China Digital TV Announces Appointment of CFO Zhenwen Liang

China Digital TV Announces Appointment of CFO Zhenwen Liang

BEIJING, Nov 9, 2010 /PRNewswire-Asia/ -- China Digital TV Holding Co., Ltd. (NYSE: STV) ("China Digital TV" or the "Company"), the leading provider of conditional access systems to China's expanding digital television market, today announced that Mr. Zhenwen Liang, previously the Company's acting chief financial officer has been appointed as chief financial officer by the board of directors, effective immediately.

"Zhenwen has excelled as acting CFO and I am very pleased to confirm his appointment to this permanent position," said Mr. Jianhua Zhu, chairman and chief executive officer of China Digital TV. "He has been with China Digital TV for more than twelve years working in a variety of roles and there is nobody better qualified to help lead the firm's financial management as we enter this exciting period of development and growth in the industry."

Mr. Liang commented, "Having seen China Digital TV grow from the ground up, I am deeply committed to its future success and I am happy that in this position I will be able to continue to play a key role in the company's expansion and development."

Mr. Liang has been China Digital TV's acting chief financial officer since July 2010 and prior to that was general manager of the Company's new business unit, responsible for developing value-added services. From 2004 to 2006 Mr. Liang oversaw the financial operations of China Digital TV and from 1998 to 2004 headed the finance team at Novel-Tongfang Information Engineering Co., Ltd., the predecessor of China Digital TV. Mr. Liang has a bachelor's degree in accounting from the Central University of Finance and Economics and a master's degree in business administration from the Renmin University of China.

Safe Harbor Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995.

These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "may," "should" and similar expressions. Such forward-looking statements include, without limitation and comments by management in this announcement about trends in the CA systems, digital television, cable television and related industries in the PRC and China Digital TV's strategic and operational plans and future market positions. China Digital TV may also make forward-looking statements in its periodic reports filed with the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about China Digital TV's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from projections contained or implied in any forward-looking statement, including but not limited to the following: competition in the CA systems, digital television, cable television and related industries in the PRC and the impact of such competition on prices, our ability to implement our business strategies, changes in technology, the structure of the cable television industry or television viewer preferences, changes in PRC laws, regulations or policies with respect to the CA systems, digital television, cable television and related industries, including the extent of non-PRC companies' participation in such industries, and changes in political, economic, legal and social conditions in the PRC, including the government's policies with respect to economic growth, foreign exchange and foreign investment.

Further information regarding these and other risks and uncertainties is included in our annual report on Form 20-F and other documents filed with the U.S. Securities and Exchange Commission. China Digital TV does not assume any obligation to update any forward-looking statements, which apply only as of the date of this press release.

About China Digital TV

Founded in 2004, China Digital TV is the leading provider of CA systems to China's expanding digital television market. CA systems enable television network operators to manage the delivery of customized content and services to their subscribers. China Digital TV conducts substantially all of its business through its PRC subsidiary, Beijing Super TV Co., Ltd., and its affiliate, Beijing Novel-Super Digital TV Technology Co., Ltd., as well as subsidiaries of its affiliate.

For more information please visit the Investor Relations section of China Digital TV's website at http://ir.chinadtv.cn. Information contained in this website is not a part of this announcement.

For investor and media inquiries, please contact:

In China:

Eric Yuan
China Digital TV
Tel: +86.10.8279.0021
Email: ir@chinadtv.cn

Cynthia He
Brunswick Group LLC
Tel: +86.10.6566.2256
Email: che@brunswickgroup.com

In the United States:

Kate Tellier
Brunswick Group LLC
Tel: +1.212.706.7879
Email: ktellier@brunswickgroup.com

SOURCE China Digital TV Holding Co., Ltd.

China Digital TV Holding Co., Ltd.

CONTACT: In China -- Eric Yuan of China Digital TV, +86.10.8279.0021, or ir@chinadtv.cn, or Cynthia He of Brunswick Group LLC, +86.10.6566.2256, or che@brunswickgroup.com; or in the United States -- Kate Tellier of Brunswick Group LLC, +1.212.706.7879, or ktellier@brunswickgroup.com

Web Site: http://ir.chinadtv.cn

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