DQE Signs Multiple German Deals

DQE Signs Multiple German Deals

HYDERABAD, India, November 30, 2010/PRNewswire-FirstCall/ -- DQE, the animation, gaming, live action entertainment
production and distribution company, is pleased to announce the signing of an
exclusive publishing licensing deal for 'The Jungle Book' through DQE's
merchandising agents in Germany, ZDF Enterprises with Egmont
Verlagsgesellschaften GmbH (Egmont), Germany and a non-exclusive deal with
Belltex SA, Belgium for retailing Jungle Book based products in Germany,
Austria and Switzerland.

Under the terms of the agreement, Egmont has the right to manufacture and
distribute German language books in a variety of different formats - such as
character books, friendship books, school diaries, pop-up books, comic books,
painting books, and poster books. Egmont has been granted publishing rights
for The Jungle Book in German speaking Europe. DQE will receive a royalty on
sales through this deal from Egmont, in addition to a substantial upfront
payment as a minimum guaranteed amount.

Egmont publishes a wide range of formats for children of all ages
including storybooks, annuals, colouring, activity and sticker books as well
as a range of novelty books. Their publishing list contains books featuring
licensed characters, including Barbie, Ben10, Bob the Builder, Disney
Fairies, Disney Princesses, Fireman Sam, Flat Stanley, Prince of Persia: The
Sands of Time, Power Rangers, Roy of the Rovers, Rupert Bear, Shaun the
Sheep, Sir Charlie Stinky Socks, Tintin, The Wind in the Willows, Wallace and
Gromit, Winnie-the-Pooh, Zoey101 and a large number of other iconic brands.

DQE is also please to announce it has concluded a non-exclusive licensing
deal for 'The Jungle Book' with Belltex (Belgium). Under the terms of the
agreement Belltex SA, Belgium has been authorised to manufacture and
distribute bed linen and other similar products based on the The Jungle Book
character license. Belltex has been provided the rights for retailing the
products in Germany, Austria and Switzerland.

DQE had earlier signed a deal with Belltex for The Jungle Book for the
region of France and Benelux.

DQE's Jungle Book franchise has generated tremendous interest
amongst licensees with DQE having signed multiple licensing and merchandising
deals worldwide across various categories of products. The series has already
started airing internationally recording excellent ratings on TF1, France,
BBC, UK and TVO, Canada.

Tapaas Chakravarti Chairman & CEO of DQE Group commented,
"Egmont has a great track record and penetration in the German speaking
European markets and we believe that we have made the right choice in
partnering with Egmont for Jungle Book publishing. This is the beginning of a
new and strategic relationship and we look forward to our continued
association with them."

On the Belltex agreement, Tapaas added, "This is our second
deal with Belltex, this time for Germany, Austria and Switzerland for bed
linen. We are sure The Jungle Book franchise will prove to be very successful
and beneficial to all our partners."

Oliver Grundel, Project Manager Merchandising, sales and
co-productions, ZDF Enterprises said "We are delighted to join forces with
Belltex, one of the leaders in the field of home textiles. Belltex's
outstanding market position and professionalism fit ideally into our
overarching strategic structure of strong partnerships for optimum sales of a
classical, superior property such as 'The Jungle Book"

He further added, "We are pleased to have found in Egmont a
high-caliber partner of long standing for the exploitation of the 'Jungle
Book' rights. The Egmont publishing house has been synonymous with successful
and beloved children's and teen books for decades now. Thanks to this
agreement with Egmont, we have laid down the groundwork for the transfer of
the 'Jungle Book' brand's enormous potential to the publishing sector."

Sylvia Brucker, Director Merchandising for ZDF Enterprises,
said: "As an intermediary between a top-of-the-line animation producer from
India and an internationally active and highly experienced publishing group,
we are happy to be able to promote a project that stands out for its modern,
appealing treatment of a timeless classic of children's literature. We are
confident that the market is always ready to give a positive, profitable
reception to compelling products on classical topics."

"The books based on the TV series 'The Jungle Book' will play
a major role in the portfolio of our children's book label SchneiderBuch,"
said Volker Busch, CEO of the EGMONT publishing group. "SchneiderBuch
traditionally stands for premium, entertaining books for children and youths.
Our readers particularly love our sensitively rendered publications based on
films and TV series. As a classic of world literature, 'The Jungle Book' is
clearly a major new addition to our publishing program. The fact that it is
currently being brought to life again in a brand-new CGI-animated TV series
is a major asset for SchneiderBuch. This production highlight is exactly the
accent we need, as we are in the process of adapting our much-admired,
high-quality traditional children's book program to make it even more
appealing to new and future generations of children. We are delighted to be
entering into this partnership with ZDF and DQ Entertainment!"

DESCRIPTION:

The series tell stories of the man-cub 'Mowgli' raised in the
Indian jungles by a pack of wolves. Drama, excitement and adventure mixed
with a high element of comedy tell tales of how Mowgli lives and survives in
the jungle, where his only companions are animals. His adventures reflect his
daredevil, fearless, high-spirited and fun-loving escapades. He is helped by
Baloo the wise bear, his best friend Bagheera the black panther and
(sometimes!) mighty Kaa, the rock python. Mowgli learns to overcome adversity
and make progress in his life by using his quick wit and natural curiosity,
with his constantly optimistic outlook on life. This is very challenging for
the little man-cub with an evil enemy like Shere Khan, the royal Bengal
tiger.

Mowgli's adventures open out in the lush tropical forest of
Seeonee amidst splendid Indian royal forts, temples, waterfalls and the
Waingunga river. Throughout the series other characters from the Kipling
stories add flavor to the drama, comedy and action, bringing out excellent
animation and quality storytelling.

About EGMONT Verlagsgesellschaften GmbH

EGMONT Verlagsgesellschaften, a Cologne-based book publisher,
consists of 5 imprints: VGS, LYX, SchneiderBuch, Ehapa Comic Collection and
Egmont Manga & Anime. Each imprint stands for an individual program, and
together they offer ambitious, lively entertainment and fun for all age
groups. VGS offers a range of popular non-fiction books as well as
media-related guide- and cookbooks. Founded in 2007, the label LYX quickly
rose to become one of Germany's most successful publishers of romantic
fantasy novels. Next to vampire sagas and heroic fantasy, the new genre
"romantic thriller" has become a well-established part of the program.
SchneiderBuch looks back on more than 90 years of publishing popular and
widely loved books for children and teens. Ehapa Comic Collection features
graphic novel classics and also specializes in original German graphic novels
and event-graphic novels. As one of the biggest Manga and Manhwa (of Asian
origin) publishers of the world, Egmont Manga & Anime also boasts German
illustrators (Mangas made in Germany). EGMONT Verlagsgesellschaften is an
enterprise of the international EGMONT Group, whose main office is in
Copenhagen.

About DQE:

DQE is one of the leading producers of animation, visual
effects, game art and live action entertainment content for the global media
and entertainment industry. DQE's production in hi-end 3D, 'The Jungle Book'
is in production as a 52 episode animated series and a 60 minute TV feature
in co-production with international majors including TF1 and Moonscoop,
France, ZDF Group, Germany and is to be released worldwide in 2010.

Toomai-The Elephant Boy is a live action TV series which is
currently being developed in co-operation with international broadcasters,
while several Indian IPs like Mysteries & Feluda, Omkar, Balkand I, II and
III with international broadcasters have had a successful run.

DQE has also announced the development of a series of animated
short films for television in collaboration with French production companies
Method Animation and MK2. DQE, Method Animation and MK2 announced the
production and worldwide distribution and exploitation of an animated version
of 104 six-minute episodes inspired by the legendary film icon Charlie
Chaplin's Hollywood films. DQE is also producing a 3D animated stereoscopic
feature film "The Prodigies" for Onyx Films and Fidelite Films, France.

DQE has received recognition and awards at several national
and international forums fostering creativity and excellence. Recent
recognitions include the Ernst & Young, Entrepreneur of the Year - 2009 India
Awards, The UK Broadcast Awards 2010, Sichuan TV Festival International "Gold
Panda" Awards, The Emmy Award, administered by the National Academy of
Television Arts & Sciences for Tutenstein TV series co-produced by DQE and
several others.

DQE's production facilities are based in Hyderabad, Mumbai and
Kolkata and it has international sales representatives in Los Angeles, Paris
and Tokyo. With a workforce of approximately 3,500 permanent employees, DQE
has a global client-partner base of over 90 producers, distributors,
broadcasters and licensors including Walt Disney Group, Universal Pictures,
Nickelodeon Animation Studios Inc., Electronic Arts, Marvel Comics, American
Greetings, BBC Group, M6/France TV Group/TF-1 - leading broadcasting and
distribution groups from France, ZDF TV and ZDF Enterprises - leading
broadcasting and global distributors from Germany, ABC Australia, Al Jazeera
- Arabic nations, Disney Channels - Asia, Cartoon Network Group and many more
worldwide.

DQ Entertainment International Tel: +91-40-2355-3726/27
Sumedha Saraogi
sumedha@dqentertainment.com

P R Vishnu
vishnu@dqentertainment.com

Source: DQ Entertainment International (DQE)

DQ Entertainment International, Tel: +91-40-2355-3726/27, Sumedha Saraogi, sumedha@dqentertainment.com; P R Vishnu, vishnu@dqentertainment.com

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