THX Demonstrates First Metadata-Based System for Optimizing the Cable Viewing Experience

THX Demonstrates First Metadata-Based System for Optimizing the Cable Viewing Experience

THX Media Director(TM) Delivers Metadata Over Cable Networks to Automatically Configure Subscriber's TV and Home Audio System, including 2D to 3D Switching

LOS ANGELES, May 11 /PRNewswire/ -- The Cable Show 2010 -- At The Cable Show, THX Ltd. and its partners will demonstrate THX Media Director(TM), a new technology that simplifies the cable viewing experience by optimizing the subscriber's playback settings for a wide range of cable programming, including 3D Video-on-Demand (VOD). The technology is designed to integrate with existing cable infrastructure, including the installed base of set-top boxes (STB) via firmware update. The THX Media Director demo will take place in the CableNET Pavilion.

THX will show how THX Media Director metadata is delivered over a cable network to a high definition set-top-box to enable the subscriber's TV and home audio system to automatically select appropriate aspect ratio, color space, surround sound modes, 2D and 3D display features, Movie/Sports/Games modes and other settings unique to the content being presented. THX Media Director simplifies the user experience and assures that the artistic intent of the filmmaker is accurately represented via the cable subscriber's home theater system.

THX Media Director includes a comprehensive content and device compliance program to ensure the highest quality experience for consumers. The technology also enables TV, STB and AV receiver manufacturers to showcase signature 3D and 2D playback modes and settings.

The THX Media Director demonstration will feature SENSIO's 3D video processing technology and Avtrex's embedded STB software for managing content delivery. It will also be supported by Quantum Data's 980 HDMI Protocol Scope, which confirms THX Media Director metadata is being accurately communicated via HDMI from the STB to the 3DTV and other home theater components.

For more information about THX Media Director or to schedule a demo at the Cable Show, visit:

http://www.thx.com/professional/special-events/thx-demos-media-director-at -cablenet/ or contact us via email at THXMediaDirector@thx.com.

ABOUT THX LTD.

From the big screen to your screen, THX ignites your passion for exciting entertainment experiences. Founded by George Lucas and recognized by audiences around the globe, THX is synonymous with the design and certification of world-class cinemas, premium audio systems, HDTVs, and blockbuster movies and games. Products featuring THX defy convention and define quality in their class, whether in the cinema, home or on the road. For more information, visit www.thx.com.

Source: THX Ltd.

CONTACT: Graham McKenna, Sr. Manager, Global PR of THX Ltd.,
+1-415-492-3900, gmckenna@thx.com; or Sunok Pak of Hill & Knowlton,
+1-415-281-7129, sunok.pak@hillandknowlton.com, for THX Ltd.

Web Site: http://www.thx.com/

-------
Profile: intent