://www.dell.com.

Source: MTVNI Corporate Communications

Press Contacts: Kate Laverge, MTVNI (UK), T: +44-7796-335870, E: kate.laverge@mtvne.com; Bernadette Simpao, MTVNI (NYC) T: +1-212-654-4311, E: bernadette.simpao@mtvstaff.com

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