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Tuesday, November 16, 2010

Hennessy Celebrates the 11th Annual Latin GRAMMY Awards With the Biggest Names in Latino Music

Hennessy Celebrates the 11th Annual Latin GRAMMY Awards With the Biggest Names in Latino Music

Latino Celebrities Gather for Impromptu Performances and Specialty Cocktails

NEW YORK, Nov. 16, 2010 /PRNewswire/ -- Hennessy, the number one selling cognac in the United States, sponsored the 11th Annual Latin GRAMMY® Awards on November 11 in Las Vegas celebrating the success of today's premier Latin musical artists with partners BMI and mun2. Hennessy's exclusive Latin GRAMMY After-Party hosted prominent celebrity guests such as GRAMMY award winner Alex Cuba who celebrated his win for "Best New Artist" alongside nominees Koko (Best New Artist), Banda De Turistas (Best rock Song/Best Alternative Music Album) and Perrozompopo (Best Alternative Music Album).

Recording artists, Our Latin Thing, Bachata Heightz, N'Klabe and Victor Manuelle, walked the red carpet on their way to the exclusive Hennessy event at THE Hotel's hottest nightclub, Mix Lounge in Mandalay Bay. Throughout the evening, guests toasted to the night's award winners with signature Hennessy Privilege cocktails and enjoyed original music mixes by Hennessy's Latin deejays. An impromptu performance by Omega and rising Reggaeton star, Del Patio Sensato surprised the crowd, making the bash even more memorable. As guests left the party the next morning, they took home a limited edition bottle of Hennessy Privilege commemorating the 11th annual Latin GRAMMY Awards.

"Hennessy takes pride in helping celebrate the accomplishments of top Latino artists," said Manny Gonzalez, director of Hispanic Marketing for Hennessy. "It is an honor to be in the presence of Latino music legends and up-and-coming stars. Our official After Party is a celebration of the past and the future contributions to come from the Latin music industry."

Hennessy's special edition golden gift box featuring the official Latin GRAMMY logo will be available for a limited time in Florida, New York, New Jersey, Connecticut, Rhode Island, Massachusetts and Duty Free (JFK Airport only). The suggested retail price per 750ml bottle is $44.99-49.99.

For more information on Hennessy Privilege in both English and Spanish, visit WWW.HENNESSY.COM.

About Hennessy

Hennessy is imported and distributed in the U.S. by Moet Hennessy USA and is a subsidiary of LVMH (Moet Hennessy-Louis Vuitton). Hennessy distills, ages and blends a full range of marques, including Hennessy V.S, Privilege V.S.O.P, Hennessy Black, X.O, Paradis and Richard Hennessy.

About The Latin Recording Academy®

The Latin Recording Academy is an International, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit www.latingrammy.com. For breaking news and exclusive content, join the organization's social networks as a Twitter follower at www.twitter.com/latingrammys, and a Facebook fan at www.facebook.com/latingrammys.

Contact:
Jennifer Reza/Vickie Allande-Fite
MSL Group
323.866.6000
Jennifer.Reza@mslgroup.com
Vickie.Fite@mslgroup.com

SOURCE Moet Hennessy USA

Moet Hennessy USA

CONTACT: Jennifer Reza, Jennifer.Reza@mslgroup.com, or Vickie Allande-Fite, Vickie.Fite@mslgroup.com, both of MSL Group, +1-323-866-6000

Web Site: http://www.hennessy.com/


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